All You Need Is Less

I’ve slowly been renovating my website. This usually starts with revamping the copy and then moving more in depth as I get into it.

While updating the main page, I came across a phrase I fell in love with.

All You Need Is Less.

When first starting this branding and marketing agency I knew I wanted to focus on a local business feel, a collaborative effort, starting from simple roots and providing endless potential. Like my tagline in the cover video here.

 

While working with small business owners I have noticed they are all seeking to start from the basics (usually designing a logo, putting out convertable content on a regular basis and/or building a website.)

I also see quite a few mental obstacles several entrepreneurs aren’t ready to face. Maybe they’re scared the products are too expensive (Spoiler Alert: Local Collaborative is more affordable than a majority of your subscription services!) or there’s a fear of commitment to sharing log-in info or having someone else’s vision navigate what you’ve put blood, sweat and tears into building.

So they attempt to go at it themselves. Because it seems simple enough, right?

Then what happens…

Things happen. Life happens. Business occupies all of your time and social media is the last thing you should be focusing on (NO, NO, NO!! Please share everything about your business online! People LOVE BTS of who and what they’re buying!)

complaining

Similar to when I am on a run, I continually repeat You Can Slow Down But You CANNOT Stop. Would it be great to post 3-5x a week for your audience? Yes, that’s why you bring in help to make that happen. Is it more necessary to put out one post a week to let them know your doors are still open?

Absolutely. 

-You can slow down but you can’t stop.-

 

Your track record, so far, of making it through bad days is 100%. You have so far overcome or learned from every problem or issue that’s arose. Remember how many times you’ve been in that position and had that feeling? You’ve done it before. You can do it again. You can slow down but you cannot stop getting in front of your audience, serving them with massive value and putting yourself out there like all of your competitors are.

Make a goal RIGHT NOW to post at least once a week. Anything. A video, a photo, a client testimony or a helpful tip. If people aren’t seeing your posts or hearing from you then they don’t know you’re still in business and they will never refer or buy from you.

Check out our portfolio for the results and insane transformations businesses (like yours) experience with simple efforts.

 

Cheers!

Marin

Need a logo? Want a FREE review of your current marketing approach? Schedule a quick, FREE Discovery Session here. 

Two Romantic Weekend Getaways in Washington State

Who doesn’t love a weekend getaway to celebrate an anniversary, Valentine’s Day or the solace of a long weekend off work?

We sure do! And we take advantage of time together whenever possible.

If you’re looking for trips on either coast, Midwest or anywhere else check out the Passport section of my blog for some awesome ideas and detailed itineraries. BOOM I’ve already planned it for you!

These two weekend trips are great for a three to four day weekend so you can drive out and really enjoy the areas. No matter what you like, there’s something for everyone. Check them out!

LAKE CHELAN, WA

Even though Lake Chelan would make the perfect warm weather destination for their lake activities, it was also a great Valentine’s weekend for hiding from the cold and wine tasting.

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Driving in there are so many wineries and fruit fields!

We stayed at Campbell’s Resort which will commonly come up on your searches as the main place to stay. The location and restaurant were great and while the rooms were decent, they were not what we saw in the photos. There are several different sections to the hotel and we were fine with the cheapest room block just to have a place to sleep. You’ll be exploring, anyway!

Campbell’s is also a great choice because this area is so spread out. We prefer to walk to the bars, drink and eat our way through town then walk back so we will pay a little bit more to do that. There are a few options in town for you to choose from if you want to walk, otherwise grab a ride to venture out.

We have a habit of visiting a local Italian restaurant whenever we travel and if there were ever a romantically lit room with fantastic food and delicious local wine, Andante‘s is it! This intimate restaurant is packed with style and character and made for a great date night.

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We enjoyed a few more drinks at some nearby casual bar, Stormy Mountain Brewing and Local Public House. Super friendly staff and laid back vibe!

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“Designated as an official American Viticulture Area (AVA) in 2009, Lake Chelan offers a one-of-a-kind wine tasting experience featuring over 30 wineries hugging the shores of a breathtaking lake.” – Lake Chelan Visitor’s Website

Our plan for the first full day was to go wine tasting in the Manson area. so while we waited for the vendors to open up we explored local shops and grabbed YUMMY (seriously) pizza at Westside Pizza.

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Getting to and from the wineries was my least favorite part of the entire trip. There are several options to get taxis, limos or other forms of shuttles but we opted for a local casino’s shuttle.

Of course they will stop halfway at the Mill Bay Casino where you will have to wait about 30 minutes until the next ride comes along. We decided to grab drinks and play a few games while we waited (it is a free shuttle so this is what they bank on you doing).

 DO NOT load one of their stupid cards, just use your money elsewhere. If you do load the card play, play, play until you use all of your money!

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This was a fun thing to do together except I was 24 hours post Lasik surgery so the smoke was not friendly to my new eyes. Getting off the shuttle in the village center puts you right next to the local restaurants, bars, wineries and shops. This is a great little strip! While you could drive and easily find parking, it was also smarter to just use the shuttle.

Walk around, try the wines, pair them with food and chocolate, grab a beer and supper at Lake Chelan Brewing Co. and enjoy the night. We caught the last shuttle back and went out for a few more drinks on the town.

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We wrapped up the trip with a breakfast in Campbell’s Pub and Veranda. Service will be very busy pretty much all the time so expect to exercise patience.


LEAVENWORTH, WA

Oh, how I wish we had visited Leavenworth more than one time. Everyone has a little German town near them but Leavenworth is popular for wedding and event destinations, beer, wine, great food and a gorgeous, intricate town. It’s especially popular (and insanely booked up + expensive) over Oktoberfest and Christmas time.

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Leavenworth is a Bavarian-styled village in the Cascade Mountains, in central Washington State. Alpine-style buildings with restaurants serving German beer and food line Front Street. The Nutcracker Museum displays thousands of nutcrackers, some dating back centuries. On the Wenatchee River, Waterfront Park is a habitat for ospreys and eagles. The village is a gateway to nearby ski areas and wineries.

-Source Online.

As you drive into this small town, every home and business is decked out in the appropriate Bavarian style architecture. Our hotel, The Evergreen Inn, hosted us in the Jacuzzi/Fireplace Suite ( #51 ) which was an awesome, large space for us! The feel is definitely that of an old family cabin but it was still a space entirely our own and not the typical cramped motel room.

Private entrance to our suite at The Evergreen Inn.

It was walking distance to the main strip and, even though it was cold and still decorated from Christmas in February, we didn’t mind the walk one bit.

We stopped in for drinks at several awesome breweries and distilleries, one of our favorites being Icicle Brewing Company! We also got a tour of a local distillery.

I’m sure if you walk around you will end up in all of the same places as we did but a majority of these places you walk into for a drink will be casual; come and drink as you are. There are basement wineries, rundown pubs, karaoke, classical music, corner bar and cafe’s…something for everyone to enjoy!

If you want a beautiful view with a more upscale feel, the infamous Visconti’s will give you a gorgeous date night. You also need to have an empty stomach for the authentic German food at another popular choice: Andreas Keller. You will want to make a reservation at these two places, or anywhere that you visit.

Another bonus is this town is very family, kid and dog friendly. If you’re a couple or looking for a family vaca, head out to Leavenworth. You will NOT be disappointed!

There are so many stores, shops, shows and things to do in Leavenworth and just outside of town you don’t need to drink the whole time if that’s not your thing. On our way out of town we filled up on a breakfast at Sandy’s Waffle Haus and hiked riverside through knee deep snow at Wenatchee National Park just outside of town.

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No, not the most prepared compared to the snowshoing visitors but it was incredibly fun and we still laugh at memories we made there. We always love playing hard then getting out to work hard.


Hope you had a great time visiting! If you have any places we must visit on the east coast, please let me know.

 

Cheers to another year of traveling and exploring!

Marin

Need a website update? Or maybe you need a website created in the first place? Let’s Talk. 

Skagit Valley Tulip Festival

Every April in Washington state there’s a liiitttllllee thing called the Skagit Valley Tulip Festival. Even if you haven’t heard of it, I am sure you’ve seen the photos. We went April 22, 2018. 

Before going, I was curious about where the festival was, how much it cost, what there was to do and I had a few other questions.

First, you need to know this is an area full of tulip farms near a town where they host the actual ‘Tulip Town festival’. Because of the draw of the attraction there will be a lot of traffic so plan for extra drive time. We parked in the back lot near a bank and walked into the main street of the town for their festival which was more like a street of live music and vendors.

We stopped in for a beer and lunch at a local pub after checking out the tents and tried to decide which tulip farm we wanted to visit. There are several to go to and, from what I was seeing, for free. As you drive out there are loads of signs to turn into different fields but we only visited one. I was extremely pleased with the the one near Swinomish Village.

 

You’ll have to remember it is an actual working farm so it’s very muddy. I know you’ll want to wear a cute outfit but incorporate boots you don’t mind getting muddy into that outfit!

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It’s hard to understand just how gorgeous it is in person vs. photography. The fields are separated by colors, solid vs. mixed pattern flowers and toward the back were daffodils and other types of flowers.

 

For a majority of you, this will be several hours of a drive. Before you go you can check out the weather in the area, the bloom times, and other news updates. It’s worth taking your kids and friends up for a day trip! Note that pets are not allowed and walking in the fields is not allowed. More information begins here. If you’re looking to stay up there for a weekend there are several things to do in the area and the surrounding areas. One of which is Anacortes.

Cheers!
Marin

Are you looking for someone to create social media content for your company? Write your monthly newsletters? Create a logo? Great news. Local Collaborative does all that and more. Reach out here. 

You Are Here: Savannah, GA

During our time in North Carolina we take advantage of weekends and long trips by visiting areas nearby. Perks of being on the east coast! On the top of our list was Savannah, Georgia.

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 If you want our real POV check out my IG.

Our family in Florida drove up to meet us there for a weekend in an adorable VRBO. This house was fantastic for us on a family weekend trip (I can’t remember the address but The Lucky Savannah houses are all very similar layouts and decor.) If it’s important for you not to drive a few minutes to downtown then I would choose a home closer to downtown. The home was fantastic and so beautiful; it was just my style but would love for it to be closer walking distance next time for a weekend of going out. No matter what I was surprised they had parking garages that were very central and free or low cost.

We spent our first night having dinner at the Savannah Taproom. We tried a few new beers like the D9 Brown Chicken Brown Cow beer and split their nachos which were great. I had their much raved about Captain Crunch Chicken Fingers…I will tell you they’re worth it!

If you have to wait for a table and need something to do check out the retro toy store next door!

The BEST thing about Savannah (ok…one of the best? Maybe THE best…) is that it’s open container!

Heads up you’ve got to make sure it’s in plastic and it’s one person per drink to carry it out of the bar. Walk down to the Riverfront Market. On the way we came up on a film set where it was rumored they were shooting a Bette Midler movie.

You can check out all of the highlights on my Instagram reel here.

Savannah is filled with awesome rough cobblestone streets, steep staircases (like in the photo above), hanging moss on ancient trees, beautiful parks every block and tours. We enjoyed walking around and checking out the crowds before a sweet treat night cap that NEEDS to be on your must-visit list. It’s the glory that is Leopold’s.

Don’t be intimidated by the long line…it moves fairly quickly and you will want the time to figure out your order. I ended up choosing the delicious mocha and coffee with chocolate chips. We all had different flavors and liked them.

Saturday was a day focused on walking around to explore the city. We started out with a self-guided walking tour through Bonaventure Cemetery. If you have your own car there I would drive in and park in the small lot up front. There’s also areas to park throughout the roadways in the cemetery. To take yourself through the cemetery you can buy or purchase a mobile app or the paper map.

My favorite place to eat and visit was this next part…Treylor Park Hitch! You have to go. They have a laid back feel with creative and upscale food and drinks. They’re menu is filled with things I wanted to try! I had my favorite Son of  a Peach beer which always smells and tastes like a jam-packed peach pie…except here it was on tap. We shared their nachos grande and the PBJ chicken wings. You read that right. Peanut Butter Asian-fused wings with a jelly inspired dipping sauce.

We grabbed drinks while walking around touring parks, the fountains, Forsyth Park, old houses and the beautiful downtown. It was the best time just being able to walk around, visit, read and learn about the area.

We were also able to do a little eavesdropping on a bike tour talking about the bench were Forrest Gump was filmed.

Being a Saturday night the crowds were definitely out and about. Trying to get a space at restaurants for 6 people was a bit difficult so we had to go to the Little Duck Diner. Their food wasn’t outstanding but it got the job done in the nick of time before our scheduled ghost tour. I would have preferred trying out Moon River Brewing Co. if I were you!

Our scheduled ‘adult’ ghost tour meets in a park and took just over an hour to walk around, learn the history of the city and hear stories of the infamous burials or locations. Again, we were able to bring our drinks and had a great time. We noticed that the City Market area was party central.

They’re also known for hosting a great St. Patrick’s Day so a spring break trip would be a blast here!

Even though we had to cut the trip short and leave early the next day we know we will be back and are excited to visit again! If you have tips on where we should go or what we should do drop them in the comments below!

 

Cheers!
Marin

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Your Complete Weekend Guide To Charleston, SC

This trip was November 9-11, 2018 for our third anniversary.

I shared the highlight on my Instagram. 

WOW. Did I love this beautiful southern city.

I cannot wait for my next visit to Charleston and I can’t wait for you to go, too!

Only a few hours away from where we live in North Carolina, Charleston is a port-city founded in 1670 and defined by it’s antebellum charm. Filled with historic cobblestone streets, horse-drawn carriages and pastel rows of multi-story houses, you can walk, eat and drink your way through the districts.

 

Where to stay

The prices definitely reflect the attraction the city has for tourists. We opted for an Airbnb just across the bridge and Ubered back and forth instead of finding a hotel in downtown. Our most expensive trip back was $15 late on a Saturday night so not terrible. We enjoyed the house in a quiet neighborhood and it still cost less in total than getting a hotel.

 

what to do all weekend

We got into town on Friday afternoon and headed straight to the raved about restaurant, Toast! This was a chain restaurant and much more diner-like than I was expecting but still had great food and bottomless mimosas to attract the masses. We tried their TaTa special drink and the SC Hunger Street IPA. I ate the market eggs with biscuit and home fries. Drew got charbroiled chicken on kaiser roll. Both are great if you’re looking for lunch to tide you over before your night out!

We drove to downtown (which is SUPER slammed. I would definitely catch a ride or walk!) and walked the City Market; the first public market in Charleston. This historic market complex was four city blocks long which you can spot by the Market Hall. If you’re downtown you won’t miss it.

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You can easily wander around the streets seeing stunning Spanish moss hanging over the streets, shading the iconic homes and reading endless plaques about the historic landmarks. Since Charleston is home to the College of Charleston I was able to find the ADPi house in their traditional carriage house Greek row.

We Ubered back into the city that night and scored an upstairs table at the Husk bar. I would recommend making a reservation in advance so you can get in! The main restaurant (left in this photo) seemed much more formal but right next door is a restored two-story home built around the rafters, smoke stains and original framing.

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I had their Greenhouse Blonde and Dragon’s Punch which were great but not as fantastic as their fried chicken and burger. They bake bacon into the beef. It was SO good!!

It was a fairly short walk to the Craftsmen Kitchen and Tap House and I loved seeing how different the historic city came to life at night. I also had the LoFi Blueberry Wheat which tasted and smelled just like a blueberry muffin! This Tap House also had one of the largest beer and spirits selections I have ever seen.

Down the road is Papaw’s for a quick beer. They had southern style cuisine in an upscale, modern setting which was absolutely gorgeous if you’re looking for an upscale casual dinner out.

We also walked around and stopped in at Slightly North of Broadway (SNOB) Walked around until Meeting at Market for a River Rat and Low Tide Red. This was more of a hotel-style bar with views of the City Market if you’re looking for a late-night night cap.

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Saturday was our time to focus on the French Quarter and Battery districts.

The Battery promenade and Waterfront Park both overlook Charleston Harbor, while Fort Sumter, a federal stronghold where the first shots of the Civil War rang out, lies across the water.

If you can make breakfast reservations at Hominy Grill, I would! They have a walk-up window for a Beermosa or other drink and we had about a 20 minute wait for two people.

You’ve got to try the Nasty Charleston and She Crab Soup. I had seen them on all the menus and had to give it a try. Hominy is walking distance through the Historical and College Districts. Walk off breakfast looking at stunning houses on your way to Battery Park and Waterfront Park. This is a mandatory walk through while you’re in town!

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Battery Park is marked by the seawall and was used as the defensive coast-wall during the Civil War. It hosts a gorgeous park, lined with huge estates and is packed with the original historical locations.

Luckily there was an open house we chose to walk through as ‘potential buyers’ but I definitely wouldn’t have paid to live there! It was an old finishing school split into four homes so they were very small and dark but adorable.

 

Right next door were the infamous fountains at Waterfront Park.

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If you want to eat lunch like all of the celebrities, visit Poogan’s Porch! Having a reservation might as well be mandatory if it isn’t already and you can read all the signed menus while you wait. Poogan is also the home’s pup that passed away and is buried out front. A little endearing. A little scary. 

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You can probably guess that we were stuffed but we had a catfish sandwich (ehh) and fried chicken sandwich but their homemade biscuit appetizers were incredible. Even if you go here for a drink, you should. It’s a must visit and highly recommended in the area.

 

If you also couldn’t tell this is a great place to walk around for drinks. I went to my first Bubba Gump’s so we could finish watching the game over an icy beer. A few blocks over in the college-y area is another great place called Kudu for beer and coffee.

 

 

 

 

 

 

 

This place filled up quickly with all sorts of people and reminded us a lot of Seattle. Try their Pallet Island Brewing Cj Coquina Wheat and Drew had their Holy City Brewing Co. Leopold. While we sat inside with the craftsman decor, there is a cute outdoor seating area.


 

Freshen up for a ‘nice’ night out! By that I mean dress up and have some fun!

Parcel 32 had some of the best cocktails we’ve tried and will make even the most dedicated beer drinkers venture out. Order their Colonial Cocktail, Eliza from Antigua, Strange Brew and From the Brink….You can’t really go wrong.

A few doors down is the JonhKing Bar which will make you want a Bud Light with all of the bachelor parties hopping off the buses. It was definitely a cold walking night.

It’s a long walk or a well-worth-it drive to Burwell’s for Moscow Mules with their house-made ginger beer and Double IPAs. Our friends recommended this restaurant because they had their rehearsal dinner here and it WAS incredible!

We split their fries and oysters and Drew ordered their prime rib burger. All were PRISTINE. Our waitress, Cathy S., was also incredible and surprised us with s’mores dessert for our anniversary. This is something we usually would have never ordered but hands down will be the BEST s’mores you’ve ever had.

You can also have a great time at the Carolina Ale House on other side of town. They’ve got a great beer selection as you can probably guess from the name. I tried (and always look for now) Purple Haze and Son of a Peach.  Would not want to drive and or park in downtown especially from seeing all of the traffic and crowds.

save the best for last!

Sunday was Veterans Day and we left our Airbnb a few hours early so we could drive five minutes down the road to Early Bird Diner. Even being there before they opened we stood in a line about 20-30 people back for 10 am Sunday Brunch. Get there early or be ready to wait! It’s not a large place. In fact, you can check it out on Diners, Drive-Ins and Dives! You HAVE to get the chicken and waffles!

You’ll have your choice of plantation tours and because of time and pictures we chose the Middleton Plantation. During the plantation visit we saw them spinning hair off of a rabbit!

It was a 20 minute drive out to tour the grounds and the ticket price was worth it.

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The grounds were massive, stunning and full of historic trees that have seen the Native Americans, the Civil War and are protected.

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You felt as though you really were living and working on the plantation. We walked around self-guided and also checked out the ‘living history’ exhibits with actors.

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Traffic going home wasn’t terrible and we ended up being home in 1.5 hours. If you’re from the Fort Bragg area you’re in luck! I know I will be going back because there is so much to do in Charleston and nearby. If you want to plan a trip, send me a message 😉

Cheers!

Marin

 

PS: If you want a free review of your social media pages and/or website, SCHEDULE A CALL HERE.

Book Club Review + Bonus Download! (February & March 2019)

Before we begin, look to the right. If that doesn’t say you’re following the blog make sure you put your email in and I’ll send you free downloads from here on out!

In 2017 I started a list of my goals and accountability tracking for the year. I reached and exceeded every goal.

Download Your Yearly Goal Sheet For FREE Here! 

If you’re looking for more book or podcast recommendations you can read my other book reviews from this year you can catch up here.

The goal of this section of the blog is to share a glimpse into what inspires, motivates and teaches me. Out of the books I read, I only bring up the ones I would suggest taking a look at…there are still a few that get left out; entirely based on my own opinions.

So where do I find all these books to read? Lots of places. I follow the Book of the Month Club on Instagram and I get weekly suggestions from my daily news source, theSkimm. You can sign up for free here using my referral code!

 

Read For Fun

pieces of herPieces of Her by Karin Slaughter

I had started this book a few months ago but didn’t finish it before it was due back. I was interested enough because it was a Karin Slaughter novel (and I love all of her work) to circle back. Reading anything Slaughter writes is like taking the twistiest, turniest, fastest roller coaster. Her typical family-based crime thriller filled with family secrets. A daughter believes her mother is one person but when she sees her talk down a crazed shooter in the mall they’re at, it turns out she was involved with a cult of insanely biased (and faithful) terrorists. This is packed with adrenaline and is another hit of Slaughter’s.

allweeverwanted All We Ever Wanted by Emily Giffin

A Nashville-based story revolving around characters from small-town middle-class to wealthy and privileged in Nashville’s elite. Then it all gets tipped on it’s head when a photo snapped at a drunken party surfaces involving their kids. This plays out a narrative on the double-sided repercussions between men and women. It was a gut wrenching story written well and read well from all the perspectives. It shows just how messy these situations can get. It’s something important for parents and kids to understand. 

 

The Swans of Fifth Avenue By Melanie Benjamin

If you enjoy getting lost in a book of alluring socialites in the 50s, here you go! In comes a man (real-life Truman Capote) to upturn their circle of ‘swans’ (including real-life Babe Paley) with scandal that will interfere with their glamorous lives for years. This is seeping with pretentious, snide drama that the author imagined into the lives of these fashionable icons. While they’re real people she imagined conversations and connected missing lines from her research and interest. I didn’t realize these were real people until the Author’s Note at the end. If you’re a fan of these people you will enjoy this.

THERE THERE BY TOMMY ORANGE

Multiple outlets and companies exclaimed this was a Book of the Year. It features 12 Urban Indians living in Oakland, CA. The voice is so strategic with violence and poetry that you can easily see the side of America we usually don’t face. While this is a novel, the stories following these characters take you through what it would be like with native american heritage and connecting to their families in today’s times. I wouldn’t say this is my favorite book of all time but I can understand why it was recognized in so many categories and was different from anything I’ve ever read. 

You by Caroline Kepnes

If you haven’t hopped on the bandwagon for this enthralling, creepy and super addicting show on Netflix just type in the single word and off you go. I hadn’t heard of the book until after the show aired and ended up on a waitlist for a few weeks. Besides being insanely annoyed by the best friend named Peach (REALLYYY) this book was fun to listen while I could imagine the scenes. It swayed off and on the path of events I had seen on the show and it makes you wonder why the book was more realistic than the streaming series.

 

THE SUNSHINE SISTERS BY JANE GREEN 

A mother is wrapped up in self-absorbed dreams of becoming an actress and, in doing so, lacks in the mothering department. She turns her frustrations and judgments on her three daughters and the story takes you through each of their live’s paths. We find out the mother is diagnosed with ALS and so begins the journey of bringing her daughter’s home, re-creating relationships and dealing with the repercussions as she plans to have her last weekend of life as one family. This took a minute to get into but it’s ultimately heartwarming, endearing and a personal navigating the mother-daughter and sister-sister relationships. If you enjoyed You Before Me, you will enjoy this. 

The Masterpiece by Fiona Davis.

This was a fictional book but inspired by the author’s research on certain characters, schools and books. While I’ve never been to New York but I am well aware of Grand Central Station where this story is featured. Fiona Davis is a best-selling author known for her captivating novels. This flashed back to an artist unaware the Great Depressoin would soon cause her dreams of creating work for Vogue to come crashing down. The second is an artist who, nearly 50 years later, who gets a job in Grand Central Station and discovers the abandoned art school in the terminal. I love when stories are created around something we are all familiar with like Harry Potter or Night at the Museum. Along with a hint of The Woman In Gold. While I don’t consider myself an art expert by any means this was still relevant to anyone who feels like they’ve created something. And it’s got a great mystery/figure it out puzzle twisted in there.

 

Read For Improvement

soul of america 

The Soul of America: The Battle For Our Better Angels by Jon Meacham and Fred Sanders

#1 NYT Bestseller and a Pulitzer Prize-winning author helps us understand the current political climate by looking back at critical times in our history. It was named one of the best books of the year for valid reasons. “The good news is we have come through the darkness before.” A lot of comparison from fear and cowards vs. hope and leaders. It was a powerful, smartly- written based on history so it was well-rounded and unbiased. it’s an easy way to learn about history, make comparison and learn new things. I highly, extremely highly, recommend reading this or downloading it as an audiobook.

 

 

THE RULES DO NOT APPLY BY ARIEL LEVY

This book was named NYT Bestsellers “This year’s must-read memoir” plus named one of the best books of the year by Vogue, Time, Esquire, and several more large reputable brands. This was a fantastic read from a life so extremely different than anything I’m used to. I’m talking finished it in three days. Highly recommend. 

 



You’ve read through my opinions so you deserve some FREE STUFF! Make sure you are following the blog (upper right of this page) to get free downloads in the future. Once you’re following, go ahead and download this document: GOALS FOR 2019 from Local Collaborative I mentioned to track your goals and adventures for the rest of the year and into 2019.

Cheers!

Marin

PS: Are you enjoying these blogs? Have we worked together? I would love to get your short and honest review on my Facebook page. Thanks in advance!


How To Own Your Business Before It Owns You (And What You’re Doing Illegally On Facebook)

What’s your name?

Ok, now go buy YourName.com.

Even if you’re unsure of what you want to do, in what industry or what to call it. The number one way to own your business is to create, manage and improve your sites and systems. You cannot improve or evaluate something that isn’t happening.

The countdown is on: March 31st is the LAST DAY this year we’re offering 50% off of our Branding and Positioning Strategy. Even if you’re curious, unsure or have a few questions, let’s talk!

I can’t tell you how many people come to us looking for one solution and end up realizing where all of the gaps in their business actually are. This isn’t your fault that you’ve missed this…sometimes you just need someone with an outside eye to help out. You might not even be aware some solutions existed.

Opportunities are problems in search of solutions-Denis Waitley

The FIrst challenge is…

Figuring out what you need and why. Like social media and website pages for instance. You either ‘think you need it’ or ‘think you don’t.’ But this isn’t about YOU. This is about your clients and potential clients. Where do they go to read reviews? Where do they go to view your portfolio? Where do they go to book a call or service with you?

Then there’s the days you find all of your eggs in one basket…and the basket was tossed around in the trunk of an off-roading pickup.

If one site were to crash how else do you stay in contact with your friends? You should always have a website and then one or two of the main social media sites where your target audience hangs out.

Whether working for yourself or a MLM (Multi-Level Marketing: Arbonne, MaryKay, Senegence, Herbalife, etc.) never assume they will be around forever. They are just as susceptible to going bankrupt or shutting down as anyone else. They could get reported, blocked or shut down.

 

Did you know it’s actually illegal to do business on your personal facebook page? 

 

How many times were you added to a LipSense Facebook page only to silence notifications or stealthily sneak out a few weeks later? *Raise your hand with me.*

Using a company’s branding on your personal page or creating platforms not only drives people away from you but it’s also against Facebook Terms of Service to do business on your personal page. If the attraction of an MLM or owning your own business and freedom how are you protecting it? If you were reported or had your page taken down, what would you do? Where would you go?

How do you avoid losing everything you’ve worked so hard to build? I repeat.

  1. Create your own website. If you like the freedom, the structure and the support then establish a website page under your name or your business name.
  2. Create your own business page. Not sure what platforms your target audience is on? Not even sure who your target audience is? Luckily for you that’s what we specialize in.
  3. Own your own business. Do not depend 100% on any platform or business. If something goes down, keep your business going and serve your clientele base.

 


The second challenge is

Interaction. If you’re blaming the algorithm (ugh, please don’t) for not showing your content to your people then increase your MEANINGFUL interaction. Block out 10-20 minutes a day to COMMENT, READ, AND MESSAGE real life people.

Avoid mindlessly going through and tossing emojis but supporting someone. Make it a goal to interact with 10 people while you’re online during your Netflix shows. Business and Pleasure.

Treat your social media as if it were a Spotify playlist. The more people see you post, like it, interact and comment, it will help boost you.

 


A man’s glove should show what he has done not what he hasn’t.
(I do not own the rights to this photo)

The THIRD challenge is

…One I’m going to toss in because you should hear it. Just because you CAN do something doesn’t mean you should or need to. If it feels overwhelming or tedious, hire someone to help. Hire someone better, faster or smarter than you. What can you outsource in your business and in your home?

What is important for you to focus on? What are the things you want to be known for? What do you want to be really freaking good at?

Chase those. Focus on those. Protect your business. You’re obviously doing something that you’re passionate about for one reason or another so OWN IT.

 

Cheers!

Marin

The countdown is on: March 31st is the LAST DAY this year we’re offering 50% off of our Branding and Positioning Strategy. Even if you’re curious, unsure or have a few questions, let’s talk!

Walmart, Target and Your Business

By now you’ve seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business?

Let’s take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are several factors in their marketing efforts like calling their customers ‘guests’ and creating an experience of higher quality products. Walmart is known for their low prices which attract a certain clientele. How have these competitors fared against each other? Target has figured out the formula combo:

Right Thing. Right Time.

Wrong Thing. Wrong Time. 

Right People. Wrong Thing.

Wrong People. Wrong Time. 

You get the idea. Target is able to charge higher prices for their products because their marketing efforts were placed to the right people, on the right platforms at the right time. They create a focus on what their clients are looking for. They use store displays, language and campaigns that elevate their client’s status.

What are you doing in your business that elevates your client’s status? Is it something they’re proud to repeat to their friends? To wear? To say? To bring others in on or brag about?

When you hire a service provider or purchase a product, let’s talk a blender or house painter for example, what do you think when comparing prices?

you get what you pay for. or do you?

Do you question the value and quality of the lower-cost blender compared to the higher-cost blender? Do you automatically assume you’ll receive higher value for the higher cost? Psychology of people spending money. If you plan on charging more for your products you better have a website and online presence that reflect your business.

Now reflect those same viewpoints on your own business? Do you not believe you’re worthy of charging that much? Do you bend and sway and adjust prices for everyone or do you believe what you create and sell is worthy of selling and paying you for your time? Do you think because you can’t afford those big-name advertising agencies that you don’t have anything worth sharing? You don’t have the need for a social media account or website? You don’t have a need to grow your audience?

These are limiting beliefs and lies you’re telling yourself!

Your job is to effectively overcome those objections with your clients, too. No one is exempt from putting themselves out there to best serve the people who need what you have to offer. Your business is not exempt from what is working for everyone else. The proof is in the numbers. The best way to succeed is to MODEL the behavior of what other successful people have done. Let’s take an experience we’re all familiar with.

discipline over desire

When you were a kid, you may not have FELT like doing something your parents told you to do but you still had to do it. These days you might not FEEL like working out but you still have to do it. You might not FEEL like doing laundry, grocery shopping or cleaning but that doesn’t change the fact that you need to do it.

You might not FEEL like marketing, social media and self-promotion are things you want to do but you NEED to do it or else 1) You won’t get paid and 2) Your potential clients won’t find things they’re in need of and looking for.

I’ve talked several times about branding, content, social media promotion, and other factors of why branding and marketing are vital to your business and you can check them out under my Local Collaborative Updates blog section.

If you have tried, failed and tried again to figure out what to post online or who your ideal target audience is, you are not alone. You might have tried replicating a sales system or social media strategy you saw work well for someone else but became discouraged when it didn’t work. Maybe it was even a little overwhelming?

Don’t worry, my sweet digital friend. Just as they have formulated a plan to market a product to a specific audience at a certain time does not mean it’s right for you and your business plan. During our Branding + Positioning Strategy we customize an approach that puts you in an optimal position to market yourself. Would your products work better printed in a magazine or filmed in action on a video? Should we sign you up for a podcast interview or would a collaboration with influencers work better? You might have heard great advice but tried implementing it at an unsuccessful time in your business.

time to re-evaluate and implement

If you find yourself creating 80% new material when you really only need to create 10% new material and can re-work or republish other content with a new email campaign structure. When you re-evaluate your efforts and your results you can see where your struggles are. What’s received a great reaction? Where were the mistakes made? What can you outsource?

Maybe you think of social media as a draining time sucker? Is that really what you should be focusing on when you haven’t even honed in on your own audience or done ‘enough’ elsewhere?

Overcoming the mental hurdle of a scarcity mindset will earn you more money in the long run. Investors search for more than one portfolio to invest in.  Multiple revenue streams provide steadier income. Outsourcing your business tasks creates more opportunities for you to do what you enjoy in your business and brings a fresh pair of eyes with innovative ideas to your business.

You can also watch this video posted with the spark notes of everything we just talked about.

Let me know if you have any questions. If you found this helpful please share with your business friends!

Cheers!

Marin