Get Irresistible, Not Irrelevant. Five Steps To Create A Brand That Lasts

  Do those sound like you? The unsureness that comes with being a new business owner. The sense of overwhelm mixed with not knowing where to begin. Aware of what you need to do but not knowing how to do it.   You're not alone!  No matter what the specific goals are for your business, … Continue reading Get Irresistible, Not Irrelevant. Five Steps To Create A Brand That Lasts

You’re Not Too Good For Hashtags. The Importance of Branding on Instagram

If you're one of the 1 billion people who use Instagram each month, you've likely seen the shift from food pictures and sunsets in sepia tones to the mecca of influencers. With more than 500 million people using the platform every day, it's no wonder there's been a massive surge of effort placed on a … Continue reading You’re Not Too Good For Hashtags. The Importance of Branding on Instagram

The Evolution of Employed vs. Employee

I've held many jobs over my lifetime. I've always had an urge and a drive to be doing something productive and never turned down a job or opportunity to earn money. I've babysat and nannied, I was a lifeguard, a waitress, a secretary, a warehouse worker, a food stand worker at Chiefs and Royals games, … Continue reading The Evolution of Employed vs. Employee

Walmart, Target and Your Business

By now you've seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business? Let's take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are … Continue reading Walmart, Target and Your Business

The Personal Side of Complaints, Apologizing and Forgiveness

In case you haven't heard we are running a huge promo to celebrate our first birthday in March! Make sure you're following (social media and enter your email) so you don't miss out. Once March is over, so will this promotion. In Success Magazine's Spring 2019 issue they had a large several-page spread with one … Continue reading The Personal Side of Complaints, Apologizing and Forgiveness