All You Need Is Less

I’ve slowly been renovating my website. This usually starts with revamping the copy and then moving more in depth as I get into it.

While updating the main page, I came across a phrase I fell in love with.

All You Need Is Less.

When first starting this branding and marketing agency I knew I wanted to focus on a local business feel, a collaborative effort, starting from simple roots and providing endless potential. Like my tagline in the cover video here.

 

While working with small business owners I have noticed they are all seeking to start from the basics (usually designing a logo, putting out convertable content on a regular basis and/or building a website.)

I also see quite a few mental obstacles several entrepreneurs aren’t ready to face. Maybe they’re scared the products are too expensive (Spoiler Alert: Local Collaborative is more affordable than a majority of your subscription services!) or there’s a fear of commitment to sharing log-in info or having someone else’s vision navigate what you’ve put blood, sweat and tears into building.

So they attempt to go at it themselves. Because it seems simple enough, right?

Then what happens…

Things happen. Life happens. Business occupies all of your time and social media is the last thing you should be focusing on (NO, NO, NO!! Please share everything about your business online! People LOVE BTS of who and what they’re buying!)

complaining

Similar to when I am on a run, I continually repeat You Can Slow Down But You CANNOT Stop. Would it be great to post 3-5x a week for your audience? Yes, that’s why you bring in help to make that happen. Is it more necessary to put out one post a week to let them know your doors are still open?

Absolutely. 

-You can slow down but you can’t stop.-

 

Your track record, so far, of making it through bad days is 100%. You have so far overcome or learned from every problem or issue that’s arose. Remember how many times you’ve been in that position and had that feeling? You’ve done it before. You can do it again. You can slow down but you cannot stop getting in front of your audience, serving them with massive value and putting yourself out there like all of your competitors are.

Make a goal RIGHT NOW to post at least once a week. Anything. A video, a photo, a client testimony or a helpful tip. If people aren’t seeing your posts or hearing from you then they don’t know you’re still in business and they will never refer or buy from you.

Check out our portfolio for the results and insane transformations businesses (like yours) experience with simple efforts.

 

Cheers!

Marin

Need a logo? Want a FREE review of your current marketing approach? Schedule a quick, FREE Discovery Session here. 

The Evolution of Employed vs. Employee

I’ve held many jobs over my lifetime.

I’ve always had an urge and a drive to be doing something productive and never turned down a job or opportunity to earn money.

I’ve babysat and nannied, I was a lifeguard, a waitress, a secretary, a warehouse worker, a food stand worker at Chiefs and Royals games, emcee, a housekeeper, organizer (dreamy!), an insurance salesman, a marketing manager and much more.

Most recent title: business owner. 

 

Maybe others saw I had an entrepreneurial spirit, a creative drive paired with a constant work ethic or maybe it came as a complete surprise. It was for me.

Over my years of working, before and after college, there was not much consistency. I knew everything was temporary until I graduated and received a ‘big kid job.’ I was highly disappointed by options available for military spouses and even more disappointed in my employers and their business structure.

After two years of working for more, more, more, I decided it was time to take my passion for strategic creativity and develop a business I, and others like me, could benefit from.

I was excited!

I was nervous to say I was a founder.

I was encouraged to move forward anyway.

 

Although I am still waiting for that big salary to reflect the time and effort put in (someday) this is exactly what I am meant to be doing. I’ve loved keeping myself employed on my terms instead of following mundane tasks that lead to no tangible results. I have never once cringed from unethical behavior or business practices. That in itself is a success to me.

Check out this excerpt from Simon Sinek’s book Start with Why: How Great Leaders Inspire Everyone to Take Action:

9.17,2018 039

I’m a firm believer that making money is better than sitting idle waiting for the next big opportunity to fall in your lap. Part of this means you say YES to doing a job and learn how to do it after that. Even the most experienced bartender had a first shift at one time in their life. The best plumber knows what to look for because he’s worked day in and day out in his field.

You have to start somewhere.

I have never been nervous to say I wasn’t sure how to do something but I was willing to learn and ask questions. I was motivated to work a little longer, a little harder or a little more than my peers in order to get the job done.

And it always paid off.

Just like working out you might not always be thrilled to go in to work or motivated to do something but your discipline will keep you showing up day in and day out until you get to do what you want to do instead of what you have to do.

 

Maybe you find yourself ready to take a step toward a promotion? Toward leadership? Toward another job or starting your own business? Hopefully you’re already a leader, boss or employer and are seeking a way to treat your team better.

This is The Evolution Of The Employee I’ve come across online and I not only love that it resembles what’s happened for me personally but also what’s happening in the work culture.

evolution of employee- from linked in

When you find the release from poor management or micromanagement you find what you learned about leaving for college. A newfound freedom. A relief. Maybe a freak out when it comes time to memorize your SSN. I get it.

But you figure it out because maybe mom won’t answer her phone in time. So you have to figure out who to call and what office to visit. Maybe they’re not there to hand you gas money, entertainment money or tuition. So you’ve got to figure out how to earn money and budget your necessities vs your vanities.

“She stood in the storm and when the wind did not blow her away, she adjusted her sails.” – Elizabeth Edwards

 

So I encourage you to start today. Start right now. Go do something that will get you one small, tiny step closer to where you want to be. Even with your full-time job, your busy home life or your lack of resources (time or money) just go do something.

Start writing blogs, start taking photos, go to the gym once a week, then twice then three times.

Start reading books, listening to podcasts and watching documentaries. Start researching, learning, investing and attending.

Show up. Put the work in.

It was always work out in your favor.

If you’re looking for a place to start, ask me how I can help you. 

Cheers!

Marin

My Favorite Takeaways from Rachel Hollis

After reading the extremely hyped-up book Girl, Wash Your Face and a recent feature in Success magazine, it’s easy to tell why everyone fan-girls over Rachel Hollis. With her new book, Girl, Stop Apologizing out now I wanted to come back to some of my favorite takeaways.

Whether you’ve read them or not, here are some great pick-me-ups for you today and to share with your friends!

 

Looking for ways to set goals? Download our FREE Goals Sheet! 

 

Rachel Hollis Girl, Wash Your Face Chapter 3

“In order to be loved I felt like I needed to produce or achieve something as a kid. I’m always reminded of something bigger I could be doing. Prove my worth in career and personal life.”

I FELT this. I grew up always playing sports, competing in 4-H, putting myself out there and getting used to some kind of activity that had an outcome of an award to be won. Now in the ‘real world’ there aren’t always awards to be won, titles to be earned or end goal in mind. You’re either satisfied or unsatisfied with what you’ve done.


Rachel Hollis Girl, Wash Your Face Chapter 4

“Imagine what you would have missed if you had just showed up for yourself.”

Accountability comes from love. Judgement comes from hate, jealousy, etc.
The Number One thing women crave is friends.There’s that need for connection, belonging and networking. Yet we struggle with how to make friends, keep friends and/or find friends.
Going off that, a different quote I saw online said:

“If you look for outside validation to feed you, you will always be hungry.”

You’re not the only one who feels guilt, regret or the only person who has gone through something. Every day you’re setting expectations for yourself.

 

Someone else’s opinion of you is none of your business.

This includes the bad reviews. The gossip. The comments. Never hold other’s opinions over your own. Comparing those opinions of someone 100% not invested in you and your company to creating something from your heart and something you hope finds recognition.

If you’re doing this as a gift. you can’t make others like it. I have a majority of friends and family who don’t read, interact or like my stuff. That can’t make me stop working.

A mean review can’t make you a bad writer, restaurant owner or wood builder. You have to care more about what you’re putting out there than how it will be received.


 

Being Told No. “No is only an answer if you accept it.”

I had big dreams and plans. I thought I would work in top-notch advertising agencies or marketing firms with awesome clients and work my way up.

What was my reality? I was crying with what felt like a sense of relief paired with feeling like a failure. I had six months of zero income and was questioned about things I felt guilty on doing for myself. After 12 months of being ‘in business’ people are still saying comments about how I’m getting this off the ground and if I want a job they can help out.

It’s not always about talent, skill, money or connections.

“My dreams are not something for someone else to manage. No means slow down.”

– Rachel Hollis

Even if slowing down means you need to change course to reach your destination, even though I don’t know what that is, that’s okay. It’s not happening TO you; it’s FOR you.

You need to decide to stop giving up.

Decide to stop believing the excuses you’re making.

If Rachel had been told her book would never sell, she never would have been a best-selling author. Just because someone is listed as a ‘professional’ in their field doesn’t mean their words are life or death. Nothing that lasts comes quickly. No legacy is based on any one moment.


 

The things you think are difficult are someone else’s dream. The chaos you want is something others are wishing for. Babysitting, kids, move, changing, scary, hard, overwhelming. You name it. Find something to rejuvenate you and your love for what your life is.


 

At the end of Girl, Wash Your Face they have a Q&A section that I particularly loved.

When you look at your goals and where you want to be in the next 5-10 years, ask yourself ‘Who am I? Where am I? Where do I want to go?’

Is your current schedule reflecting that?

I always get asked how I’m able to work from home but this is what I want to do. For my job environment, for our schedule, for our future.

My health and fitness, get that same attention every morning because that’s important in my goals.

I want my own money and career and success so I make sure I put in a certain of hours for my clients and for my own brand.

I based hourly off of what I want income to be and my annual income goal shows me how many clients I need to bring in through brands and services. This is how I keep myself accountable.

It’s easy for me to get s*** done when I am extremely clear on what I am doing. I want to be a great wife, a great friend and a great mom and boss in the future so when I work hard during the day I know I can close the office door feeling accomplished. When that happens, I can 100% enjoy cooking, playing with my dog, spending time with my husband and enjoying things I love doing with people I love doing them with.

 

I hope a few of these rambling thoughts and spin-offs are something you’re able to look for in your everyday life. I hope you wash your face, stop apologizing and put your own passions above other’s opinions of you.

And I wish you luck!

 

Cheers!

Marin

Looking for ways to set goals? Download our FREE Goals Sheet! 

Skagit Valley Tulip Festival

Every April in Washington state there’s a liiitttllllee thing called the Skagit Valley Tulip Festival. Even if you haven’t heard of it, I am sure you’ve seen the photos. We went April 22, 2018. 

Before going, I was curious about where the festival was, how much it cost, what there was to do and I had a few other questions.

First, you need to know this is an area full of tulip farms near a town where they host the actual ‘Tulip Town festival’. Because of the draw of the attraction there will be a lot of traffic so plan for extra drive time. We parked in the back lot near a bank and walked into the main street of the town for their festival which was more like a street of live music and vendors.

We stopped in for a beer and lunch at a local pub after checking out the tents and tried to decide which tulip farm we wanted to visit. There are several to go to and, from what I was seeing, for free. As you drive out there are loads of signs to turn into different fields but we only visited one. I was extremely pleased with the the one near Swinomish Village.

 

You’ll have to remember it is an actual working farm so it’s very muddy. I know you’ll want to wear a cute outfit but incorporate boots you don’t mind getting muddy into that outfit!

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It’s hard to understand just how gorgeous it is in person vs. photography. The fields are separated by colors, solid vs. mixed pattern flowers and toward the back were daffodils and other types of flowers.

 

For a majority of you, this will be several hours of a drive. Before you go you can check out the weather in the area, the bloom times, and other news updates. It’s worth taking your kids and friends up for a day trip! Note that pets are not allowed and walking in the fields is not allowed. More information begins here. If you’re looking to stay up there for a weekend there are several things to do in the area and the surrounding areas. One of which is Anacortes.

Cheers!
Marin

Are you looking for someone to create social media content for your company? Write your monthly newsletters? Create a logo? Great news. Local Collaborative does all that and more. Reach out here. 

Your Complete Weekend Guide To Charleston, SC

This trip was November 9-11, 2018 for our third anniversary.

I shared the highlight on my Instagram. 

WOW. Did I love this beautiful southern city.

I cannot wait for my next visit to Charleston and I can’t wait for you to go, too!

Only a few hours away from where we live in North Carolina, Charleston is a port-city founded in 1670 and defined by it’s antebellum charm. Filled with historic cobblestone streets, horse-drawn carriages and pastel rows of multi-story houses, you can walk, eat and drink your way through the districts.

 

Where to stay

The prices definitely reflect the attraction the city has for tourists. We opted for an Airbnb just across the bridge and Ubered back and forth instead of finding a hotel in downtown. Our most expensive trip back was $15 late on a Saturday night so not terrible. We enjoyed the house in a quiet neighborhood and it still cost less in total than getting a hotel.

 

what to do all weekend

We got into town on Friday afternoon and headed straight to the raved about restaurant, Toast! This was a chain restaurant and much more diner-like than I was expecting but still had great food and bottomless mimosas to attract the masses. We tried their TaTa special drink and the SC Hunger Street IPA. I ate the market eggs with biscuit and home fries. Drew got charbroiled chicken on kaiser roll. Both are great if you’re looking for lunch to tide you over before your night out!

We drove to downtown (which is SUPER slammed. I would definitely catch a ride or walk!) and walked the City Market; the first public market in Charleston. This historic market complex was four city blocks long which you can spot by the Market Hall. If you’re downtown you won’t miss it.

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You can easily wander around the streets seeing stunning Spanish moss hanging over the streets, shading the iconic homes and reading endless plaques about the historic landmarks. Since Charleston is home to the College of Charleston I was able to find the ADPi house in their traditional carriage house Greek row.

We Ubered back into the city that night and scored an upstairs table at the Husk bar. I would recommend making a reservation in advance so you can get in! The main restaurant (left in this photo) seemed much more formal but right next door is a restored two-story home built around the rafters, smoke stains and original framing.

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I had their Greenhouse Blonde and Dragon’s Punch which were great but not as fantastic as their fried chicken and burger. They bake bacon into the beef. It was SO good!!

It was a fairly short walk to the Craftsmen Kitchen and Tap House and I loved seeing how different the historic city came to life at night. I also had the LoFi Blueberry Wheat which tasted and smelled just like a blueberry muffin! This Tap House also had one of the largest beer and spirits selections I have ever seen.

Down the road is Papaw’s for a quick beer. They had southern style cuisine in an upscale, modern setting which was absolutely gorgeous if you’re looking for an upscale casual dinner out.

We also walked around and stopped in at Slightly North of Broadway (SNOB) Walked around until Meeting at Market for a River Rat and Low Tide Red. This was more of a hotel-style bar with views of the City Market if you’re looking for a late-night night cap.

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Saturday was our time to focus on the French Quarter and Battery districts.

The Battery promenade and Waterfront Park both overlook Charleston Harbor, while Fort Sumter, a federal stronghold where the first shots of the Civil War rang out, lies across the water.

If you can make breakfast reservations at Hominy Grill, I would! They have a walk-up window for a Beermosa or other drink and we had about a 20 minute wait for two people.

You’ve got to try the Nasty Charleston and She Crab Soup. I had seen them on all the menus and had to give it a try. Hominy is walking distance through the Historical and College Districts. Walk off breakfast looking at stunning houses on your way to Battery Park and Waterfront Park. This is a mandatory walk through while you’re in town!

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Battery Park is marked by the seawall and was used as the defensive coast-wall during the Civil War. It hosts a gorgeous park, lined with huge estates and is packed with the original historical locations.

Luckily there was an open house we chose to walk through as ‘potential buyers’ but I definitely wouldn’t have paid to live there! It was an old finishing school split into four homes so they were very small and dark but adorable.

 

Right next door were the infamous fountains at Waterfront Park.

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If you want to eat lunch like all of the celebrities, visit Poogan’s Porch! Having a reservation might as well be mandatory if it isn’t already and you can read all the signed menus while you wait. Poogan is also the home’s pup that passed away and is buried out front. A little endearing. A little scary. 

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You can probably guess that we were stuffed but we had a catfish sandwich (ehh) and fried chicken sandwich but their homemade biscuit appetizers were incredible. Even if you go here for a drink, you should. It’s a must visit and highly recommended in the area.

 

If you also couldn’t tell this is a great place to walk around for drinks. I went to my first Bubba Gump’s so we could finish watching the game over an icy beer. A few blocks over in the college-y area is another great place called Kudu for beer and coffee.

 

 

 

 

 

 

 

This place filled up quickly with all sorts of people and reminded us a lot of Seattle. Try their Pallet Island Brewing Cj Coquina Wheat and Drew had their Holy City Brewing Co. Leopold. While we sat inside with the craftsman decor, there is a cute outdoor seating area.


 

Freshen up for a ‘nice’ night out! By that I mean dress up and have some fun!

Parcel 32 had some of the best cocktails we’ve tried and will make even the most dedicated beer drinkers venture out. Order their Colonial Cocktail, Eliza from Antigua, Strange Brew and From the Brink….You can’t really go wrong.

A few doors down is the JonhKing Bar which will make you want a Bud Light with all of the bachelor parties hopping off the buses. It was definitely a cold walking night.

It’s a long walk or a well-worth-it drive to Burwell’s for Moscow Mules with their house-made ginger beer and Double IPAs. Our friends recommended this restaurant because they had their rehearsal dinner here and it WAS incredible!

We split their fries and oysters and Drew ordered their prime rib burger. All were PRISTINE. Our waitress, Cathy S., was also incredible and surprised us with s’mores dessert for our anniversary. This is something we usually would have never ordered but hands down will be the BEST s’mores you’ve ever had.

You can also have a great time at the Carolina Ale House on other side of town. They’ve got a great beer selection as you can probably guess from the name. I tried (and always look for now) Purple Haze and Son of a Peach.  Would not want to drive and or park in downtown especially from seeing all of the traffic and crowds.

save the best for last!

Sunday was Veterans Day and we left our Airbnb a few hours early so we could drive five minutes down the road to Early Bird Diner. Even being there before they opened we stood in a line about 20-30 people back for 10 am Sunday Brunch. Get there early or be ready to wait! It’s not a large place. In fact, you can check it out on Diners, Drive-Ins and Dives! You HAVE to get the chicken and waffles!

You’ll have your choice of plantation tours and because of time and pictures we chose the Middleton Plantation. During the plantation visit we saw them spinning hair off of a rabbit!

It was a 20 minute drive out to tour the grounds and the ticket price was worth it.

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The grounds were massive, stunning and full of historic trees that have seen the Native Americans, the Civil War and are protected.

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You felt as though you really were living and working on the plantation. We walked around self-guided and also checked out the ‘living history’ exhibits with actors.

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Traffic going home wasn’t terrible and we ended up being home in 1.5 hours. If you’re from the Fort Bragg area you’re in luck! I know I will be going back because there is so much to do in Charleston and nearby. If you want to plan a trip, send me a message 😉

Cheers!

Marin

 

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Book Club Review + Bonus Download! (February & March 2019)

Before we begin, look to the right. If that doesn’t say you’re following the blog make sure you put your email in and I’ll send you free downloads from here on out!

In 2017 I started a list of my goals and accountability tracking for the year. I reached and exceeded every goal.

Download Your Yearly Goal Sheet For FREE Here! 

If you’re looking for more book or podcast recommendations you can read my other book reviews from this year you can catch up here.

The goal of this section of the blog is to share a glimpse into what inspires, motivates and teaches me. Out of the books I read, I only bring up the ones I would suggest taking a look at…there are still a few that get left out; entirely based on my own opinions.

So where do I find all these books to read? Lots of places. I follow the Book of the Month Club on Instagram and I get weekly suggestions from my daily news source, theSkimm. You can sign up for free here using my referral code!

 

Read For Fun

pieces of herPieces of Her by Karin Slaughter

I had started this book a few months ago but didn’t finish it before it was due back. I was interested enough because it was a Karin Slaughter novel (and I love all of her work) to circle back. Reading anything Slaughter writes is like taking the twistiest, turniest, fastest roller coaster. Her typical family-based crime thriller filled with family secrets. A daughter believes her mother is one person but when she sees her talk down a crazed shooter in the mall they’re at, it turns out she was involved with a cult of insanely biased (and faithful) terrorists. This is packed with adrenaline and is another hit of Slaughter’s.

allweeverwanted All We Ever Wanted by Emily Giffin

A Nashville-based story revolving around characters from small-town middle-class to wealthy and privileged in Nashville’s elite. Then it all gets tipped on it’s head when a photo snapped at a drunken party surfaces involving their kids. This plays out a narrative on the double-sided repercussions between men and women. It was a gut wrenching story written well and read well from all the perspectives. It shows just how messy these situations can get. It’s something important for parents and kids to understand. 

 

The Swans of Fifth Avenue By Melanie Benjamin

If you enjoy getting lost in a book of alluring socialites in the 50s, here you go! In comes a man (real-life Truman Capote) to upturn their circle of ‘swans’ (including real-life Babe Paley) with scandal that will interfere with their glamorous lives for years. This is seeping with pretentious, snide drama that the author imagined into the lives of these fashionable icons. While they’re real people she imagined conversations and connected missing lines from her research and interest. I didn’t realize these were real people until the Author’s Note at the end. If you’re a fan of these people you will enjoy this.

THERE THERE BY TOMMY ORANGE

Multiple outlets and companies exclaimed this was a Book of the Year. It features 12 Urban Indians living in Oakland, CA. The voice is so strategic with violence and poetry that you can easily see the side of America we usually don’t face. While this is a novel, the stories following these characters take you through what it would be like with native american heritage and connecting to their families in today’s times. I wouldn’t say this is my favorite book of all time but I can understand why it was recognized in so many categories and was different from anything I’ve ever read. 

You by Caroline Kepnes

If you haven’t hopped on the bandwagon for this enthralling, creepy and super addicting show on Netflix just type in the single word and off you go. I hadn’t heard of the book until after the show aired and ended up on a waitlist for a few weeks. Besides being insanely annoyed by the best friend named Peach (REALLYYY) this book was fun to listen while I could imagine the scenes. It swayed off and on the path of events I had seen on the show and it makes you wonder why the book was more realistic than the streaming series.

 

THE SUNSHINE SISTERS BY JANE GREEN 

A mother is wrapped up in self-absorbed dreams of becoming an actress and, in doing so, lacks in the mothering department. She turns her frustrations and judgments on her three daughters and the story takes you through each of their live’s paths. We find out the mother is diagnosed with ALS and so begins the journey of bringing her daughter’s home, re-creating relationships and dealing with the repercussions as she plans to have her last weekend of life as one family. This took a minute to get into but it’s ultimately heartwarming, endearing and a personal navigating the mother-daughter and sister-sister relationships. If you enjoyed You Before Me, you will enjoy this. 

The Masterpiece by Fiona Davis.

This was a fictional book but inspired by the author’s research on certain characters, schools and books. While I’ve never been to New York but I am well aware of Grand Central Station where this story is featured. Fiona Davis is a best-selling author known for her captivating novels. This flashed back to an artist unaware the Great Depressoin would soon cause her dreams of creating work for Vogue to come crashing down. The second is an artist who, nearly 50 years later, who gets a job in Grand Central Station and discovers the abandoned art school in the terminal. I love when stories are created around something we are all familiar with like Harry Potter or Night at the Museum. Along with a hint of The Woman In Gold. While I don’t consider myself an art expert by any means this was still relevant to anyone who feels like they’ve created something. And it’s got a great mystery/figure it out puzzle twisted in there.

 

Read For Improvement

soul of america 

The Soul of America: The Battle For Our Better Angels by Jon Meacham and Fred Sanders

#1 NYT Bestseller and a Pulitzer Prize-winning author helps us understand the current political climate by looking back at critical times in our history. It was named one of the best books of the year for valid reasons. “The good news is we have come through the darkness before.” A lot of comparison from fear and cowards vs. hope and leaders. It was a powerful, smartly- written based on history so it was well-rounded and unbiased. it’s an easy way to learn about history, make comparison and learn new things. I highly, extremely highly, recommend reading this or downloading it as an audiobook.

 

 

THE RULES DO NOT APPLY BY ARIEL LEVY

This book was named NYT Bestsellers “This year’s must-read memoir” plus named one of the best books of the year by Vogue, Time, Esquire, and several more large reputable brands. This was a fantastic read from a life so extremely different than anything I’m used to. I’m talking finished it in three days. Highly recommend. 

 



You’ve read through my opinions so you deserve some FREE STUFF! Make sure you are following the blog (upper right of this page) to get free downloads in the future. Once you’re following, go ahead and download this document: GOALS FOR 2019 from Local Collaborative I mentioned to track your goals and adventures for the rest of the year and into 2019.

Cheers!

Marin

PS: Are you enjoying these blogs? Have we worked together? I would love to get your short and honest review on my Facebook page. Thanks in advance!


Walmart, Target and Your Business

By now you’ve seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business?

Let’s take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are several factors in their marketing efforts like calling their customers ‘guests’ and creating an experience of higher quality products. Walmart is known for their low prices which attract a certain clientele. How have these competitors fared against each other? Target has figured out the formula combo:

Right Thing. Right Time.

Wrong Thing. Wrong Time. 

Right People. Wrong Thing.

Wrong People. Wrong Time. 

You get the idea. Target is able to charge higher prices for their products because their marketing efforts were placed to the right people, on the right platforms at the right time. They create a focus on what their clients are looking for. They use store displays, language and campaigns that elevate their client’s status.

What are you doing in your business that elevates your client’s status? Is it something they’re proud to repeat to their friends? To wear? To say? To bring others in on or brag about?

When you hire a service provider or purchase a product, let’s talk a blender or house painter for example, what do you think when comparing prices?

you get what you pay for. or do you?

Do you question the value and quality of the lower-cost blender compared to the higher-cost blender? Do you automatically assume you’ll receive higher value for the higher cost? Psychology of people spending money. If you plan on charging more for your products you better have a website and online presence that reflect your business.

Now reflect those same viewpoints on your own business? Do you not believe you’re worthy of charging that much? Do you bend and sway and adjust prices for everyone or do you believe what you create and sell is worthy of selling and paying you for your time? Do you think because you can’t afford those big-name advertising agencies that you don’t have anything worth sharing? You don’t have the need for a social media account or website? You don’t have a need to grow your audience?

These are limiting beliefs and lies you’re telling yourself!

Your job is to effectively overcome those objections with your clients, too. No one is exempt from putting themselves out there to best serve the people who need what you have to offer. Your business is not exempt from what is working for everyone else. The proof is in the numbers. The best way to succeed is to MODEL the behavior of what other successful people have done. Let’s take an experience we’re all familiar with.

discipline over desire

When you were a kid, you may not have FELT like doing something your parents told you to do but you still had to do it. These days you might not FEEL like working out but you still have to do it. You might not FEEL like doing laundry, grocery shopping or cleaning but that doesn’t change the fact that you need to do it.

You might not FEEL like marketing, social media and self-promotion are things you want to do but you NEED to do it or else 1) You won’t get paid and 2) Your potential clients won’t find things they’re in need of and looking for.

I’ve talked several times about branding, content, social media promotion, and other factors of why branding and marketing are vital to your business and you can check them out under my Local Collaborative Updates blog section.

If you have tried, failed and tried again to figure out what to post online or who your ideal target audience is, you are not alone. You might have tried replicating a sales system or social media strategy you saw work well for someone else but became discouraged when it didn’t work. Maybe it was even a little overwhelming?

Don’t worry, my sweet digital friend. Just as they have formulated a plan to market a product to a specific audience at a certain time does not mean it’s right for you and your business plan. During our Branding + Positioning Strategy we customize an approach that puts you in an optimal position to market yourself. Would your products work better printed in a magazine or filmed in action on a video? Should we sign you up for a podcast interview or would a collaboration with influencers work better? You might have heard great advice but tried implementing it at an unsuccessful time in your business.

time to re-evaluate and implement

If you find yourself creating 80% new material when you really only need to create 10% new material and can re-work or republish other content with a new email campaign structure. When you re-evaluate your efforts and your results you can see where your struggles are. What’s received a great reaction? Where were the mistakes made? What can you outsource?

Maybe you think of social media as a draining time sucker? Is that really what you should be focusing on when you haven’t even honed in on your own audience or done ‘enough’ elsewhere?

Overcoming the mental hurdle of a scarcity mindset will earn you more money in the long run. Investors search for more than one portfolio to invest in.  Multiple revenue streams provide steadier income. Outsourcing your business tasks creates more opportunities for you to do what you enjoy in your business and brings a fresh pair of eyes with innovative ideas to your business.

You can also watch this video posted with the spark notes of everything we just talked about.

Let me know if you have any questions. If you found this helpful please share with your business friends!

Cheers!

Marin

Supporting the Unsupportive: Some Things Grow Well In Shade

WOW What an awesome response so far! For the entire month of March 2019 we are celebrating our first birthday by giving YOU a present: FREE Discovery Session + 50% off your Branding + Positioning Strategy!

Schedule your call here and get ready to transform your brand. 

When I first started Local Collaborative in March 2018, the amount of excitement and support I found was addicting. People were cheering me on. They were sharing, liking, commenting and encouraging. In conversations I would be shy to say ‘I own/run/lead a Branding + Marketing Company’ but they would exclaim how exciting that was.

As with anything new and shiny the lust eventually wore off. Probably because it didn’t pertain to them working their 9-5 or the fact they just passively glance at social media, the once vocally raving fans welt away. Once my initial promotion died down, I also saw my business wind down. I wasn’t worried as it lined up perfectly with a big move across country but I found myself still trying to bring in leads and this included inspecting my current practices.

 

I had long since realized that being physically far from friends and family impacted my interaction online. It was funny how people in the same town were talking more than those who had moved to another state or country. Once the excitement of change wore off they went back to being ‘just’ so-and-so. Not so-and-so who just moved to Germany, who just went on vacation to Hawaii, who just filmed her slot on the game show. These changes can make you feel like you’re an imposter in your own life and in pursuit of your own goals.

I noticed friends hadn’t liked my business page. They weren’t reading my posts and they sure had never, ever shared anything. I noticed past acquaintances lurking and observing but never outright supporting even if something did resonate with them.

WHY, as one of my best friends, does she not like my posts? I like every one of hers. And she likes everyone else’s stuff.

WHY, as someone who I know I should be collaborating with, schedule that call?

 

I felt selfish and petty. It’s just social media.

But no, not to me. As a home-based business serving digital platforms I am solely based online. I NEED comments, likes, shares and reviews. I would love to have that support and encouragement from someone close to me especially when they’ve heard how hard things have been. I’ve had to do a lot of realization.

You have to realize that what you’re trying to do

is bigger than those opinions.

If you wouldn’t trade places with them then why are you worrying about what they think? It’s easy to realize they are not my target audience but it is difficult to see people you view as your support network not supporting.

I quickly realized that they thought I had changed because they were left behind. Because I quit settling and living a life that they were accustomed to. When I challenge them to find a job, a better partner or the healthy body they always want…it requires too much and they shut down. I am consistently recognizing myself in situations where someone will try to pick up years-old stories, insecurities or complaints in hopes of some kind of agreement.

But I don’t want the only thing we agree on to be being miserable.

 

You can still love them without agreeing with them. You can still love them even if they never send you a referral. You can still love them and be friends (or family) with them even if it’s not the easiest thing while they’re being unsupportive.

You have likely started a new venture knowing you will grow and change. You are going to see changes in yourself and in your business; that’s good. You’re going to have to hang tight and hold close the reality of what you are doing and how that’s bigger than any judgmental eye who will see it. You want to know why? Because someday when you do get that breakthrough, they will come back. You cannot wait to be happen ‘until then’ or ‘when’ something happens; you need to realize that the work and words you’re putting out now are bigger and more important than the opinions of people behind a screen who will never be happy with anything you do.

Who is paying your bills? Them? NOPE. Go do what you do afraid. Do it unapologetically. Do it without reassurance or thunderous applause. Do it because you know you’re amazing and you’re doing awesome.

Don’t hide your products and services just to annoy people less!

I’ve also worried about this and I find it’s a hurdle for many of my clients. In reality, not every person will see every post you put out. Don’t dim your light because someone is afraid you are challenging them. Not every person will understand why you like painting signs, writing blogs, taking photos of your outfits or sharing your health journey. But out there, somewhere, and usually a stranger is your biggest supporter. If you don’t put what you have out there that person will never see it. 

 

So what is more important? That person’s snide screenshot to their partner in misery or leaving your legacy.

some things grow well in shade.

some things grow well in light.

 

Let the shadiness be in the shade where they thrive. They’re sad, hurting, insecure and filled with negativity. I’ve read that friends like this are similar to shadows in that they will stick around during your brightest hours but disappear when during your darkest hours. They like the dark to hide problems and find companionship with hate, sneakiness, gossip and failure. I hope you choose to be and spread the light. I hope you choose to serve people, guard your time, share your knowledge and build a network who supports you. If you’re circle isn’t applauding for your successes and instead showing up when you fall short….get a new circle.

 

This world is mindlessly scrolling through pages and there’s no interaction. No wonder engagement and interaction is down on every platform for every business! When is the last time you sat down for 10-20 minutes to engage with someone?

Write Happy Birthday and a personal note on the friend’s pictures that day.

React and comment to someone’s article share after you ACTUALLY read and check it out.

If you’re a business owner it is so important to reach out and help people, solve problems and get the solutions out there. That is how you are going to grow.

If you’re not a business owner and you’re not going to buy from your friends good or service support them by engaging with their posts. Getting a review or comment literally makes me ecstatic. It’s a reminder there are real people out in the world I am currently viewing out of my second-story office window.

When you comment on my posts, I literally break out in a smile. When you schedule a call, I literally dance around. When you want to move forward with monthly projects I literally hang up the phone and say ‘Thank You, Jesus.’ By doing something as simple as this, it might not seem like a lot, but you really do make someone’s dream come true.

If you’re struggling with finding a network I would love to support you! Drop your info in a comment below or reach out on Facebook or Instagram. I would also love to hear about your networks to join.

 

Cheers!

Marin

WOW What an awesome response so far! For the entire month of March 2019 we are celebrating our first birthday by giving YOU a present: FREE Discovery Session + 50% off your Branding + Positioning Strategy!

Schedule your call here and get ready to transform your brand.