Get More Social Media Engagement

In college, I majored in Journalism and Mass Communications. I was guided into a Public Relations degree, interned with an award-winning advertising agency and later played the role of a Marketing Manager. When it comes to mass communications and digital marketing, it’s not just the Millennials who are using social media for their benefit…all businesses should be maximizing their efforts. Every day I see people failing in this 

Social media provides a 24/7 connection at no cost to provide stories to establish connections and persuasion to sell and purchase products. While reading my latest JMC Update publication I came across some helpful, and very useful, social media statistics. The full magazine is available here but let’s look at the page I mentioned. I am going to walk you through the stats you can decide which platforms work best for your goals.

Why is this important?

  • 6 out of every 10 people in the U.S. will use social networks this year and the average person spends more than 5 years of their life on social media.
  • Businesses are hiring pros to focus on potential outreach and increase their revenues via free or low-paid services.

jmc update

  • 93 percent of Pinterest users use the platform to make purchases or plan future purchases.
    • Pinterest is best for those selling a physical or visual product. This is a great place to share your finished interior design photos, pretty cupcakes or recipes, decorated dorm room, candles and much more. If you’re an engagement, wedding, newborn or other special occasion photographer you have a huge potential to watermark and upload your photos for sharing.
    • The biggest key in any of these products is linking back to your website! If they are actively engaged and like what you’re doing but you don’t guide them back to help serve them, shame on you turning customers away. You can easily automate this through your website and a software like IFTTT. By connecting all of my initial automations, I can now see each blog with an image included shared on my board. People are saving them and reaching out for business.
    • Include plenty of keywords so you show up in searches. If you need any help with these, please let me help you!

  • 200 million people use Instagram stories per month. Plus, top brands post 4.9 times per week on Instagram.
    • I personally prefer using IG stories to Snapchat stories. You can also go live and interact to your audience, save to your highlights and directly poll your viewers.
    • If top brands are encouraged to post 1.5 times/day or about 4.9 times/week that doesn’t sound like it adds up too much, huh? I suggest researching your top demographic, scheduling or posting at the times they’re most likely active online to make the most of your engagement. By staggering times and days to test your results you will see what your audience is wanting and when.
    • Start by posting once daily in your theme and a pattern that will appear cohesive and beautiful to viewers.
    • Even if you’re a personal brand, switch to a business profile. You will see your stats live and have the potential to grow where you want to.

IG STORIES TRICK: There are a few requirements to use the See More swipe-up feature including having an IG Business account and at least 10k followers. If you have neither there are a few loopholes. Reach out if you want to learn the workaround.

  • 100 million hours of video content is watched on Facebook daily. 79 percent of American internet users are on Facebook.
    • You know how the videos on your timeline will start up without you pressing play? A majority of the time you will continue to watch the video and automatically be transferred to one similar. By going LIVE on Facebook you have the chance to engage with your audience. The best way to do this is to notify them the day before or day of so they know what to look forward to. If you have something to share immediately, the best way to be authentic is to…be authentic! Go live, don’t worry about correct grammar or the best lighting. Be as clear in your messaging and this video will live on in your network’s timeline.
    • Creating visual content that encourages people to share or prompts them to take action will expose you to new audiences. With 79 percent of users on Facebook, it’s a pillar that can (and should) be included in every social media campaign effort.
  • 67 percent of Americans report getting their news from social media.
    • No wonder this last election stirred up so much controversy. Using Facebook, Google searches or other online platforms as a news source is commonplace. If you can create news, write an article or share/create something newsworthy then you’re well on your way to fitting this niche and making yourself relevant.
    • Did you know NEWS stands for notable events weather and sports? Make stories newsworthy by including pieces after your hook and before your CTA that include recent events or happenings especially.

  • U.S. social network ad spending is expected to hit $26,007,137,644.75 in 2018.
    • The best form of advertising is word of mouth and referrals. This cuts the corner of having to achieve a know, like and trust factor with potential clients. People are well-aware of ad spending and targeted marketing when faced with certain topics or searches. To avoid being blocked, create your own posts. Look at what works well and replicate or boost for a few dollars. I wouldn’t boost a post that didn’t include a CTA asking to purchase a product or service.
    • You looking for someone to help with your ad targeting? I’ve got a girl. Let me know if you want to connect with her.

  • Posts with emoticons receive 33 percent more engagement than those without.
    • Emoticons, or emojis, offer a visual and creative way to express your message to followers. It’s the best way to reach a casual, informative, playful or expressive message. For example, Domino’s Pizza tweeted pizza emojis in the shape of a larger pizza emoji and used this to help their campaign Domino’s Pizza Anywhere.
    • Use GIFs, emojis or other fun communication to engage your audience.
  • The average internet user has 7.6 different social media accounts.
    • Sounds like a lot right? If you include your email or digital accounts and how connected you more than likely are this will add up quickly. I personally have Facebook, Instagram, YouTube, Twitter (not active), Pinterest, WordPress, and two email accounts. So this stat is fairly accurate.
    • If you’re looking for a way to reach the largest audience possible, post on every platform (automate sharing to make this easier) but pay special attention to your followers. If someone comments, comment back. Like their comments. Respond to messages or share testimonials. This is the most powerful resource you have.

 

You have an idea and the facts to stand behind what platform you choose to pursue. If you haven’t read my blog post on creating quality content head back over to the blog page after this.
Cheers!

Marin

You tired of reading about engagement and you want your own REAL results? Let’s work together.

How To: Be Content With Content (Free Guide Included!)

Personal brands, business brands, start-ups…there’s a lot that goes into creating a business. You want to do something that you love and earn compensation that reflects the work you put in.

You’ve set up the bank account, you’ve followed legalities, you’ve branded your company and purchased the materials needed to get going.

Let’s tell people about it!

 

Oh, but it’s just sharing a few photos and updates with a touch of humerous mishaps, right?

Eh….not so much.

You want to tell people about what you’re doing but it’s important to tell the right people, on the right channels, the right way. And the field of communications was born…

 

You don’t get fitter by just buying the gym equipment you have to use it!

You don’t get instantly prosperous by doing a one-time marketing session or class. You don’t get traffic or customers by just posting about it once and carrying on, hoping everyone will remember you’re selling ____ . Communication is a multi-platform, full-time job.

So you have the social media accounts but now what?

 

If you can, pick up some help. If you’re maximizing your resources, you should be BUSY and you’ll need to focus on doing the part of the business that you love. This can be difficult for many business owners because it’s usually something with your hands or that requires all of your attention.

Once you’re done working, you want to spend your time doing…well…what YOU want to do.

One of your goals in starting your own business was being in charge of your schedule.

So why are you letting it run you over?

 

I’ve seen waayyyy too many people fall just short of taking advantage of their communications strategy. Their competition, who are focusing on their communication and content strategy ALWAYS COME OUT ON TOP.

 

Creating content that converts…not just gets Likes

 

Will you let me help you?

Whether you want to be a top dog or you just want to play the game, I want to help you reach your goals. I created this content guide I’m about to share and had it in my marketplace ready to sell but knew the same people who weren’t paying for content strategy before wouldn’t now. So I made it an added bonus.

Is it worth something? Absolutely. The hours I spent on this could have been spent elsewhere.

But I believe this is valuable enough for you that it will just take putting in to action to see results. If you feel the urge to reciprocate, leaving a review, sending a referral or inquiring about working together would be fantastic. I am here to help whoever I can, whenever I can.

 

I would love to hear suggestions on what else you want to see and learn about. Please leave them in the comments below and don’t forget to share this on your social media pages!

 

Without further ado…

Here is your guide How To: Be Content with Content. Click the link to download!

(It is a downloadable document and will also be available on my website Products page here.)

 

Cheers!

Marin

Have a success story or want to leave a review? Sweet, thanks! You can do that here.

1) A false belief or 2) A BS excuse

*Feel free to share*

I went to our local farmer’s market this weekend and while we walked around purchasing random products and speaking to the owners, I noticed how they presented themselves and their tables.

One lady was head down, sitting, playing on her phone.📲 Another was standing up, energetically talking to every customer approaching the table and explaining how and why her treats were different, with a creative, cute, unique setup. 🙋🏼‍♀️

I went online to reach out to everyone and connect them with Local Collaborative. The woman sitting down had over 35k followers on Instagram (?!) and the one standing up engaging had only 300 followers. 🙇🏼‍♀️

Are you the one with 300 (or less) followers, feeling like you’re trying everything but it’s just not working and questioning if you should even do this for a living? 🤦🏼‍♀️

Or are you the 35k who think you’ve made it and have maybe taken a backseat. Maybe you don’t know the next step. You might want to sell, start something new, collaborate or expand but just don’t have the time to manage it all.

There’s a secret.

It’s absolutely priceless when you know how to communicate your story. Don’t let the fear of “not having a story” or “not being a good writer” keep you from achieving a great impact. I’ll let you choose what to call that: 1) A false belief or 2) A BS excuse. 💁🏼‍♀️

You can be both creative and strategic. Business can be fun. 💸🎉 Let this be a wake up call and take action ➡️RIGHT NOW.⬅️ If you’re a business owner or know an entrepreneur, please don’t hesitate to share.

Let’s find a solution to whatever problem you’re facing right now. Click here.

 

Cheers!

Marin

Argue like you’re right. Listen like you’re wrong.

“Argue like you’re right. Listen like you’re wrong.”

Made you stop, didn’t it?

YES. It’s powerful.

 

I heard this while I was listening to the “Originals” by Adam Grant (mentioned in my latest book club post) and I’ve been thinking of the way he phrased this ever since.

When you’re speaking to a child or trying to explain something you repeat yourself probably 12,804 times…at least.

If you keep doing the same thing, you get the same results.

If you keep saying the same thing, you keep repeating the same message.

If you keep talking then you don’t learn anything knew; you’re only repeating what you already know.

 

So how do you make sure a lesson sinks in? What’s more powerful:

“Don’t touch the stove.” OR “Don’t touch the stove because it will burn you and you’ll get hurt.”

I think Grant’s point in describing “Argue like you’re right. Listen like you’re wrong.” was to help clients understand the difference between what is ‘worth’ fighting for and when you’re talking, what to say.

 

 

Argue Like You’re Right

Maybe argue isn’t the best choice of words here. What if it was replaced with  Stand Up, Defend, Speak or Reason?

I don’t want to assume that because I was a female or a novice employee or young were any of the reasons that I was brushed aside when it came time to share my opinion but they’ve played factors. I have shared ideas or played devil’s advocate with my concerns only to be forgotten and dismissed…until it was time to use an idea or make a profit then the credit was transferred in the blink of an eye.

I was raised in a household where the loudest voice or biggest action ended the fight so guess how quickly and often things escalated?

What have I learned from all of this?

First, I had to find a better way to communicate. I had to list out and be prepared with my thoughts. I had to check my reasoning and decide between ‘tattling or telling’ you decipher as a child. I had to stand firm and stop interruptions when they attempted to cut me short. Then I had to…

 

 

Listen Like You’re Wrong

Ego meet Ego Check. Tongue tied, lips shut, eyes and ears open wide. Be accepting and take notes if you can. Before reacting as quickly as possible, say you’re unsure. Listen with the confidence that you presented your thoughts as best as possible but be humble enough to listen for points of view that you may have missed.

When you stand up firmly, not aggressively, for what you’re trying to communicate, people are much more likely to listen and agree with you. (If not agree, at least understand where you’re coming from.)

There is always room to mutually value the opinions of yourself and those you’re working with. What you have to say, what you think and what you are doing are valuable and you deserve to be heard.  Don’t be shot down or apologize every time someone disagrees or tries to silence you. Tell them to hold on a second and argue like you’re right….then listen like you’re wrong.

 

Cheers!

Marin

PS: Do you want to communicate your business or personal brand more effectively? Reach out.

The Benefits of Collaborating

Why did I choose Local Collaborative?
In short, my vision for a marketing and branding firm is a business that provides the service you’d experience at a local small business with talented individuals I’ve met across the nation. I loved the word ‘collaborate’ because of it’s meaning.
col·lab·o·rate
kəˈlabəˌrāt/
verb
1. work jointly on an activity, especially to produce or create something.
“he collaborated with a distinguished painter on the designs”
synonyms: co-operate, join forces, team up, band together, work together, participate, combine, ally; More

pool resources, put —— heads together
     “they collaborated on the project”
I’ve had several unique opportunities and experiences to apply to my work and have been encouraged for my creative ideas, innovative promotion strategy and eye for design.
I’m inspired by the thought of bringing you a collaborative marketing approach from your most enthusiastic local entrepreneurs. People I have worked with and trust from multiple industries.
Together, we’ve been collaborating with companies of all types and sizes to achieve what we weren’t capable of doing on our own.
Shameless Plug: If you were wanting to take advantage of my FREE consultation and 75% Discount on your Branding + Positioning Strategy, you have until May 31st! Stop waiting to see what your potential is.
Collaboration occurs when two or more people or organizations work together to realize or achieve a goal. Collaboration is very similar to cooperation. What are the benefits of collaborating on your work? Well to name a few…
1) Sharing is caring. You’re not only cross-pollinating audiences and referral networks but you’re also sharing resources. This speeds up your efficiency and maximizes your budget.
2) The Bigger The Why. Just like you have the choice of pairing up with someone for your marketing and branding strategy, you also have the opportunity to find someone who aligns with your purpose and values. Your point of contact should be asking in-depth questions, show curiosity for learning more about your field and be as invested in your future success as you are. AND VICE VERSA.
3) It’s Complimentary. You’re probably familiar with collaborations between celebrities and popular brands on social media. You can do something similar with public figures or other companies that are similar or complimentary to yours. This is a strong marketing tactic because Word-of-Mouth is your greatest form of advertising. People trust other people they know, like and trust. These partnerships strengthen credibility, influence, retention and value.
Sound like something you’re interested in? Let’s figure out how we can collaborate on something awesome.
I’m excited for what’s to come and I appreciate you being here. Let’s go have some fun!

 

 

Cheers!

Marin

PS: Would you or someone you know like to join my team? Reach out, I’d love to talk!

Which Came First: The Content or The Branding?

It’s difficult to decide what to do first when debuting your company: A logo to put on your page or content to start generating an audience?

It’s like asking ‘Which came first, the chicken or the egg?’

Companies question what they need before going public or they don’t think they can put out content until they have everything established in a specific order.

Remember that your content decides your design. If you do not have an identity or profile for your company then you have no way of creating an image or logo that portrays your brand. The most important part of your business is what you are doing and why you are doing it.

What does your company offer?

Why are you doing what you are doing?

Who are you doing it for?

Once you lay out these answers you can work with a marketing professional to create a branding strategy that attracts your target audience. A discovery session and S.W.O.T analysis are a first step to figuring out what your strategy should look like. If you’re looking for someone who can base your brand around research-based information, please reach out.

If you want a modern, professional audience then there are colors, fonts and images that attract them. If you’re a creative brand or offer children’s products there are certain colors, fonts and images you can use for your logo and branding. Is your product or service for males or females? Is your product industrial or organic?

 

Once you look at your own company and your audience part of your discovery is looking at what others in your industry are doing. How can you set yourself apart? What’s a common theme across the board that helps to keep you relevant? This can be a great benchmarking tool for your business if you are in a rut.

 

You can test out different logos and visual designs in online prototypes to see how each performs before printing or putting it online. Content can start going out and once you publish your work you will be able to use reporting tools and built in business tracking systems to see when and where you grow the most as well as what performs the best.

 

Cheers!

Marin

PS: Only two weeks left for your own Branding+Positioning Strategy! Schedule a Discovery Session with me to establish your brand right now.

A Lot-a-Bit or A Little-Bit

“Do what you love in the service of people who love what you do._

My aunt won a contest the other day by sharing her quick-and-easy business advice “Stay in your lane and pay others to do what you don’t want to know or deal with.”

 

It’s like when you’re driving in traffic (Hey, Seattle) and turning down the radio so you can focus on the streets and directions. It sounds funny because turning down what we are hearing helps us with what we are seeing. It’s the loss of one sense that heightens another. There are several reports on why we do this but it boils down to the need to cut through the distractions and focus on road ahead.

 

Your entire life you are asked ‘What do you want to be/do/study?’ If you were my little cousin you would have answered a firefighting dog, a license plate or a duck washer all by age seven. Her answer at age eight should be just as entertaining.

Throughout high school and early college I was interested in the medical field. I started out as a Biology/Pre-Med student with the aspiration to go into dermatology. By sophomore year I wanted to pursue nutrition or dietetics. By the end of sophomore year, I realized I was interested in learning a variety of topics (noisy distractions) but the reality of doing one thing for a career just didn’t appeal to me. My friends were the ones to suggest Public Relations and Communications because of my personality and strengths and it was the balance I needed. I could focus and enhance what I was good at instead of beating myself up over what I just wasn’t loving.

Let me say here: I believe you should have a working knowledge or basic understanding of everything. You should always be learning, questioning, leading and exploring.

It took cutting through the distractions of so many options to focus on my road ahead. PR landed me an internship with Ad Age’s Small Agency of the Year, Bailey Lauerman. I was introduced to an office where everyone collaborated on projects based on their strengths and were paired up for the best client outcome. I had access to the most creative copywriters, web designers, creative art directors and mentors.

We were all able to meet up, delegate tasks and then focus on what we were good at.

Instead of me taking 4 hours to learn how to master Photoshop and come out with a meh-designed piece, my co-worker had multiple, beautiful examples ready to go and we worked together on adjusting them to reach the ‘vision’. I was able to take my saved time and put it toward other killer work so we all won.

(Sidenote: This was my favorite job experience EVER if you can’t tell. If you get the chance, go work for them!)

Another Example: To me, taxes are the epitome of necessary-but-annoying adulting responsibility. Last year my husband and I went through a professional to file for us as an introduction to W2+1099=Filing Jointly world. We thought this would establish a great template for us to just do it ourselves next time.

Next time came around and after a weekend hermited inside, going through papers, files, missed deductions and faulty communication that can only lead to not-nice arguments with your spouse plus several digits more of a payout….we agreed to invest in our sanity and have a pro handle taxes from here on out.

 

For the tax guy, this stuff comes naturally. He gets it. To my aunt, she wants to focus on her work and it’s worth her time and money to pay others to take care of business. The working couple with five kids prefer to spend their time outside of work with their family so hiring house cleaners and yard work just makes sense.

 

Welcome to working in your Zone of Genius, a concept that came to life when Gay Hendricks published ‘The Big Leap.‘ I first heard about this from an interview with Sara Davison and Boss Babe Academy (Listen to the Masterclass here.)

If you’ve gotten this far you’re obviously a good reader (CONGRATS!) so I won’t repeat everything but there are Four Zones in which we can operate: Incompetence, Competence, Excellence and Genius.

 

As entrepreneurs you wear many different hats so this can be easy to scoff at. Those scoffing will soon fail as they worked: by themselves. Those that are most successful in their work realize what and when to pass some tasks off. No one ever got to where they are alone. 

You’ve heard “You can know a lot about a little or a little about a lot.”

People also say it isn’t WHAT you know, it’s WHO you know.

I see it as this. It’s not a matter of “I’m not capable of doing this” but “My energy is best spent here and I’m capable of noticing that.”

It’s not “How many things can I know?” but “WHO do I know that can do this for me and do it well?” People can only get by on surface-level knowledge of knowing a little about a lot for so long. I feel I’m most succesful when I have a network of people who know a lot about a little. Imagine how productive you’d be if everyone could work in their zones.

 

It might be intimidating to label your Zone of Genius or scary to outsource but when you realize you are investing in services to give you back your time, what you end up gaining is far more valuable.

I want to know: What have you realized is better to outsource or take care of yourself?

 

Cheers!

Marin

PS: Know someone who would like to focus on their craft and let us cut through the distractions of their marketing? Now through May 31, we are offering FREE Discovery Sessions and discounted Branding +Positioning Strategies. Let’s work together.

What’s she doing now…

Hey, I’m Marin! I’m named after a county in California but I was born and raised in a small Kansas town. As in we still don’t have stoplights and I went to school in a cornfield, y’all. I earned a Bachelor of Science in Journalism & Mass Communications from the greatest school on Earth (Kansas State University) where I met my husband.

His career as an Army officer takes us across the country and we’re currently living just south of Seattle. We have a love for adventuring new places, hiking the most beautiful trails and searching for a new favorite beer all while loving on our Iranian rescue pup, Argo. Check these good lookin’ guys out below.

There are several challenges as a Military Wife but finding and maintaining a career is toward the top of the list. After some jobs left me feeling unfulfilled, underutilized, under-paid, and held back, I finally felt it’s time to fearlessly pursue a creative, fulfilling career. Isn’t that what we’re all looking for?

I am forever grateful that I’ve been consistently working my entire life. The variety of jobs I’ve held have taught me lessons to keep me humbled and well-rounded, allowing me to better serve my future clients and career. I’ve had several unique opportunities and experiences to apply to my work and have been encouraged for my creative ideas, innovative promotion strategy and eye for design. Paired with those skills, I have implemented public relations, advertising, marketing, communications, customer service and sales to provide a fresh eye and challenging approach to business.

I’m inspired by the thought of bringing you a collaborative marketing approach from your most enthusiastic local entrepreneurs. People I have worked with and trust from multiple industries. I believe in authenticity, I value transparency, I accept feedback and I expect a growth mindset from those I partner with. I strongly believe you can have fun while being professional. I believe you can be modern and rustic at the same time. I believe sandwiches should be hot, drinks should be cold and notes should be handwritten. I believe you should stand firm in your beliefs with an open mind.

I’m excited for what’s to come and I appreciate you being here. Let’s go have some fun!

 

Good company in a journey makes the way seem shorter. — Izaak Walton