Interest in Pinterest: Analytics For Any Season

The world is visual. 

We want to see beautiful photos, watch motivating videos and see professional, clean posts in person and online. 

You may not think the font, colors or editing you use is important but it is. 

You want to know why? 

  • 87 percent of consumers purchase a product solely based on how it looks. 
  • 94 percent of first impressions are design-related.
  • 75 percent of potential customers confessed to making judgments about a company’s credibility based on their website’s design.

Social media, websites and online presence are more than likely the first impression someone will have of you; make it a lasting impression. 

You know why clearance sections are in the back corners of the store? They want the regularly priced items up front, they want the pretty display up front, the neatly folded clothes up front…the disorganized, pile of clothes with the small, white, boring sign above it. 

When an area is too busy or confusing humans avoid it. Chaos and messy areas are distracting to your senses (clean your room!) and you will never get your message across with the ‘noisy’ distraction of a mess. 

If your site is bland it looks neglected.

If it’s all over the place you look irresponsible. 

If you have incorrect grammar, spelling or punctuation it looks careless.

For a review of your current branding efforts, schedule a free consultation. You can also check out this post on branding.

No matter the season or occasion, people hop on Pinterest to plan their next celebration. 

There are several tools you can use to post across multiple platforms. Buffer, IFTTT and Hootsuite are some I have used and enjoyed. 

In order to track your progress and impressions you will need to establish a business account on Pinterest. Here is a quick guide on how to do that. You can either ‘rebrand’ and change your current page or create a new one; whichever makes more sense for your business and products. 

Not sure? Just ask!

Next, make sure your boards are organized into Holiday Recipes, Christmas Decor, etc. For examples on how to do this check out popular brands like Target, Crate and Barrel or other popular brands in your field. 

You will also want to make sure your images and headlines match up with the season as I mentioned in this blog. Get your pins out earlier than the season as people want to prepare. December 1 is not the time to start sharing Christmas decorations. October 31st is not the day to share Halloween makeup. Be there before your audience is. 

How are they performing? 

Pinterest Analytics serves as valuable market research to watch for traffic and what performs well (or poorly) so you can adjust accordingly. 

Pinterest is not my sole source of clients but it does allow business, self help and marketing searches to pop me up. I include visually pleasing photos that include my website so they can return to my page and not use my work on other pages. My travel guides, book club and 

Using my page as an example, I can find my page’s analytics in the upper left hand corner. 

I have 57.3k monthly viewers, 1,414 followers with 2.6k of monthly engagement and I can see what photos or materials were saved from my website or regular uploads. 

Business accounts are FREE so you literally have nothing to lose by trying this out. You start by answering five simple questions telling them about your business and make sure all of your contact information is setup correctly. 

I have the easy view of my stats once I log in to my account and I can promote the page if I would like. 

If I wanted to click on my monthly stats it shows my stats. This is helpful to see when I had a boost, what was posted or what time of day, weekend/day, and more valuable information so I can maximize my reach in future posts. If something performed poorly I might try switching the photo or, as some people do, publish the same material with 2-3 different cover photos and see which performs best then. 

I also get sent regular business page emails about which pins were performing best and how many impressions they received. The one I recently received let me know

“93% of people say they use Pinterest to plan purchases. As a brand,
creating boards helps you get your products or services in front of
Pinners. Pick a theme, like dinner recipes or summer outfits,
then 
add some Pins.”

Here’s a screenshot from another email breakdown. 

While not all of my pins are created by me I can see what people follow me for my most popular impressions and start to create material for them if I would like. 

I highly encourage you to switch over to a business account on all of your main social media pages and, even if a site isn’t a main traffic control, it can always give the opportunity to lead people back to your site…or you can just nerd out on numbers and demographics like me. 

If you need help setting up business accounts on any social media account, let us know. We are happy to help get you the marketing results you need!

Cheers! 

Marin

6 Creative Ideas For Your Holiday Social Media Strategy

$1 trillion

The predicted amount Americans will spend during the holidays this year. Hint: that’s the highest it’s ever been. (You can sign up free through my referral link here.


Source TheSkimm

As a business owner, how are you planning to compete in the marketplace against the noise of large, corporate companies? 

If you’ve completed a Branding + Positioning Strategy with us then you know who your target audience is, how to speak to them and where to interact with them. 

The unique position you have as an entrepreneur, small business owner or the town’s only boutique is the attention to detail, the local supplier, the sense of community, the benefit of supporting a family vs. a large corporation.

You may offer homemade ornaments, goodies baked from scratch or customized clothing. 

Maybe it’s a  service you offer. Landscaping companies who hang Christmas lights or do cleanup. A cleaning service prepping for the guest’s family visit. A decorator ready to deck the halls for any office party or set a table for a home gathering. 

Ho-Ho-Hold On….Even if you weren’t planning on incorporating holiday marketing in your strategy, you need to. Too busy or overwhelmed? We are here to help.

What you offer is just as unique as how you market it. How you market your product or service needs to match the effort you put into your work. Otherwise, how will it get into the lives of those who need it? 

I have put together six ideas to bring joy to your holiday marketing strategy (and to your customers.)

  1. ADVENT CALENDAR. Most manageable is a 12 Days of Christmas Advent Calendar. Each day, at the same time, publish a photo or video with an offer that’s good for the next 24 hours. You may also choose to do a full 24 days and you can enter whoever answers a fun holiday trivia question correctly to win one big prize. Other ideas could be the instant winner, the refer-a-friend tag or a discount on a future purchase. 
  2. E-COMMERCE. E-Commerce sales take the lead in all orders and more than 20 percent of those sales take place during the holiday season. more than half of the sales traffic is done via mobile. Is your site optimized for mobile screens? Another great idea is to ‘decorate’ the platforms your customers will see. Think of the Coca-Cola polar bears and Santa. Incorporate a new cover photo, cover video, profile photo, and effects to your platforms. Do you have an up-to-date website? We can help. 
  3. #HASHTAG. Market research can lead you to find the most frequently used hashtags for search engine optimization (SEO). #WishList2018 can be added to your feature items or #HolidayCheers for your wine, beer or spirits. The more creative for your special offers, the more buzz. You can also turn famous songs, stories or rhymes to fit your business’s theme. Have fun with it!
  4. Packages. Make it simple. Make it easy. Creating gift boxes, packages (or another creative name) is a great way to group similar items at a few different price ranges for your customers. If they can order a basket for an outdoorsman, a teenage girl or a newborn it’s a one stop shop. Showing these off as Gift Guides For… allows people to imagine who they could gift the package to. Bonus points if you include giftwrapping in the price!
  5. North Poll. Conducting polls about Christmas cookie shapes, favorite songs, least favorite movies, holiday drinks, decor styles, etc. gets interaction from your customers. By including your shop’s tag or website on the image, every time the image is shared it’s circulating to new audiences and people will look you up from the original source. 
  6. Santa’s Cause. Tis the Season to give back. At the beginning of the month announce a cause near and dear to your company’s heart. If you have a brick and mortar you can hold a warm clothing or toy drive. Enlist your employees and their families to ring bells for the Salvation Army. A portion of your sales can go toward an organization or you can accept Christmas donations (trees, wreaths, decorations, etc.) to give to those in need. I recently saw a story of a family unable to EVER have decorations or a tree because of their financial priorities. A simple Facebook post by a family friend gave them a beautiful Christmas and no Christmas decorations or trees were tossed in the trash. 

Looking for more ideas? We’ve been waiting to share more. Just ask!

I would love to hear your ideas in the comments. If you found this helpful or entertaining please share it with your friends and business tribes. 

Cheers!

Marin 

If this was helpful please leave a review on our Facebook page. 

Do you or someone you know need a hand during the holiday rush? Reach out! 

Say It To My Screen: The Impact Testimonials Have On Small Businesses

Special Offer Now Live! Expires October 31, 2018

Don’t wait, click to activate!

You’re sitting there, starving for something to eat but you definitely won’t be making it. You click open a new tab and start searching for delivery, clicking anything over four…ok, settle for three stars. You start skimming through reviews to see who actually has the most authentic street tacos and if there’s a photo; even better, you’re going there.


You’re driving down the long winding road you take to get home every day, singing every word to that song you just can’t stand and DA-DUNK you’ve hit a pothole and hear the dreaded rumbling of a flat tire that (of course) had to bend your frame and throw off the alignment.

Time to look for a trusted shop who will accept your insurance, replace the broken pieces without overcharging you and get it all done in a timely manner. Bonuses include filling your tank or washing up. How do you know what to expect?

By reading client reviews!


lyneda testimonial


If there’s anything we’ve learned by living in a mega-connected world it’s that every person has the ability to speak their mind. Some welcome; some not so welcome.

The first place a client is likely to go after being overcharged for their manicure, a shotty job on their plumbing or an expensive wedding earring that broke like a twig on the big day (…….) is to the vendor’s social media page. Here you can leave an in-depth review on your experience: the good, the bad, the ugly.

 

Why are businesses so eager to ask if your pet had a great time at their vet appointment if they know it could potentially lead to a nasty, exposing comment?

 

Because word-of-mouth is the number one referral. What you’ve turned out to subconsciously view before taking any considerable purchasing action is to hear from others like you.

People who also had the same combo skin and were looking for a great facewash.

People who also went to that movie theatre and found gum under their seat.

People who are on the same path to a similar fitness goal and worked with that trainer.

There is comfort in numbers and there is comfort in knowing what to expect.


rogge testimonial


So how do you, as a business owner, provide your customers with an experience they’ll want to rave about?

 

The more ‘stars’ and/or higher ratings you have will bump your business to the top of a potential customer’s Google search. The higher up you appear, the more click-throughs you receive, the more business you close, the more sales you make. The more attention others can draw to your business, the better.

  1. Provide an experience they’ll want to talk about. A meal, a service or a simple exchange is all about the experience. People are craving connection and experiencing something shareable. What stickers, backdrop or colors can you use that are photo-friendly? What fun hash tag can they include on that photo? What is a unique way to bring the check to the table? Can you provide a surprise to the service that you don’t advertise? (A car wash, a gas fill, an air freshener, items to hang the photo, a welcome home sign, a journal with a thank you note, etc.) If you need help brainstorming some creative ideas, let’s talk.
  2. Provide the social proof. Get legit! Every business is out for a certain purpose; usually to help, to entertain or to please in some way. Even if you have ONE review it’s proof that you’re in business and someone actually went there. Instant trust and often a deciding factor. Photos and videos you provide are meant to be aesthetically pleasing but coming from the smartphone of a client is the raw, real image of what to expect. ALWAYS respond and thank someone for leaving a review.
  3. The gift that keeps on giving. When asking someone how their experience was, thank them for coming and ask them to share their experience online. Some people offer a giveaway or another small gift as a way to say thank you. DO NOT BUY the review but incentivize. For example, if someone gives you a kind review, interact with them in public and automate a thank you email with a 10% off coupon for their next visit. They will keep spreading the word about you and you’ll reap the benefits of repeat and new business.
  4. You don’t get what you don’t ask for. Similar to #3, people need to be told what to do. If you don’t ask for referrals, if you don’t ask for a review, if you don’t make it clear what you want then they’re probably indifferent to leaving a review, regardless of the great time they had. Every bit of feedback you receive, positive or negative, is feedback you can use to improve your business. Once you ask is it easy for them to find and use? I’ve started leaving great reviews for companies but they wanted me to keep going and going and copy/paste my review on multiple platforms…it’s too much. Have them review you on Facebook and you can copy/paste it to your website.
  5. Get the employees in on it. Like a bonus structure but without the pushy perfume lady. Make it easy for customers to see your employee’s name and be able to shout them out online. It brings a personal touch to your company, makes the client feel like they can come back to see a friend and praises the employee for a job well done which will add fuel to the fantastic customer service fire. Encourage employees to leave a review online. You can add a light-hearted competition, a day off or another perk for every milestone of reviews.

Do you know how to respond to negative reviews? Not many people do.

Ask me how.


Donze testimonial


How, can we as customers, leave a constructive review?

Whether good or bad you might still want to talk about it. Unless there was a glaring issue, I usually avoid leaving a poor review. In many cases that is someone’s job or how they’re paying for their daughter’s dance lessons. There’s no reason for me to ruin their dream because it wasn’t the best food I have ever had.

How can we help these businesses out?

  1. Leave a review. Sounds simple but even just sliding the stars to the right without copy is better than nothing at all!
  2. Be specific. Can you include a name of someone who helped you? Did they have ‘good beer’ or did they have ‘the best IPA I’ve ever had! Try the Piggyback Peach when you visit this brewery.’ These keywords help the business’s SEO by pulling up the most relevant keywords. The more matches of closely related search and content pairs up to provide the best result. If someone is looking for the “Best restaurant for girls night out” and you wrote a review saying “Best spot in town for a girls night out” it’s like the internet angels are singing.
  3. It’s a visual world. Include photos and videos of what makes this place unique or what you most like to look at. If you order drinks based on their cool-factor, post a photo with the type of drink you’re enjoying. A beautifully plated meal. A well-lit back patio with live music. The menu. The ambience or the outside of the building. Help patrons get an idea of what to expect and what to look for.

Is your business taking advantage of this branding opportunity? Do you know what your highest performing SEO keywords are? I can help.


ashleylayton testimonial.PNG


Having said that, if you’re still leaving a ‘negative’ review make sure it’s filled with constructive criticism. Businesses then have a chance to respond, apologize or compensate. Pay attention to how they respond.

  1. Did you talk to the business? Things happen. People have off days. If possible, talk to the business before you go public. The service experience doesn’t end once the transaction goes through. If you’ve given them a fair chance to reply and correct the problem then give credit for their attention to fixing the problem.
  2. Keep to the facts. What happened, not what you interpreted. Did you just not like the shade of white she painted your walls or did she do it ‘because she was lazy’? Is she really bad at haircuts or just botched yours because ‘she thought you wouldn’t tip’?
  3. Keep the emotion out of it. If they were providing a personal service such as a lawyer, doctor, masseuse, wedding planner, etc. and acted in a blatantly unprofessional manner then this is important to report. Say what you need to say while realizing slander and libel are very real things.
  4. They’ve lost my business. So? If they lose the $20 you’d spend on the next visit would they really go in the red? If a stranger is reading your review and has no clue who you are is that helpful to them or is it just dramatic? A simple “I won’t be returning” or “I might go back here in the future but only as a last resort” is more helpful for patron’s to decide how they stack up against competition.

 

If you want some help on receiving or publishing reviews, remember a phone call is always free.

 

Cheers!

Marin

Don’t forget to share and take advantage of the October Promotion!

$50 off your service by activiating here.

Expires October 31, 2018

The Three Best Ways To Lose Clients: Lessons On How To Win From Losing

You Win, You Earn, You Close, You…Lose?

There are books, videos, podcasts and coaches out there who will teach you how to find and gain clients; some even go as far as to how to keep and nurture them.

But no one tells you how to lose them.

And why would they? No one wants to learn how to lose. My hope is that if you find the lessons in LOSING that you will use that to find what helps you WIN.

 

My first job out of college was 100 percent commission selling supplemental insurance products. When jobs in my field came up short, I went in for an interview and immediately recognized what kind of working environment this would be. I told myself to stick it out for one year and it ended up teaching me everything I DIDN’T want to continue doing (which taught me everything I DID want to do and be.)

If you’ve ever had issues with a boss, employer or parent you have probably learned a lot about what you DIDN’T want to do as a future boss, employer or parent.

This is just as beneficial a lesson and in comes the ‘no regrets, just lessons learned’ quotes.

 

The entire goal of a business professional is to build your book of business, have them refer you and then continually service them while receiving commissions.

Maybe you’ve been someone who is great at closing accounts or fantastic at servicing accounts OR maybe you’ve been in the game for 10 years and have accounts you don’t even have to think about.

Then one day your star client calls and asks to cancel their subscription to your product.

“No one wants to quit when he’s losing and no one wants to quit when he’s winning.” — Richard Petty

 

If you’re active on multiple channels, working with multiple people and continually filling your sales funnel then this will be a bump in the road. If you’ve decided it’s good enough and already wiped the dirt off your hands welcome to the best way to lose clients. Here are the Top Three things I learned from gaining and losing clients.

Have a topic you want to hear more about? Leave a comment and let’s talk about it!

It’s Not Them, It’s You

I was watching tired people closing business, grudgingly setting up the account and then walking away as fast as they could with their paycheck. In fact, on multiple occasions in multiple businesses, I have been handed a list of HUNDREDS of accounts or clients to revive. They had been almost a year or more of no communication and I, as a new and unfamiliar employee, was to rekindle that relationship.

It’s not their fault; it’s your fault.

If you expect someone to love you, sign up for what you’re selling and cheer for you continually, it’s not going to happen. Like any successful relationship it requires continuous communication.

My co-workers were emailing people who didn’t use their email. They were calling people who don’t answer numbers they don’t know. They were walking in to businesses surprising them in the middle of their workday.

YIKES!

They were careless and regularly got caught showing the client they weren’t any different than the thousands of other people met in their lifetime.

Pay attention to what your client needs and how best to communicate with them. Each time I met with someone I took an insane amount of detailed notes to remember everything I could about them. Their outfit, their Alma Mater, their kid’s names…anything that came up in our conversation that I could recall and build rapport.

It is not their job to buy into you while you sit back and relax. It’s YOUR job to make an effort in relating to that person and (secondly) how your product can best fit or help that person.

Mary On The Prairie

A fun way to say you’re outdated way of doing things just don’t work anymore. My first job trained all of their agents to make hundreds (150-200) cold calls every Monday. Not kidding. It was hell at a desk. That kind of poison spreads through an office, to clients and back to you.

You’re calling people who don’t want to be called, leaving messages that won’t get returned and if you DO talk to someone it was a script that more than likely never got you anywhere.

I swore I would never get another job that required you to cold call….until I did. My next job the calls were a little bit warmer but it was still a call many found pointless or uninvited and this immediately alienated them from the company.

In the age where technology has found it’s way sneakily into our everyday life via Facebook or YouTube ads, spam calls, email blasts and more, people have a lower tolerance for the icky and awkward virtual door knocker (…and in person door knocker. No, I don’t want to buy your overly expensive vacuum cleaner.)

Time to work smarter and here is where your notes come in. If possible, doing business in person will help you win more than doing business over the phone. Think about how much can get lost in translation by not being face-to-face.

If possible, I will tell them when to expect my follow-up call. I will make sure I am showing up early and prepared on time. I can reflect on my notes to overcome possible or common objections before they come up. If someone prefers to have a texting reminder for a meeting, ensure it’s professional and leave emojis out of it.

ALWAYS make sure you’re following your state’s guidelines for communication and just because your manager says “You’re not selling, you’re inviting/just talking/asking questions” always do what you feel is right and what is legal.

If you wouldn’t want a stranger calling then why call? In the age where people text, you might find more success with a texting campaign. This will likely irk people who have opted out of your calls and emails so just leave them off the list. They’ll come back when they’re ready.

Oh, and for the love of all good things, stop asking “Can I ask you a question?”

 

Erase The Scoreboard

Difficult for people who consider themselves competitive, right? Keeping track of stats, accounts closed, clients enrolled or number of ___ sold are solid ways to keep an eye on all your quantitative data. This should be something you’re buddied up to daily, weekly, monthly and quarterly in order to reach your goals and improve your business.

But it is NOT the only thing that matters.

When you have your eye on closing five new accounts this month or enrolling twenty new people during your next promotion, you’re making them NUMBERS and not PEOPLE. I highly recommend figuring out your WHY and not just using that in your elevator or sales pitch to make you seem relatable but tattoo it on your dang forehead so you see it e.v.e.r.y.d.a.y.

We all have the same handful of friends that will send the generic message about how they were thinking of you and you would be GREAT to sell ____, or how they want you to buy ___ . You know the kind.

But these people only want to talk when I am looking for someone to hire. They don’t tell me happy birthday, they don’t message me unless it’s for a product purchase and they don’t interact with any of my posts yet they are all smiles when wanting to bring me on to their team. When it comes time for me to work with someone or buy something do you think I would go to them?

If you try to pretty up an ‘Ask’ or dodge around a topic in a way that will make them feel lied to, cheated or manipulated later on then you will lose them as well as anyone they speak to about it.

Remember people are more likely to share about a negative experience than they are about a mediocre one. Always treat every person and situation as if you were taking care of a loved one. If you continue chasing after the end goal, bonus amount or number you will never win. If you remember WHY you are doing this and WHO you are doing it for, you’ve got a client for life…not just another client.

 

 

KEY TAKEAWAYS:

  • Take notes. Learn everything you can about the person and record your conversations for future use. Remember to keep it factual and unbiased to your emotion. If you see that you’ve reached out twenty times in the last year (as an example) without a return interest, let them go.
  • Communication. If you suck at listening or communicating then you’re business will suck. Show that you care and provide an awesome experience even if this means over-delivery or a few minutes longer on an already long conversation. People will always remember how you made them feel.
  • Work Smarter. If you’re doing the above two well then you can work smarter instead of harder. Use names, gather what information you can so you can speak to the correct person and do as much business in person as you can.
  • Don’t ask how to be authentic; just be authentic.
  • Say what you mean but don’t say it mean. Don’t ever talk poorly about a client (or friend or colleague, etc.) because that will reflect how YOU are, it will hardly ever damage the person you’re speaking of.

 

I hope these gave you something to think about and please share in the comments if you have any other tips for us. If you or someone you know is looking for a partner in the marketing field, let’s connect!

Cheers!
Marin

Oh, yeah, have you left a review yet? This helps people understand what they’re getting when working with Local Collaborative and I would love to review you right back!

Check it out.

www.mylocalcollaborative.com

www.mylocalcollaborative.com

 

 

 

 

Get More Social Media Engagement

In college, I majored in Journalism and Mass Communications. I was guided into a Public Relations degree, interned with an award-winning advertising agency and later played the role of a Marketing Manager. When it comes to mass communications and digital marketing, it’s not just the Millennials who are using social media for their benefit…all businesses should be maximizing their efforts. Every day I see people failing in this 

Social media provides a 24/7 connection at no cost to provide stories to establish connections and persuasion to sell and purchase products. While reading my latest JMC Update publication I came across some helpful, and very useful, social media statistics. The full magazine is available here but let’s look at the page I mentioned. I am going to walk you through the stats you can decide which platforms work best for your goals.

Why is this important?

  • 6 out of every 10 people in the U.S. will use social networks this year and the average person spends more than 5 years of their life on social media.
  • Businesses are hiring pros to focus on potential outreach and increase their revenues via free or low-paid services.

jmc update

  • 93 percent of Pinterest users use the platform to make purchases or plan future purchases.
    • Pinterest is best for those selling a physical or visual product. This is a great place to share your finished interior design photos, pretty cupcakes or recipes, decorated dorm room, candles and much more. If you’re an engagement, wedding, newborn or other special occasion photographer you have a huge potential to watermark and upload your photos for sharing.
    • The biggest key in any of these products is linking back to your website! If they are actively engaged and like what you’re doing but you don’t guide them back to help serve them, shame on you turning customers away. You can easily automate this through your website and a software like IFTTT. By connecting all of my initial automations, I can now see each blog with an image included shared on my board. People are saving them and reaching out for business.
    • Include plenty of keywords so you show up in searches. If you need any help with these, please let me help you!

  • 200 million people use Instagram stories per month. Plus, top brands post 4.9 times per week on Instagram.
    • I personally prefer using IG stories to Snapchat stories. You can also go live and interact to your audience, save to your highlights and directly poll your viewers.
    • If top brands are encouraged to post 1.5 times/day or about 4.9 times/week that doesn’t sound like it adds up too much, huh? I suggest researching your top demographic, scheduling or posting at the times they’re most likely active online to make the most of your engagement. By staggering times and days to test your results you will see what your audience is wanting and when.
    • Start by posting once daily in your theme and a pattern that will appear cohesive and beautiful to viewers.
    • Even if you’re a personal brand, switch to a business profile. You will see your stats live and have the potential to grow where you want to.

IG STORIES TRICK: There are a few requirements to use the See More swipe-up feature including having an IG Business account and at least 10k followers. If you have neither there are a few loopholes. Reach out if you want to learn the workaround.

  • 100 million hours of video content is watched on Facebook daily. 79 percent of American internet users are on Facebook.
    • You know how the videos on your timeline will start up without you pressing play? A majority of the time you will continue to watch the video and automatically be transferred to one similar. By going LIVE on Facebook you have the chance to engage with your audience. The best way to do this is to notify them the day before or day of so they know what to look forward to. If you have something to share immediately, the best way to be authentic is to…be authentic! Go live, don’t worry about correct grammar or the best lighting. Be as clear in your messaging and this video will live on in your network’s timeline.
    • Creating visual content that encourages people to share or prompts them to take action will expose you to new audiences. With 79 percent of users on Facebook, it’s a pillar that can (and should) be included in every social media campaign effort.
  • 67 percent of Americans report getting their news from social media.
    • No wonder this last election stirred up so much controversy. Using Facebook, Google searches or other online platforms as a news source is commonplace. If you can create news, write an article or share/create something newsworthy then you’re well on your way to fitting this niche and making yourself relevant.
    • Did you know NEWS stands for notable events weather and sports? Make stories newsworthy by including pieces after your hook and before your CTA that include recent events or happenings especially.

  • U.S. social network ad spending is expected to hit $26,007,137,644.75 in 2018.
    • The best form of advertising is word of mouth and referrals. This cuts the corner of having to achieve a know, like and trust factor with potential clients. People are well-aware of ad spending and targeted marketing when faced with certain topics or searches. To avoid being blocked, create your own posts. Look at what works well and replicate or boost for a few dollars. I wouldn’t boost a post that didn’t include a CTA asking to purchase a product or service.
    • You looking for someone to help with your ad targeting? I’ve got a girl. Let me know if you want to connect with her.

  • Posts with emoticons receive 33 percent more engagement than those without.
    • Emoticons, or emojis, offer a visual and creative way to express your message to followers. It’s the best way to reach a casual, informative, playful or expressive message. For example, Domino’s Pizza tweeted pizza emojis in the shape of a larger pizza emoji and used this to help their campaign Domino’s Pizza Anywhere.
    • Use GIFs, emojis or other fun communication to engage your audience.
  • The average internet user has 7.6 different social media accounts.
    • Sounds like a lot right? If you include your email or digital accounts and how connected you more than likely are this will add up quickly. I personally have Facebook, Instagram, YouTube, Twitter (not active), Pinterest, WordPress, and two email accounts. So this stat is fairly accurate.
    • If you’re looking for a way to reach the largest audience possible, post on every platform (automate sharing to make this easier) but pay special attention to your followers. If someone comments, comment back. Like their comments. Respond to messages or share testimonials. This is the most powerful resource you have.

 

You have an idea and the facts to stand behind what platform you choose to pursue. If you haven’t read my blog post on creating quality content head back over to the blog page after this.
Cheers!

Marin

You tired of reading about engagement and you want your own REAL results? Let’s work together.

How To: Be Content With Content (Free Guide Included!)

Personal brands, business brands, start-ups…there’s a lot that goes into creating a business. You want to do something that you love and earn compensation that reflects the work you put in.

You’ve set up the bank account, you’ve followed legalities, you’ve branded your company and purchased the materials needed to get going.

Let’s tell people about it!

 

Oh, but it’s just sharing a few photos and updates with a touch of humerous mishaps, right?

Eh….not so much.

You want to tell people about what you’re doing but it’s important to tell the right people, on the right channels, the right way. And the field of communications was born…

 

You don’t get fitter by just buying the gym equipment you have to use it!

You don’t get instantly prosperous by doing a one-time marketing session or class. You don’t get traffic or customers by just posting about it once and carrying on, hoping everyone will remember you’re selling ____ . Communication is a multi-platform, full-time job.

So you have the social media accounts but now what?

 

If you can, pick up some help. If you’re maximizing your resources, you should be BUSY and you’ll need to focus on doing the part of the business that you love. This can be difficult for many business owners because it’s usually something with your hands or that requires all of your attention.

Once you’re done working, you want to spend your time doing…well…what YOU want to do.

One of your goals in starting your own business was being in charge of your schedule.

So why are you letting it run you over?

 

I’ve seen waayyyy too many people fall just short of taking advantage of their communications strategy. Their competition, who are focusing on their communication and content strategy ALWAYS COME OUT ON TOP.

 

Creating content that converts…not just gets Likes

 

Will you let me help you?

Whether you want to be a top dog or you just want to play the game, I want to help you reach your goals. I created this content guide I’m about to share and had it in my marketplace ready to sell but knew the same people who weren’t paying for content strategy before wouldn’t now. So I made it an added bonus.

Is it worth something? Absolutely. The hours I spent on this could have been spent elsewhere.

But I believe this is valuable enough for you that it will just take putting in to action to see results. If you feel the urge to reciprocate, leaving a review, sending a referral or inquiring about working together would be fantastic. I am here to help whoever I can, whenever I can.

 

I would love to hear suggestions on what else you want to see and learn about. Please leave them in the comments below and don’t forget to share this on your social media pages!

 

Without further ado…

Here is your guide How To: Be Content with Content. Click the link to download!

(It is a downloadable document and will also be available on my website Products page here.)

 

Cheers!

Marin

Have a success story or want to leave a review? Sweet, thanks! You can do that here.

The Benefits of Collaborating

Why did I choose Local Collaborative?
In short, my vision for a marketing and branding firm is a business that provides the service you’d experience at a local small business with talented individuals I’ve met across the nation. I loved the word ‘collaborate’ because of it’s meaning.
col·lab·o·rate
kəˈlabəˌrāt/
verb
1. work jointly on an activity, especially to produce or create something.
“he collaborated with a distinguished painter on the designs”
synonyms: co-operate, join forces, team up, band together, work together, participate, combine, ally; More

pool resources, put —— heads together
     “they collaborated on the project”
I’ve had several unique opportunities and experiences to apply to my work and have been encouraged for my creative ideas, innovative promotion strategy and eye for design.
I’m inspired by the thought of bringing you a collaborative marketing approach from your most enthusiastic local entrepreneurs. People I have worked with and trust from multiple industries.
Together, we’ve been collaborating with companies of all types and sizes to achieve what we weren’t capable of doing on our own.
Shameless Plug: If you were wanting to take advantage of my FREE consultation and 75% Discount on your Branding + Positioning Strategy, you have until May 31st! Stop waiting to see what your potential is.
Collaboration occurs when two or more people or organizations work together to realize or achieve a goal. Collaboration is very similar to cooperation. What are the benefits of collaborating on your work? Well to name a few…
1) Sharing is caring. You’re not only cross-pollinating audiences and referral networks but you’re also sharing resources. This speeds up your efficiency and maximizes your budget.
2) The Bigger The Why. Just like you have the choice of pairing up with someone for your marketing and branding strategy, you also have the opportunity to find someone who aligns with your purpose and values. Your point of contact should be asking in-depth questions, show curiosity for learning more about your field and be as invested in your future success as you are. AND VICE VERSA.
3) It’s Complimentary. You’re probably familiar with collaborations between celebrities and popular brands on social media. You can do something similar with public figures or other companies that are similar or complimentary to yours. This is a strong marketing tactic because Word-of-Mouth is your greatest form of advertising. People trust other people they know, like and trust. These partnerships strengthen credibility, influence, retention and value.
Sound like something you’re interested in? Let’s figure out how we can collaborate on something awesome.
I’m excited for what’s to come and I appreciate you being here. Let’s go have some fun!

 

 

Cheers!

Marin

PS: Would you or someone you know like to join my team? Reach out, I’d love to talk!