How To Own Your Business Before It Owns You (And What You’re Doing Illegally On Facebook)

What’s your name?

Ok, now go buy YourName.com.

Even if you’re unsure of what you want to do, in what industry or what to call it. The number one way to own your business is to create, manage and improve your sites and systems. You cannot improve or evaluate something that isn’t happening.

The countdown is on: March 31st is the LAST DAY this year we’re offering 50% off of our Branding and Positioning Strategy. Even if you’re curious, unsure or have a few questions, let’s talk!

I can’t tell you how many people come to us looking for one solution and end up realizing where all of the gaps in their business actually are. This isn’t your fault that you’ve missed this…sometimes you just need someone with an outside eye to help out. You might not even be aware some solutions existed.

Opportunities are problems in search of solutions-Denis Waitley

The FIrst challenge is…

Figuring out what you need and why. Like social media and website pages for instance. You either ‘think you need it’ or ‘think you don’t.’ But this isn’t about YOU. This is about your clients and potential clients. Where do they go to read reviews? Where do they go to view your portfolio? Where do they go to book a call or service with you?

Then there’s the days you find all of your eggs in one basket…and the basket was tossed around in the trunk of an off-roading pickup.

If one site were to crash how else do you stay in contact with your friends? You should always have a website and then one or two of the main social media sites where your target audience hangs out.

Whether working for yourself or a MLM (Multi-Level Marketing: Arbonne, MaryKay, Senegence, Herbalife, etc.) never assume they will be around forever. They are just as susceptible to going bankrupt or shutting down as anyone else. They could get reported, blocked or shut down.

 

Did you know it’s actually illegal to do business on your personal facebook page? 

 

How many times were you added to a LipSense Facebook page only to silence notifications or stealthily sneak out a few weeks later? *Raise your hand with me.*

Using a company’s branding on your personal page or creating platforms not only drives people away from you but it’s also against Facebook Terms of Service to do business on your personal page. If the attraction of an MLM or owning your own business and freedom how are you protecting it? If you were reported or had your page taken down, what would you do? Where would you go?

How do you avoid losing everything you’ve worked so hard to build? I repeat.

  1. Create your own website. If you like the freedom, the structure and the support then establish a website page under your name or your business name.
  2. Create your own business page. Not sure what platforms your target audience is on? Not even sure who your target audience is? Luckily for you that’s what we specialize in.
  3. Own your own business. Do not depend 100% on any platform or business. If something goes down, keep your business going and serve your clientele base.

 


The second challenge is

Interaction. If you’re blaming the algorithm (ugh, please don’t) for not showing your content to your people then increase your MEANINGFUL interaction. Block out 10-20 minutes a day to COMMENT, READ, AND MESSAGE real life people.

Avoid mindlessly going through and tossing emojis but supporting someone. Make it a goal to interact with 10 people while you’re online during your Netflix shows. Business and Pleasure.

Treat your social media as if it were a Spotify playlist. The more people see you post, like it, interact and comment, it will help boost you.

 


A man’s glove should show what he has done not what he hasn’t.
(I do not own the rights to this photo)

The THIRD challenge is

…One I’m going to toss in because you should hear it. Just because you CAN do something doesn’t mean you should or need to. If it feels overwhelming or tedious, hire someone to help. Hire someone better, faster or smarter than you. What can you outsource in your business and in your home?

What is important for you to focus on? What are the things you want to be known for? What do you want to be really freaking good at?

Chase those. Focus on those. Protect your business. You’re obviously doing something that you’re passionate about for one reason or another so OWN IT.

 

Cheers!

Marin

The countdown is on: March 31st is the LAST DAY this year we’re offering 50% off of our Branding and Positioning Strategy. Even if you’re curious, unsure or have a few questions, let’s talk!

Walmart, Target and Your Business

By now you’ve seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business?

Let’s take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are several factors in their marketing efforts like calling their customers ‘guests’ and creating an experience of higher quality products. Walmart is known for their low prices which attract a certain clientele. How have these competitors fared against each other? Target has figured out the formula combo:

Right Thing. Right Time.

Wrong Thing. Wrong Time. 

Right People. Wrong Thing.

Wrong People. Wrong Time. 

You get the idea. Target is able to charge higher prices for their products because their marketing efforts were placed to the right people, on the right platforms at the right time. They create a focus on what their clients are looking for. They use store displays, language and campaigns that elevate their client’s status.

What are you doing in your business that elevates your client’s status? Is it something they’re proud to repeat to their friends? To wear? To say? To bring others in on or brag about?

When you hire a service provider or purchase a product, let’s talk a blender or house painter for example, what do you think when comparing prices?

you get what you pay for. or do you?

Do you question the value and quality of the lower-cost blender compared to the higher-cost blender? Do you automatically assume you’ll receive higher value for the higher cost? Psychology of people spending money. If you plan on charging more for your products you better have a website and online presence that reflect your business.

Now reflect those same viewpoints on your own business? Do you not believe you’re worthy of charging that much? Do you bend and sway and adjust prices for everyone or do you believe what you create and sell is worthy of selling and paying you for your time? Do you think because you can’t afford those big-name advertising agencies that you don’t have anything worth sharing? You don’t have the need for a social media account or website? You don’t have a need to grow your audience?

These are limiting beliefs and lies you’re telling yourself!

Your job is to effectively overcome those objections with your clients, too. No one is exempt from putting themselves out there to best serve the people who need what you have to offer. Your business is not exempt from what is working for everyone else. The proof is in the numbers. The best way to succeed is to MODEL the behavior of what other successful people have done. Let’s take an experience we’re all familiar with.

discipline over desire

When you were a kid, you may not have FELT like doing something your parents told you to do but you still had to do it. These days you might not FEEL like working out but you still have to do it. You might not FEEL like doing laundry, grocery shopping or cleaning but that doesn’t change the fact that you need to do it.

You might not FEEL like marketing, social media and self-promotion are things you want to do but you NEED to do it or else 1) You won’t get paid and 2) Your potential clients won’t find things they’re in need of and looking for.

I’ve talked several times about branding, content, social media promotion, and other factors of why branding and marketing are vital to your business and you can check them out under my Local Collaborative Updates blog section.

If you have tried, failed and tried again to figure out what to post online or who your ideal target audience is, you are not alone. You might have tried replicating a sales system or social media strategy you saw work well for someone else but became discouraged when it didn’t work. Maybe it was even a little overwhelming?

Don’t worry, my sweet digital friend. Just as they have formulated a plan to market a product to a specific audience at a certain time does not mean it’s right for you and your business plan. During our Branding + Positioning Strategy we customize an approach that puts you in an optimal position to market yourself. Would your products work better printed in a magazine or filmed in action on a video? Should we sign you up for a podcast interview or would a collaboration with influencers work better? You might have heard great advice but tried implementing it at an unsuccessful time in your business.

time to re-evaluate and implement

If you find yourself creating 80% new material when you really only need to create 10% new material and can re-work or republish other content with a new email campaign structure. When you re-evaluate your efforts and your results you can see where your struggles are. What’s received a great reaction? Where were the mistakes made? What can you outsource?

Maybe you think of social media as a draining time sucker? Is that really what you should be focusing on when you haven’t even honed in on your own audience or done ‘enough’ elsewhere?

Overcoming the mental hurdle of a scarcity mindset will earn you more money in the long run. Investors search for more than one portfolio to invest in.  Multiple revenue streams provide steadier income. Outsourcing your business tasks creates more opportunities for you to do what you enjoy in your business and brings a fresh pair of eyes with innovative ideas to your business.

You can also watch this video posted with the spark notes of everything we just talked about.

Let me know if you have any questions. If you found this helpful please share with your business friends!

Cheers!

Marin

Scroll with it. Tap with it. Facts On Why Your Content Needs To Be Tap Friendly.

Tapping vs. Scrolling.
Unless you have been living off-the-grid in the boonies or on a tech strike you have probably experienced the addictive world of smart phones.

Gone are the days where you have to press the key three times to get the letter C. You don’t have to turn around your phone to get a selfie; simply tap the screen. Social media sites like Facebook are now an app on your phone so you don’t have to wait until getting off the bus at 4 p.m. to run to your computer room and log on.

 

Every one of my clients will tell you I recommend they focus on *two platforms for their audience: Facebook and Instagram. For obvious reasons, right? That’s where everyone is, including their target audience.

How do we know who their target audience is? We research and create a Branding + Positioning Strategy! For the month of March 2019 we’re celebrating our One Year Anniversary by giving you a FREE Discovery Session PLUS 50% off your Branding + Positioning Strategy.

YOUR BUSINESS IS WORTH INVESTING IN! Schedule your call here. 

*Depending on your brand, these platforms may vary. Schedule a Branding + Positioning Strategy to find out where you should focus your efforts! 

 

Knowing WHAT you are selling, WHY you are selling it and WHO is buying it is just as important as learning WHERE to connect with them and WHEN.

That’s a lot, right?

Yes. It is. Which is what makes hiring someone to do your marketing so valuable. By taking a strategic approach you are making the most out of your time and efforts as possible in order to reach your desired outcome.

pexels-photo-63572

Photo by Ahmed Aqtai on Pexels.com

Now that we have all of that figured out, how do we gain you traction? How do we bring in that attention and attract them to your site?

By optimizing and creating content that will perform the best where you are putting it. Are you creating videos? Current and relevant events? Giving massive value before ever asking anything of your audience?

If you want a free download on content creation and ideas, download our guide. 

You may have heard when Instagram was enabling their tap to advance platform.

Why?

Because we prefer to tap rather than scrolling. As if having the world at our fingertips at an instant wasn’t enough industries are now recognizing ‘thumb-scrolling fatigue’ by creating more ‘tap-friendly’ material and platforms.

Tap to expand this text.

Tap to change your face filter.

Tap to turn the sound on or off.

Tap to like it.

Tap to go to the next Instagram story.

pexels-photo-248533

Photo by Pixabay on Pexels.com

Knowing this I encourage you to update and test your outreach strategy. Instagram highlights and stories always get more views than your regular posts and way more interaction. Stories have kept more than 400 million daily active users and 39% of Instagram users have become more interested in a brand or product after seeing it in Instagram Stories.

By sharing moments throughout my entire day, I am able to let people in on business and personal updates without worrying about something 100% permanent to leave on my page’s account. They’ve provided me an outlet to share on their app more than just once a day.

Stories also take up the entire screen whereas posts take up a smaller portion. People are on stories while watching Netflix or doing some other activity. Because people love to see the page refresh and a bright pink ring around your profile image it’s important that you are on there every day.

Wondering what to post? Test out anything and everything! People are likely to tap the sound on when you  are energetically speaking and adding interactive elements.

Are you posting beneficial information? Sure your cat is cute but if I always know what I’m going to see I will likely stop visiting. Is what you have to share interesting? I’m not encouraging you to be someone different than who you are or spend thousands on trips to ‘stay interesting’ but adding a humorous touch, unique twist, thoughtful prompts or new visual effects like filters can add interest to a ‘basic’ post. Are you incorporating the interactive polls where people have fun choosing and viewing the results instantly? Are you adding music so they can tap the sound on to hear it?

 

The results show that an Instagram Feed with additional ad text results in the lowest cost per lead due to the highest conversion rate.

Instagram Stories gives the best click-through rate and cost per click.

 

Last but not least, you’re not too good for locations or hashtags! Take up that 30 hashtag block limit. Make it relevant to what you want to attract or what you are posting. How much competition would there be on #fitness versus something like #WomenWhoLift? Narrow yourself down and find that balance to expand your outreach

Struggling to find that balance between too generic and too specific?

We can fix that. 

I hope a few of these tips, free guide and discounted offers helped you out! Make sure to follow us on Instagram below or any of our other social media to see what we’re testing out. Let me know how this works out for you!

 

Cheers!
Marin

We appreciate your reviews on our Facebook page! 

How To Self-Promote Without Feeling Salesy or Pompous

Want some free stuff? Don’t worry. I’ve got this. 

Does going live on Facebook or sharing selfies on Instagram with ironic captions make you cringe?

Yep. Same.

Something I regularly run into when presenting my clients (and, let’s be real, myself) is apprehension to putting themselves out there.

Even though people are buying YOU and who YOU are, people still believe they don’t belong on their pages. It can be a delicate balance of posting online as a professional being transparent and open with their brand or just another high school girl’s IG feed.

 

How do we separate ourselves? Well, there are a lot of layers to that social media engagement cake but the goal is to get content that converts. PS: That’s one of the freebies I offer plus I wrote an entire post about it.

When we conduct a Branding + Positioning Strategy we find a brand’s personality and voice. We don’t completely re-brand and change what you have; we enhance it. When you nail down your product, audience, your WHY and your goals these usually come quite naturally.

BRAND VOICE

Who is the ideal customer you’re speaking to? No, not just who you currently have but who you WANT to be your clients. Who are they, what do they sound like, what do they like to read and where do they consume content? Do they prefer visual consumption on YouTube or do they prefer audibly listening to you on podcasts?

While I encourage you to push your boundaries and play around do not force yourself into a medium that you’re uncomfortable with. For some people they really struggle with long-form writing like blogs but others love being able to write out their thoughts. Find what works for you and I promise the message you want to put out there will come through.

Can you use fun and flirty language to talk to your makeup babes or do you need to be starch collar professional for your law office? An agriculture company be too stuffy with ‘kindest regards’ and too hokey with ‘y’all’.  This is an excellent balance to match your voice with your brand’s archetype. Finding a copywriter and marketing professional to help post for you will allow you to interact and focus on your business while you work IN your business.

 

BRAND Personality

Just because you have multiple personalities doesn’t mean you can decide which one you want to show! Our goal is to find the best way to communicate using that personality and how best to translate your most authentic self.

Let’s look at the angle of speaking as a personal brand or on behalf of a brand as a representative. Just because you cuss in real life doesn’t necessarily mean you have to censor yourself for the Disney channel but make it tasteful and be mindful of your audience. If you share audible content, add a disclaimer at the beginning of your video or podcast. Offer your audience the chance to listen or read later when they’re out of public or the kids are napping.

Also refrain from using words that are commonly offensive or derogatory vs. something you would find in church or broadcasting. When in doubt, leave it out. Remember there is a time and place to speak to your friends at a bar and being an approachable business person. You can’t go spend money at the bar if you’re driving your clientele away!

When deciding on your brand’s personality (or are curious about your own) I recommend you take the FREE 16personalities.com quiz to get an idea of your brand as an actual person. You can also take Myers-Briggs or go the more traditional advertising route and decide your brand’s archetype.

Finding your brand’s archetype will allow you to decipher the nitty-gritty like fonts, colors, posting style and infusing that personality in your marketing materials, imaging, branding, logo and voice. You can have some fun playing around with holidays or special occasions. like your brand’s anniversary, but your #BrandPersonality should stay consistent.

If you watch any of the Airbnb shows like Instant Hotel or Stay Here you’ll recognize they do this with locations. Find a color, a personality, a marketing opportunity and you create a profitable destination to stand apart from your competition. What do you expect from a vibrant New York condo vs a romantic wine country cabin vs a luxurious, high-class home in Malibu? They’re consistent with their branding and create an experience their clients can share.

 

KEY TAKEAWAY: Feel free to evolve your brand but the most important thing is to stay consistent! Consistency is key. I recommend trying something for a MINIMUM of six months and adjusting based on your audience’s reactions. The thing you want to avoid is changing so often when people refer to you, the potential client gets confused on who they are looking for.

 

If you need clarity on finding your brand’s voice and personality, just ask. We’re always happy to help!

Cheers!

Marin

Want some free stuff? Don’t worry. I’ve got this. 

Interest in Pinterest: Analytics For Any Season

The world is visual. 

We want to see beautiful photos, watch motivating videos and see professional, clean posts in person and online. 

You may not think the font, colors or editing you use is important but it is. 

You want to know why? 

  • 87 percent of consumers purchase a product solely based on how it looks. 
  • 94 percent of first impressions are design-related.
  • 75 percent of potential customers confessed to making judgments about a company’s credibility based on their website’s design.

Social media, websites and online presence are more than likely the first impression someone will have of you; make it a lasting impression. 

You know why clearance sections are in the back corners of the store? They want the regularly priced items up front, they want the pretty display up front, the neatly folded clothes up front…the disorganized, pile of clothes with the small, white, boring sign above it. 

When an area is too busy or confusing humans avoid it. Chaos and messy areas are distracting to your senses (clean your room!) and you will never get your message across with the ‘noisy’ distraction of a mess. 

If your site is bland it looks neglected.

If it’s all over the place you look irresponsible. 

If you have incorrect grammar, spelling or punctuation it looks careless.

For a review of your current branding efforts, schedule a free consultation. You can also check out this post on branding.

No matter the season or occasion, people hop on Pinterest to plan their next celebration. 

There are several tools you can use to post across multiple platforms. Buffer, IFTTT and Hootsuite are some I have used and enjoyed. 

In order to track your progress and impressions you will need to establish a business account on Pinterest. Here is a quick guide on how to do that. You can either ‘rebrand’ and change your current page or create a new one; whichever makes more sense for your business and products. 

Not sure? Just ask!

Next, make sure your boards are organized into Holiday Recipes, Christmas Decor, etc. For examples on how to do this check out popular brands like Target, Crate and Barrel or other popular brands in your field. 

You will also want to make sure your images and headlines match up with the season as I mentioned in this blog. Get your pins out earlier than the season as people want to prepare. December 1 is not the time to start sharing Christmas decorations. October 31st is not the day to share Halloween makeup. Be there before your audience is. 

How are they performing? 

Pinterest Analytics serves as valuable market research to watch for traffic and what performs well (or poorly) so you can adjust accordingly. 

Pinterest is not my sole source of clients but it does allow business, self help and marketing searches to pop me up. I include visually pleasing photos that include my website so they can return to my page and not use my work on other pages. My travel guides, book club and 

Using my page as an example, I can find my page’s analytics in the upper left hand corner. 

I have 57.3k monthly viewers, 1,414 followers with 2.6k of monthly engagement and I can see what photos or materials were saved from my website or regular uploads. 

Business accounts are FREE so you literally have nothing to lose by trying this out. You start by answering five simple questions telling them about your business and make sure all of your contact information is setup correctly. 

I have the easy view of my stats once I log in to my account and I can promote the page if I would like. 

If I wanted to click on my monthly stats it shows my stats. This is helpful to see when I had a boost, what was posted or what time of day, weekend/day, and more valuable information so I can maximize my reach in future posts. If something performed poorly I might try switching the photo or, as some people do, publish the same material with 2-3 different cover photos and see which performs best then. 

I also get sent regular business page emails about which pins were performing best and how many impressions they received. The one I recently received let me know

“93% of people say they use Pinterest to plan purchases. As a brand,
creating boards helps you get your products or services in front of
Pinners. Pick a theme, like dinner recipes or summer outfits,
then 
add some Pins.”

Here’s a screenshot from another email breakdown. 

While not all of my pins are created by me I can see what people follow me for my most popular impressions and start to create material for them if I would like. 

I highly encourage you to switch over to a business account on all of your main social media pages and, even if a site isn’t a main traffic control, it can always give the opportunity to lead people back to your site…or you can just nerd out on numbers and demographics like me. 

If you need help setting up business accounts on any social media account, let us know. We are happy to help get you the marketing results you need!

Cheers! 

Marin

6 Creative Ideas For Your Holiday Social Media Strategy

$1 trillion

The predicted amount Americans will spend during the holidays this year. Hint: that’s the highest it’s ever been. (You can sign up free through my referral link here.


Source TheSkimm

As a business owner, how are you planning to compete in the marketplace against the noise of large, corporate companies? 

If you’ve completed a Branding + Positioning Strategy with us then you know who your target audience is, how to speak to them and where to interact with them. 

The unique position you have as an entrepreneur, small business owner or the town’s only boutique is the attention to detail, the local supplier, the sense of community, the benefit of supporting a family vs. a large corporation.

You may offer homemade ornaments, goodies baked from scratch or customized clothing. 

Maybe it’s a  service you offer. Landscaping companies who hang Christmas lights or do cleanup. A cleaning service prepping for the guest’s family visit. A decorator ready to deck the halls for any office party or set a table for a home gathering. 

Ho-Ho-Hold On….Even if you weren’t planning on incorporating holiday marketing in your strategy, you need to. Too busy or overwhelmed? We are here to help.

What you offer is just as unique as how you market it. How you market your product or service needs to match the effort you put into your work. Otherwise, how will it get into the lives of those who need it? 

I have put together six ideas to bring joy to your holiday marketing strategy (and to your customers.)

  1. ADVENT CALENDAR. Most manageable is a 12 Days of Christmas Advent Calendar. Each day, at the same time, publish a photo or video with an offer that’s good for the next 24 hours. You may also choose to do a full 24 days and you can enter whoever answers a fun holiday trivia question correctly to win one big prize. Other ideas could be the instant winner, the refer-a-friend tag or a discount on a future purchase. 
  2. E-COMMERCE. E-Commerce sales take the lead in all orders and more than 20 percent of those sales take place during the holiday season. more than half of the sales traffic is done via mobile. Is your site optimized for mobile screens? Another great idea is to ‘decorate’ the platforms your customers will see. Think of the Coca-Cola polar bears and Santa. Incorporate a new cover photo, cover video, profile photo, and effects to your platforms. Do you have an up-to-date website? We can help. 
  3. #HASHTAG. Market research can lead you to find the most frequently used hashtags for search engine optimization (SEO). #WishList2018 can be added to your feature items or #HolidayCheers for your wine, beer or spirits. The more creative for your special offers, the more buzz. You can also turn famous songs, stories or rhymes to fit your business’s theme. Have fun with it!
  4. Packages. Make it simple. Make it easy. Creating gift boxes, packages (or another creative name) is a great way to group similar items at a few different price ranges for your customers. If they can order a basket for an outdoorsman, a teenage girl or a newborn it’s a one stop shop. Showing these off as Gift Guides For… allows people to imagine who they could gift the package to. Bonus points if you include giftwrapping in the price!
  5. North Poll. Conducting polls about Christmas cookie shapes, favorite songs, least favorite movies, holiday drinks, decor styles, etc. gets interaction from your customers. By including your shop’s tag or website on the image, every time the image is shared it’s circulating to new audiences and people will look you up from the original source. 
  6. Santa’s Cause. Tis the Season to give back. At the beginning of the month announce a cause near and dear to your company’s heart. If you have a brick and mortar you can hold a warm clothing or toy drive. Enlist your employees and their families to ring bells for the Salvation Army. A portion of your sales can go toward an organization or you can accept Christmas donations (trees, wreaths, decorations, etc.) to give to those in need. I recently saw a story of a family unable to EVER have decorations or a tree because of their financial priorities. A simple Facebook post by a family friend gave them a beautiful Christmas and no Christmas decorations or trees were tossed in the trash. 

Looking for more ideas? We’ve been waiting to share more. Just ask!

I would love to hear your ideas in the comments. If you found this helpful or entertaining please share it with your friends and business tribes. 

Cheers!

Marin 

If this was helpful please leave a review on our Facebook page. 

Do you or someone you know need a hand during the holiday rush? Reach out! 

Say It To My Screen: The Impact Testimonials Have On Small Businesses

Special Offer Now Live! Expires October 31, 2018

Don’t wait, click to activate!

You’re sitting there, starving for something to eat but you definitely won’t be making it. You click open a new tab and start searching for delivery, clicking anything over four…ok, settle for three stars. You start skimming through reviews to see who actually has the most authentic street tacos and if there’s a photo; even better, you’re going there.


You’re driving down the long winding road you take to get home every day, singing every word to that song you just can’t stand and DA-DUNK you’ve hit a pothole and hear the dreaded rumbling of a flat tire that (of course) had to bend your frame and throw off the alignment.

Time to look for a trusted shop who will accept your insurance, replace the broken pieces without overcharging you and get it all done in a timely manner. Bonuses include filling your tank or washing up. How do you know what to expect?

By reading client reviews!


lyneda testimonial


If there’s anything we’ve learned by living in a mega-connected world it’s that every person has the ability to speak their mind. Some welcome; some not so welcome.

The first place a client is likely to go after being overcharged for their manicure, a shotty job on their plumbing or an expensive wedding earring that broke like a twig on the big day (…….) is to the vendor’s social media page. Here you can leave an in-depth review on your experience: the good, the bad, the ugly.

 

Why are businesses so eager to ask if your pet had a great time at their vet appointment if they know it could potentially lead to a nasty, exposing comment?

 

Because word-of-mouth is the number one referral. What you’ve turned out to subconsciously view before taking any considerable purchasing action is to hear from others like you.

People who also had the same combo skin and were looking for a great facewash.

People who also went to that movie theatre and found gum under their seat.

People who are on the same path to a similar fitness goal and worked with that trainer.

There is comfort in numbers and there is comfort in knowing what to expect.


rogge testimonial


So how do you, as a business owner, provide your customers with an experience they’ll want to rave about?

 

The more ‘stars’ and/or higher ratings you have will bump your business to the top of a potential customer’s Google search. The higher up you appear, the more click-throughs you receive, the more business you close, the more sales you make. The more attention others can draw to your business, the better.

  1. Provide an experience they’ll want to talk about. A meal, a service or a simple exchange is all about the experience. People are craving connection and experiencing something shareable. What stickers, backdrop or colors can you use that are photo-friendly? What fun hash tag can they include on that photo? What is a unique way to bring the check to the table? Can you provide a surprise to the service that you don’t advertise? (A car wash, a gas fill, an air freshener, items to hang the photo, a welcome home sign, a journal with a thank you note, etc.) If you need help brainstorming some creative ideas, let’s talk.
  2. Provide the social proof. Get legit! Every business is out for a certain purpose; usually to help, to entertain or to please in some way. Even if you have ONE review it’s proof that you’re in business and someone actually went there. Instant trust and often a deciding factor. Photos and videos you provide are meant to be aesthetically pleasing but coming from the smartphone of a client is the raw, real image of what to expect. ALWAYS respond and thank someone for leaving a review.
  3. The gift that keeps on giving. When asking someone how their experience was, thank them for coming and ask them to share their experience online. Some people offer a giveaway or another small gift as a way to say thank you. DO NOT BUY the review but incentivize. For example, if someone gives you a kind review, interact with them in public and automate a thank you email with a 10% off coupon for their next visit. They will keep spreading the word about you and you’ll reap the benefits of repeat and new business.
  4. You don’t get what you don’t ask for. Similar to #3, people need to be told what to do. If you don’t ask for referrals, if you don’t ask for a review, if you don’t make it clear what you want then they’re probably indifferent to leaving a review, regardless of the great time they had. Every bit of feedback you receive, positive or negative, is feedback you can use to improve your business. Once you ask is it easy for them to find and use? I’ve started leaving great reviews for companies but they wanted me to keep going and going and copy/paste my review on multiple platforms…it’s too much. Have them review you on Facebook and you can copy/paste it to your website.
  5. Get the employees in on it. Like a bonus structure but without the pushy perfume lady. Make it easy for customers to see your employee’s name and be able to shout them out online. It brings a personal touch to your company, makes the client feel like they can come back to see a friend and praises the employee for a job well done which will add fuel to the fantastic customer service fire. Encourage employees to leave a review online. You can add a light-hearted competition, a day off or another perk for every milestone of reviews.

Do you know how to respond to negative reviews? Not many people do.

Ask me how.


Donze testimonial


How, can we as customers, leave a constructive review?

Whether good or bad you might still want to talk about it. Unless there was a glaring issue, I usually avoid leaving a poor review. In many cases that is someone’s job or how they’re paying for their daughter’s dance lessons. There’s no reason for me to ruin their dream because it wasn’t the best food I have ever had.

How can we help these businesses out?

  1. Leave a review. Sounds simple but even just sliding the stars to the right without copy is better than nothing at all!
  2. Be specific. Can you include a name of someone who helped you? Did they have ‘good beer’ or did they have ‘the best IPA I’ve ever had! Try the Piggyback Peach when you visit this brewery.’ These keywords help the business’s SEO by pulling up the most relevant keywords. The more matches of closely related search and content pairs up to provide the best result. If someone is looking for the “Best restaurant for girls night out” and you wrote a review saying “Best spot in town for a girls night out” it’s like the internet angels are singing.
  3. It’s a visual world. Include photos and videos of what makes this place unique or what you most like to look at. If you order drinks based on their cool-factor, post a photo with the type of drink you’re enjoying. A beautifully plated meal. A well-lit back patio with live music. The menu. The ambience or the outside of the building. Help patrons get an idea of what to expect and what to look for.

Is your business taking advantage of this branding opportunity? Do you know what your highest performing SEO keywords are? I can help.


ashleylayton testimonial.PNG


Having said that, if you’re still leaving a ‘negative’ review make sure it’s filled with constructive criticism. Businesses then have a chance to respond, apologize or compensate. Pay attention to how they respond.

  1. Did you talk to the business? Things happen. People have off days. If possible, talk to the business before you go public. The service experience doesn’t end once the transaction goes through. If you’ve given them a fair chance to reply and correct the problem then give credit for their attention to fixing the problem.
  2. Keep to the facts. What happened, not what you interpreted. Did you just not like the shade of white she painted your walls or did she do it ‘because she was lazy’? Is she really bad at haircuts or just botched yours because ‘she thought you wouldn’t tip’?
  3. Keep the emotion out of it. If they were providing a personal service such as a lawyer, doctor, masseuse, wedding planner, etc. and acted in a blatantly unprofessional manner then this is important to report. Say what you need to say while realizing slander and libel are very real things.
  4. They’ve lost my business. So? If they lose the $20 you’d spend on the next visit would they really go in the red? If a stranger is reading your review and has no clue who you are is that helpful to them or is it just dramatic? A simple “I won’t be returning” or “I might go back here in the future but only as a last resort” is more helpful for patron’s to decide how they stack up against competition.

 

If you want some help on receiving or publishing reviews, remember a phone call is always free.

 

Cheers!

Marin

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