The Evolution of Employed vs. Employee

I’ve held many jobs over my lifetime.

I’ve always had an urge and a drive to be doing something productive and never turned down a job or opportunity to earn money.

I’ve babysat and nannied, I was a lifeguard, a waitress, a secretary, a warehouse worker, a food stand worker at Chiefs and Royals games, emcee, a housekeeper, organizer (dreamy!), an insurance salesman, a marketing manager and much more.

Most recent title: business owner. 

 

Maybe others saw I had an entrepreneurial spirit, a creative drive paired with a constant work ethic or maybe it came as a complete surprise. It was for me.

Over my years of working, before and after college, there was not much consistency. I knew everything was temporary until I graduated and received a ‘big kid job.’ I was highly disappointed by options available for military spouses and even more disappointed in my employers and their business structure.

After two years of working for more, more, more, I decided it was time to take my passion for strategic creativity and develop a business I, and others like me, could benefit from.

I was excited!

I was nervous to say I was a founder.

I was encouraged to move forward anyway.

 

Although I am still waiting for that big salary to reflect the time and effort put in (someday) this is exactly what I am meant to be doing. I’ve loved keeping myself employed on my terms instead of following mundane tasks that lead to no tangible results. I have never once cringed from unethical behavior or business practices. That in itself is a success to me.

Check out this excerpt from Simon Sinek’s book Start with Why: How Great Leaders Inspire Everyone to Take Action:

9.17,2018 039

I’m a firm believer that making money is better than sitting idle waiting for the next big opportunity to fall in your lap. Part of this means you say YES to doing a job and learn how to do it after that. Even the most experienced bartender had a first shift at one time in their life. The best plumber knows what to look for because he’s worked day in and day out in his field.

You have to start somewhere.

I have never been nervous to say I wasn’t sure how to do something but I was willing to learn and ask questions. I was motivated to work a little longer, a little harder or a little more than my peers in order to get the job done.

And it always paid off.

Just like working out you might not always be thrilled to go in to work or motivated to do something but your discipline will keep you showing up day in and day out until you get to do what you want to do instead of what you have to do.

 

Maybe you find yourself ready to take a step toward a promotion? Toward leadership? Toward another job or starting your own business? Hopefully you’re already a leader, boss or employer and are seeking a way to treat your team better.

This is The Evolution Of The Employee I’ve come across online and I not only love that it resembles what’s happened for me personally but also what’s happening in the work culture.

evolution of employee- from linked in

When you find the release from poor management or micromanagement you find what you learned about leaving for college. A newfound freedom. A relief. Maybe a freak out when it comes time to memorize your SSN. I get it.

But you figure it out because maybe mom won’t answer her phone in time. So you have to figure out who to call and what office to visit. Maybe they’re not there to hand you gas money, entertainment money or tuition. So you’ve got to figure out how to earn money and budget your necessities vs your vanities.

“She stood in the storm and when the wind did not blow her away, she adjusted her sails.” – Elizabeth Edwards

 

So I encourage you to start today. Start right now. Go do something that will get you one small, tiny step closer to where you want to be. Even with your full-time job, your busy home life or your lack of resources (time or money) just go do something.

Start writing blogs, start taking photos, go to the gym once a week, then twice then three times.

Start reading books, listening to podcasts and watching documentaries. Start researching, learning, investing and attending.

Show up. Put the work in.

It was always work out in your favor.

If you’re looking for a place to start, ask me how I can help you. 

Cheers!

Marin

Skagit Valley Tulip Festival

Every April in Washington state there’s a liiitttllllee thing called the Skagit Valley Tulip Festival. Even if you haven’t heard of it, I am sure you’ve seen the photos. We went April 22, 2018. 

Before going, I was curious about where the festival was, how much it cost, what there was to do and I had a few other questions.

First, you need to know this is an area full of tulip farms near a town where they host the actual ‘Tulip Town festival’. Because of the draw of the attraction there will be a lot of traffic so plan for extra drive time. We parked in the back lot near a bank and walked into the main street of the town for their festival which was more like a street of live music and vendors.

We stopped in for a beer and lunch at a local pub after checking out the tents and tried to decide which tulip farm we wanted to visit. There are several to go to and, from what I was seeing, for free. As you drive out there are loads of signs to turn into different fields but we only visited one. I was extremely pleased with the the one near Swinomish Village.

 

You’ll have to remember it is an actual working farm so it’s very muddy. I know you’ll want to wear a cute outfit but incorporate boots you don’t mind getting muddy into that outfit!

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It’s hard to understand just how gorgeous it is in person vs. photography. The fields are separated by colors, solid vs. mixed pattern flowers and toward the back were daffodils and other types of flowers.

 

For a majority of you, this will be several hours of a drive. Before you go you can check out the weather in the area, the bloom times, and other news updates. It’s worth taking your kids and friends up for a day trip! Note that pets are not allowed and walking in the fields is not allowed. More information begins here. If you’re looking to stay up there for a weekend there are several things to do in the area and the surrounding areas. One of which is Anacortes.

Cheers!
Marin

Are you looking for someone to create social media content for your company? Write your monthly newsletters? Create a logo? Great news. Local Collaborative does all that and more. Reach out here. 

Your Complete Weekend Guide To Charleston, SC

This trip was November 9-11, 2018 for our third anniversary.

I shared the highlight on my Instagram. 

WOW. Did I love this beautiful southern city.

I cannot wait for my next visit to Charleston and I can’t wait for you to go, too!

Only a few hours away from where we live in North Carolina, Charleston is a port-city founded in 1670 and defined by it’s antebellum charm. Filled with historic cobblestone streets, horse-drawn carriages and pastel rows of multi-story houses, you can walk, eat and drink your way through the districts.

 

Where to stay

The prices definitely reflect the attraction the city has for tourists. We opted for an Airbnb just across the bridge and Ubered back and forth instead of finding a hotel in downtown. Our most expensive trip back was $15 late on a Saturday night so not terrible. We enjoyed the house in a quiet neighborhood and it still cost less in total than getting a hotel.

 

what to do all weekend

We got into town on Friday afternoon and headed straight to the raved about restaurant, Toast! This was a chain restaurant and much more diner-like than I was expecting but still had great food and bottomless mimosas to attract the masses. We tried their TaTa special drink and the SC Hunger Street IPA. I ate the market eggs with biscuit and home fries. Drew got charbroiled chicken on kaiser roll. Both are great if you’re looking for lunch to tide you over before your night out!

We drove to downtown (which is SUPER slammed. I would definitely catch a ride or walk!) and walked the City Market; the first public market in Charleston. This historic market complex was four city blocks long which you can spot by the Market Hall. If you’re downtown you won’t miss it.

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You can easily wander around the streets seeing stunning Spanish moss hanging over the streets, shading the iconic homes and reading endless plaques about the historic landmarks. Since Charleston is home to the College of Charleston I was able to find the ADPi house in their traditional carriage house Greek row.

We Ubered back into the city that night and scored an upstairs table at the Husk bar. I would recommend making a reservation in advance so you can get in! The main restaurant (left in this photo) seemed much more formal but right next door is a restored two-story home built around the rafters, smoke stains and original framing.

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I had their Greenhouse Blonde and Dragon’s Punch which were great but not as fantastic as their fried chicken and burger. They bake bacon into the beef. It was SO good!!

It was a fairly short walk to the Craftsmen Kitchen and Tap House and I loved seeing how different the historic city came to life at night. I also had the LoFi Blueberry Wheat which tasted and smelled just like a blueberry muffin! This Tap House also had one of the largest beer and spirits selections I have ever seen.

Down the road is Papaw’s for a quick beer. They had southern style cuisine in an upscale, modern setting which was absolutely gorgeous if you’re looking for an upscale casual dinner out.

We also walked around and stopped in at Slightly North of Broadway (SNOB) Walked around until Meeting at Market for a River Rat and Low Tide Red. This was more of a hotel-style bar with views of the City Market if you’re looking for a late-night night cap.

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Saturday was our time to focus on the French Quarter and Battery districts.

The Battery promenade and Waterfront Park both overlook Charleston Harbor, while Fort Sumter, a federal stronghold where the first shots of the Civil War rang out, lies across the water.

If you can make breakfast reservations at Hominy Grill, I would! They have a walk-up window for a Beermosa or other drink and we had about a 20 minute wait for two people.

You’ve got to try the Nasty Charleston and She Crab Soup. I had seen them on all the menus and had to give it a try. Hominy is walking distance through the Historical and College Districts. Walk off breakfast looking at stunning houses on your way to Battery Park and Waterfront Park. This is a mandatory walk through while you’re in town!

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Battery Park is marked by the seawall and was used as the defensive coast-wall during the Civil War. It hosts a gorgeous park, lined with huge estates and is packed with the original historical locations.

Luckily there was an open house we chose to walk through as ‘potential buyers’ but I definitely wouldn’t have paid to live there! It was an old finishing school split into four homes so they were very small and dark but adorable.

 

Right next door were the infamous fountains at Waterfront Park.

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If you want to eat lunch like all of the celebrities, visit Poogan’s Porch! Having a reservation might as well be mandatory if it isn’t already and you can read all the signed menus while you wait. Poogan is also the home’s pup that passed away and is buried out front. A little endearing. A little scary. 

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You can probably guess that we were stuffed but we had a catfish sandwich (ehh) and fried chicken sandwich but their homemade biscuit appetizers were incredible. Even if you go here for a drink, you should. It’s a must visit and highly recommended in the area.

 

If you also couldn’t tell this is a great place to walk around for drinks. I went to my first Bubba Gump’s so we could finish watching the game over an icy beer. A few blocks over in the college-y area is another great place called Kudu for beer and coffee.

 

 

 

 

 

 

 

This place filled up quickly with all sorts of people and reminded us a lot of Seattle. Try their Pallet Island Brewing Cj Coquina Wheat and Drew had their Holy City Brewing Co. Leopold. While we sat inside with the craftsman decor, there is a cute outdoor seating area.


 

Freshen up for a ‘nice’ night out! By that I mean dress up and have some fun!

Parcel 32 had some of the best cocktails we’ve tried and will make even the most dedicated beer drinkers venture out. Order their Colonial Cocktail, Eliza from Antigua, Strange Brew and From the Brink….You can’t really go wrong.

A few doors down is the JonhKing Bar which will make you want a Bud Light with all of the bachelor parties hopping off the buses. It was definitely a cold walking night.

It’s a long walk or a well-worth-it drive to Burwell’s for Moscow Mules with their house-made ginger beer and Double IPAs. Our friends recommended this restaurant because they had their rehearsal dinner here and it WAS incredible!

We split their fries and oysters and Drew ordered their prime rib burger. All were PRISTINE. Our waitress, Cathy S., was also incredible and surprised us with s’mores dessert for our anniversary. This is something we usually would have never ordered but hands down will be the BEST s’mores you’ve ever had.

You can also have a great time at the Carolina Ale House on other side of town. They’ve got a great beer selection as you can probably guess from the name. I tried (and always look for now) Purple Haze and Son of a Peach.  Would not want to drive and or park in downtown especially from seeing all of the traffic and crowds.

save the best for last!

Sunday was Veterans Day and we left our Airbnb a few hours early so we could drive five minutes down the road to Early Bird Diner. Even being there before they opened we stood in a line about 20-30 people back for 10 am Sunday Brunch. Get there early or be ready to wait! It’s not a large place. In fact, you can check it out on Diners, Drive-Ins and Dives! You HAVE to get the chicken and waffles!

You’ll have your choice of plantation tours and because of time and pictures we chose the Middleton Plantation. During the plantation visit we saw them spinning hair off of a rabbit!

It was a 20 minute drive out to tour the grounds and the ticket price was worth it.

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The grounds were massive, stunning and full of historic trees that have seen the Native Americans, the Civil War and are protected.

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You felt as though you really were living and working on the plantation. We walked around self-guided and also checked out the ‘living history’ exhibits with actors.

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Traffic going home wasn’t terrible and we ended up being home in 1.5 hours. If you’re from the Fort Bragg area you’re in luck! I know I will be going back because there is so much to do in Charleston and nearby. If you want to plan a trip, send me a message 😉

Cheers!

Marin

 

PS: If you want a free review of your social media pages and/or website, SCHEDULE A CALL HERE.

Walmart, Target and Your Business

By now you’ve seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business?

Let’s take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are several factors in their marketing efforts like calling their customers ‘guests’ and creating an experience of higher quality products. Walmart is known for their low prices which attract a certain clientele. How have these competitors fared against each other? Target has figured out the formula combo:

Right Thing. Right Time.

Wrong Thing. Wrong Time. 

Right People. Wrong Thing.

Wrong People. Wrong Time. 

You get the idea. Target is able to charge higher prices for their products because their marketing efforts were placed to the right people, on the right platforms at the right time. They create a focus on what their clients are looking for. They use store displays, language and campaigns that elevate their client’s status.

What are you doing in your business that elevates your client’s status? Is it something they’re proud to repeat to their friends? To wear? To say? To bring others in on or brag about?

When you hire a service provider or purchase a product, let’s talk a blender or house painter for example, what do you think when comparing prices?

you get what you pay for. or do you?

Do you question the value and quality of the lower-cost blender compared to the higher-cost blender? Do you automatically assume you’ll receive higher value for the higher cost? Psychology of people spending money. If you plan on charging more for your products you better have a website and online presence that reflect your business.

Now reflect those same viewpoints on your own business? Do you not believe you’re worthy of charging that much? Do you bend and sway and adjust prices for everyone or do you believe what you create and sell is worthy of selling and paying you for your time? Do you think because you can’t afford those big-name advertising agencies that you don’t have anything worth sharing? You don’t have the need for a social media account or website? You don’t have a need to grow your audience?

These are limiting beliefs and lies you’re telling yourself!

Your job is to effectively overcome those objections with your clients, too. No one is exempt from putting themselves out there to best serve the people who need what you have to offer. Your business is not exempt from what is working for everyone else. The proof is in the numbers. The best way to succeed is to MODEL the behavior of what other successful people have done. Let’s take an experience we’re all familiar with.

discipline over desire

When you were a kid, you may not have FELT like doing something your parents told you to do but you still had to do it. These days you might not FEEL like working out but you still have to do it. You might not FEEL like doing laundry, grocery shopping or cleaning but that doesn’t change the fact that you need to do it.

You might not FEEL like marketing, social media and self-promotion are things you want to do but you NEED to do it or else 1) You won’t get paid and 2) Your potential clients won’t find things they’re in need of and looking for.

I’ve talked several times about branding, content, social media promotion, and other factors of why branding and marketing are vital to your business and you can check them out under my Local Collaborative Updates blog section.

If you have tried, failed and tried again to figure out what to post online or who your ideal target audience is, you are not alone. You might have tried replicating a sales system or social media strategy you saw work well for someone else but became discouraged when it didn’t work. Maybe it was even a little overwhelming?

Don’t worry, my sweet digital friend. Just as they have formulated a plan to market a product to a specific audience at a certain time does not mean it’s right for you and your business plan. During our Branding + Positioning Strategy we customize an approach that puts you in an optimal position to market yourself. Would your products work better printed in a magazine or filmed in action on a video? Should we sign you up for a podcast interview or would a collaboration with influencers work better? You might have heard great advice but tried implementing it at an unsuccessful time in your business.

time to re-evaluate and implement

If you find yourself creating 80% new material when you really only need to create 10% new material and can re-work or republish other content with a new email campaign structure. When you re-evaluate your efforts and your results you can see where your struggles are. What’s received a great reaction? Where were the mistakes made? What can you outsource?

Maybe you think of social media as a draining time sucker? Is that really what you should be focusing on when you haven’t even honed in on your own audience or done ‘enough’ elsewhere?

Overcoming the mental hurdle of a scarcity mindset will earn you more money in the long run. Investors search for more than one portfolio to invest in.  Multiple revenue streams provide steadier income. Outsourcing your business tasks creates more opportunities for you to do what you enjoy in your business and brings a fresh pair of eyes with innovative ideas to your business.

You can also watch this video posted with the spark notes of everything we just talked about.

Let me know if you have any questions. If you found this helpful please share with your business friends!

Cheers!

Marin

Supporting the Unsupportive: Some Things Grow Well In Shade

WOW What an awesome response so far! For the entire month of March 2019 we are celebrating our first birthday by giving YOU a present: FREE Discovery Session + 50% off your Branding + Positioning Strategy!

Schedule your call here and get ready to transform your brand. 

When I first started Local Collaborative in March 2018, the amount of excitement and support I found was addicting. People were cheering me on. They were sharing, liking, commenting and encouraging. In conversations I would be shy to say ‘I own/run/lead a Branding + Marketing Company’ but they would exclaim how exciting that was.

As with anything new and shiny the lust eventually wore off. Probably because it didn’t pertain to them working their 9-5 or the fact they just passively glance at social media, the once vocally raving fans welt away. Once my initial promotion died down, I also saw my business wind down. I wasn’t worried as it lined up perfectly with a big move across country but I found myself still trying to bring in leads and this included inspecting my current practices.

 

I had long since realized that being physically far from friends and family impacted my interaction online. It was funny how people in the same town were talking more than those who had moved to another state or country. Once the excitement of change wore off they went back to being ‘just’ so-and-so. Not so-and-so who just moved to Germany, who just went on vacation to Hawaii, who just filmed her slot on the game show. These changes can make you feel like you’re an imposter in your own life and in pursuit of your own goals.

I noticed friends hadn’t liked my business page. They weren’t reading my posts and they sure had never, ever shared anything. I noticed past acquaintances lurking and observing but never outright supporting even if something did resonate with them.

WHY, as one of my best friends, does she not like my posts? I like every one of hers. And she likes everyone else’s stuff.

WHY, as someone who I know I should be collaborating with, schedule that call?

 

I felt selfish and petty. It’s just social media.

But no, not to me. As a home-based business serving digital platforms I am solely based online. I NEED comments, likes, shares and reviews. I would love to have that support and encouragement from someone close to me especially when they’ve heard how hard things have been. I’ve had to do a lot of realization.

You have to realize that what you’re trying to do

is bigger than those opinions.

If you wouldn’t trade places with them then why are you worrying about what they think? It’s easy to realize they are not my target audience but it is difficult to see people you view as your support network not supporting.

I quickly realized that they thought I had changed because they were left behind. Because I quit settling and living a life that they were accustomed to. When I challenge them to find a job, a better partner or the healthy body they always want…it requires too much and they shut down. I am consistently recognizing myself in situations where someone will try to pick up years-old stories, insecurities or complaints in hopes of some kind of agreement.

But I don’t want the only thing we agree on to be being miserable.

 

You can still love them without agreeing with them. You can still love them even if they never send you a referral. You can still love them and be friends (or family) with them even if it’s not the easiest thing while they’re being unsupportive.

You have likely started a new venture knowing you will grow and change. You are going to see changes in yourself and in your business; that’s good. You’re going to have to hang tight and hold close the reality of what you are doing and how that’s bigger than any judgmental eye who will see it. You want to know why? Because someday when you do get that breakthrough, they will come back. You cannot wait to be happen ‘until then’ or ‘when’ something happens; you need to realize that the work and words you’re putting out now are bigger and more important than the opinions of people behind a screen who will never be happy with anything you do.

Who is paying your bills? Them? NOPE. Go do what you do afraid. Do it unapologetically. Do it without reassurance or thunderous applause. Do it because you know you’re amazing and you’re doing awesome.

Don’t hide your products and services just to annoy people less!

I’ve also worried about this and I find it’s a hurdle for many of my clients. In reality, not every person will see every post you put out. Don’t dim your light because someone is afraid you are challenging them. Not every person will understand why you like painting signs, writing blogs, taking photos of your outfits or sharing your health journey. But out there, somewhere, and usually a stranger is your biggest supporter. If you don’t put what you have out there that person will never see it. 

 

So what is more important? That person’s snide screenshot to their partner in misery or leaving your legacy.

some things grow well in shade.

some things grow well in light.

 

Let the shadiness be in the shade where they thrive. They’re sad, hurting, insecure and filled with negativity. I’ve read that friends like this are similar to shadows in that they will stick around during your brightest hours but disappear when during your darkest hours. They like the dark to hide problems and find companionship with hate, sneakiness, gossip and failure. I hope you choose to be and spread the light. I hope you choose to serve people, guard your time, share your knowledge and build a network who supports you. If you’re circle isn’t applauding for your successes and instead showing up when you fall short….get a new circle.

 

This world is mindlessly scrolling through pages and there’s no interaction. No wonder engagement and interaction is down on every platform for every business! When is the last time you sat down for 10-20 minutes to engage with someone?

Write Happy Birthday and a personal note on the friend’s pictures that day.

React and comment to someone’s article share after you ACTUALLY read and check it out.

If you’re a business owner it is so important to reach out and help people, solve problems and get the solutions out there. That is how you are going to grow.

If you’re not a business owner and you’re not going to buy from your friends good or service support them by engaging with their posts. Getting a review or comment literally makes me ecstatic. It’s a reminder there are real people out in the world I am currently viewing out of my second-story office window.

When you comment on my posts, I literally break out in a smile. When you schedule a call, I literally dance around. When you want to move forward with monthly projects I literally hang up the phone and say ‘Thank You, Jesus.’ By doing something as simple as this, it might not seem like a lot, but you really do make someone’s dream come true.

If you’re struggling with finding a network I would love to support you! Drop your info in a comment below or reach out on Facebook or Instagram. I would also love to hear about your networks to join.

 

Cheers!

Marin

WOW What an awesome response so far! For the entire month of March 2019 we are celebrating our first birthday by giving YOU a present: FREE Discovery Session + 50% off your Branding + Positioning Strategy!

Schedule your call here and get ready to transform your brand. 

Get More Social Media Engagement

In college, I majored in Journalism and Mass Communications. I was guided into a Public Relations degree, interned with an award-winning advertising agency and later played the role of a Marketing Manager. When it comes to mass communications and digital marketing, it’s not just the Millennials who are using social media for their benefit…all businesses should be maximizing their efforts. Every day I see people failing in this 

Social media provides a 24/7 connection at no cost to provide stories to establish connections and persuasion to sell and purchase products. While reading my latest JMC Update publication I came across some helpful, and very useful, social media statistics. The full magazine is available here but let’s look at the page I mentioned. I am going to walk you through the stats you can decide which platforms work best for your goals.

Why is this important?

  • 6 out of every 10 people in the U.S. will use social networks this year and the average person spends more than 5 years of their life on social media.
  • Businesses are hiring pros to focus on potential outreach and increase their revenues via free or low-paid services.

jmc update

  • 93 percent of Pinterest users use the platform to make purchases or plan future purchases.
    • Pinterest is best for those selling a physical or visual product. This is a great place to share your finished interior design photos, pretty cupcakes or recipes, decorated dorm room, candles and much more. If you’re an engagement, wedding, newborn or other special occasion photographer you have a huge potential to watermark and upload your photos for sharing.
    • The biggest key in any of these products is linking back to your website! If they are actively engaged and like what you’re doing but you don’t guide them back to help serve them, shame on you turning customers away. You can easily automate this through your website and a software like IFTTT. By connecting all of my initial automations, I can now see each blog with an image included shared on my board. People are saving them and reaching out for business.
    • Include plenty of keywords so you show up in searches. If you need any help with these, please let me help you!

  • 200 million people use Instagram stories per month. Plus, top brands post 4.9 times per week on Instagram.
    • I personally prefer using IG stories to Snapchat stories. You can also go live and interact to your audience, save to your highlights and directly poll your viewers.
    • If top brands are encouraged to post 1.5 times/day or about 4.9 times/week that doesn’t sound like it adds up too much, huh? I suggest researching your top demographic, scheduling or posting at the times they’re most likely active online to make the most of your engagement. By staggering times and days to test your results you will see what your audience is wanting and when.
    • Start by posting once daily in your theme and a pattern that will appear cohesive and beautiful to viewers.
    • Even if you’re a personal brand, switch to a business profile. You will see your stats live and have the potential to grow where you want to.

IG STORIES TRICK: There are a few requirements to use the See More swipe-up feature including having an IG Business account and at least 10k followers. If you have neither there are a few loopholes. Reach out if you want to learn the workaround.

  • 100 million hours of video content is watched on Facebook daily. 79 percent of American internet users are on Facebook.
    • You know how the videos on your timeline will start up without you pressing play? A majority of the time you will continue to watch the video and automatically be transferred to one similar. By going LIVE on Facebook you have the chance to engage with your audience. The best way to do this is to notify them the day before or day of so they know what to look forward to. If you have something to share immediately, the best way to be authentic is to…be authentic! Go live, don’t worry about correct grammar or the best lighting. Be as clear in your messaging and this video will live on in your network’s timeline.
    • Creating visual content that encourages people to share or prompts them to take action will expose you to new audiences. With 79 percent of users on Facebook, it’s a pillar that can (and should) be included in every social media campaign effort.
  • 67 percent of Americans report getting their news from social media.
    • No wonder this last election stirred up so much controversy. Using Facebook, Google searches or other online platforms as a news source is commonplace. If you can create news, write an article or share/create something newsworthy then you’re well on your way to fitting this niche and making yourself relevant.
    • Did you know NEWS stands for notable events weather and sports? Make stories newsworthy by including pieces after your hook and before your CTA that include recent events or happenings especially.

  • U.S. social network ad spending is expected to hit $26,007,137,644.75 in 2018.
    • The best form of advertising is word of mouth and referrals. This cuts the corner of having to achieve a know, like and trust factor with potential clients. People are well-aware of ad spending and targeted marketing when faced with certain topics or searches. To avoid being blocked, create your own posts. Look at what works well and replicate or boost for a few dollars. I wouldn’t boost a post that didn’t include a CTA asking to purchase a product or service.
    • You looking for someone to help with your ad targeting? I’ve got a girl. Let me know if you want to connect with her.

  • Posts with emoticons receive 33 percent more engagement than those without.
    • Emoticons, or emojis, offer a visual and creative way to express your message to followers. It’s the best way to reach a casual, informative, playful or expressive message. For example, Domino’s Pizza tweeted pizza emojis in the shape of a larger pizza emoji and used this to help their campaign Domino’s Pizza Anywhere.
    • Use GIFs, emojis or other fun communication to engage your audience.
  • The average internet user has 7.6 different social media accounts.
    • Sounds like a lot right? If you include your email or digital accounts and how connected you more than likely are this will add up quickly. I personally have Facebook, Instagram, YouTube, Twitter (not active), Pinterest, WordPress, and two email accounts. So this stat is fairly accurate.
    • If you’re looking for a way to reach the largest audience possible, post on every platform (automate sharing to make this easier) but pay special attention to your followers. If someone comments, comment back. Like their comments. Respond to messages or share testimonials. This is the most powerful resource you have.

 

You have an idea and the facts to stand behind what platform you choose to pursue. If you haven’t read my blog post on creating quality content head back over to the blog page after this.
Cheers!

Marin

You tired of reading about engagement and you want your own REAL results? Let’s work together.

How To: Be Content With Content (Free Guide Included!)

Personal brands, business brands, start-ups…there’s a lot that goes into creating a business. You want to do something that you love and earn compensation that reflects the work you put in.

You’ve set up the bank account, you’ve followed legalities, you’ve branded your company and purchased the materials needed to get going.

Let’s tell people about it!

 

Oh, but it’s just sharing a few photos and updates with a touch of humerous mishaps, right?

Eh….not so much.

You want to tell people about what you’re doing but it’s important to tell the right people, on the right channels, the right way. And the field of communications was born…

 

You don’t get fitter by just buying the gym equipment you have to use it!

You don’t get instantly prosperous by doing a one-time marketing session or class. You don’t get traffic or customers by just posting about it once and carrying on, hoping everyone will remember you’re selling ____ . Communication is a multi-platform, full-time job.

So you have the social media accounts but now what?

 

If you can, pick up some help. If you’re maximizing your resources, you should be BUSY and you’ll need to focus on doing the part of the business that you love. This can be difficult for many business owners because it’s usually something with your hands or that requires all of your attention.

Once you’re done working, you want to spend your time doing…well…what YOU want to do.

One of your goals in starting your own business was being in charge of your schedule.

So why are you letting it run you over?

 

I’ve seen waayyyy too many people fall just short of taking advantage of their communications strategy. Their competition, who are focusing on their communication and content strategy ALWAYS COME OUT ON TOP.

 

Creating content that converts…not just gets Likes

 

Will you let me help you?

Whether you want to be a top dog or you just want to play the game, I want to help you reach your goals. I created this content guide I’m about to share and had it in my marketplace ready to sell but knew the same people who weren’t paying for content strategy before wouldn’t now. So I made it an added bonus.

Is it worth something? Absolutely. The hours I spent on this could have been spent elsewhere.

But I believe this is valuable enough for you that it will just take putting in to action to see results. If you feel the urge to reciprocate, leaving a review, sending a referral or inquiring about working together would be fantastic. I am here to help whoever I can, whenever I can.

 

I would love to hear suggestions on what else you want to see and learn about. Please leave them in the comments below and don’t forget to share this on your social media pages!

 

Without further ado…

Here is your guide How To: Be Content with Content. Click the link to download!

(It is a downloadable document and will also be available on my website Products page here.)

 

Cheers!

Marin

Have a success story or want to leave a review? Sweet, thanks! You can do that here.

1) A false belief or 2) A BS excuse

*Feel free to share*

I went to our local farmer’s market this weekend and while we walked around purchasing random products and speaking to the owners, I noticed how they presented themselves and their tables.

One lady was head down, sitting, playing on her phone.📲 Another was standing up, energetically talking to every customer approaching the table and explaining how and why her treats were different, with a creative, cute, unique setup. 🙋🏼‍♀️

I went online to reach out to everyone and connect them with Local Collaborative. The woman sitting down had over 35k followers on Instagram (?!) and the one standing up engaging had only 300 followers. 🙇🏼‍♀️

Are you the one with 300 (or less) followers, feeling like you’re trying everything but it’s just not working and questioning if you should even do this for a living? 🤦🏼‍♀️

Or are you the 35k who think you’ve made it and have maybe taken a backseat. Maybe you don’t know the next step. You might want to sell, start something new, collaborate or expand but just don’t have the time to manage it all.

There’s a secret.

It’s absolutely priceless when you know how to communicate your story. Don’t let the fear of “not having a story” or “not being a good writer” keep you from achieving a great impact. I’ll let you choose what to call that: 1) A false belief or 2) A BS excuse. 💁🏼‍♀️

You can be both creative and strategic. Business can be fun. 💸🎉 Let this be a wake up call and take action ➡️RIGHT NOW.⬅️ If you’re a business owner or know an entrepreneur, please don’t hesitate to share.

Let’s find a solution to whatever problem you’re facing right now. Click here.

 

Cheers!

Marin

Argue like you’re right. Listen like you’re wrong.

“Argue like you’re right. Listen like you’re wrong.”

Made you stop, didn’t it?

YES. It’s powerful.

 

I heard this while I was listening to the “Originals” by Adam Grant (mentioned in my latest book club post) and I’ve been thinking of the way he phrased this ever since.

When you’re speaking to a child or trying to explain something you repeat yourself probably 12,804 times…at least.

If you keep doing the same thing, you get the same results.

If you keep saying the same thing, you keep repeating the same message.

If you keep talking then you don’t learn anything knew; you’re only repeating what you already know.

 

So how do you make sure a lesson sinks in? What’s more powerful:

“Don’t touch the stove.” OR “Don’t touch the stove because it will burn you and you’ll get hurt.”

I think Grant’s point in describing “Argue like you’re right. Listen like you’re wrong.” was to help clients understand the difference between what is ‘worth’ fighting for and when you’re talking, what to say.

 

 

Argue Like You’re Right

Maybe argue isn’t the best choice of words here. What if it was replaced with  Stand Up, Defend, Speak or Reason?

I don’t want to assume that because I was a female or a novice employee or young were any of the reasons that I was brushed aside when it came time to share my opinion but they’ve played factors. I have shared ideas or played devil’s advocate with my concerns only to be forgotten and dismissed…until it was time to use an idea or make a profit then the credit was transferred in the blink of an eye.

I was raised in a household where the loudest voice or biggest action ended the fight so guess how quickly and often things escalated?

What have I learned from all of this?

First, I had to find a better way to communicate. I had to list out and be prepared with my thoughts. I had to check my reasoning and decide between ‘tattling or telling’ you decipher as a child. I had to stand firm and stop interruptions when they attempted to cut me short. Then I had to…

 

 

Listen Like You’re Wrong

Ego meet Ego Check. Tongue tied, lips shut, eyes and ears open wide. Be accepting and take notes if you can. Before reacting as quickly as possible, say you’re unsure. Listen with the confidence that you presented your thoughts as best as possible but be humble enough to listen for points of view that you may have missed.

When you stand up firmly, not aggressively, for what you’re trying to communicate, people are much more likely to listen and agree with you. (If not agree, at least understand where you’re coming from.)

There is always room to mutually value the opinions of yourself and those you’re working with. What you have to say, what you think and what you are doing are valuable and you deserve to be heard.  Don’t be shot down or apologize every time someone disagrees or tries to silence you. Tell them to hold on a second and argue like you’re right….then listen like you’re wrong.

 

Cheers!

Marin

PS: Do you want to communicate your business or personal brand more effectively? Reach out.