Every brand needs a logo but does every brand need an emblem?
And what’s the difference between those and a symbol?
Which one do I need?
It’s been a struggle since the beginning of advertising knowing what you need and where you should put it. How do you describe everything about your business in one pixelated image?
Here is where a digital marketing and branding strategist comes in handy. Someone who has studied communications and design will know what your brand should look and feel like. They will be able to study your target audience and portray an image that attracts your clientele. If you are looking to brand yourself or revamp your brand, reach out for an evaluation.
So what is the difference between a logo and an emblem?
You can have both.
A logo is defined as ‘a symbol or other design adopted by an organization to identify its products, uniform, vehicles.’ Logos are placed anywhere and everywhere online and in person. They are on business cards, websites, products, deliverables, packaging and paid advertising platforms. They wrap up commercials and help the consumer identify a product or feeling with that brand when they see something that relates to the logo.
The text of an item might also be referred to as the logotype.
When creating logos, I also present them with an emblem that can be taken apart or something that might appear better on a printed material than what you can get away with online.
Icons, symbols, logos, emblems…I can see why this overwhelms many people. The wrong answer is to say “Well I do ___ so I don’t care about ___.” That’s being an irresponsible business owner and, with over 80% of consumers buying something solely based on appearance, it’s a critical part of your company’s success. When you create a brand you’re creating a lasting impression and community to welcome your customers in to. Make it something they want to return to…and bring their friends with.
Have more questions? I’ve got answers!
PS: Stop wondering, start doing. The first thing I hear from every client is “I’ve been meaning to…” or “I’ve been thinking…” Let’s get those ideas into action. Schedule a FREE call now!
Disclaimer: I do not own the rights to the photo or logos featured in this article’s example.
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