Interest in Pinterest: Analytics For Any Season

The world is visual. 

We want to see beautiful photos, watch motivating videos and see professional, clean posts in person and online. 

You may not think the font, colors or editing you use is important but it is. 

You want to know why? 

  • 87 percent of consumers purchase a product solely based on how it looks. 
  • 94 percent of first impressions are design-related.
  • 75 percent of potential customers confessed to making judgments about a company’s credibility based on their website’s design.

Social media, websites and online presence are more than likely the first impression someone will have of you; make it a lasting impression. 

You know why clearance sections are in the back corners of the store? They want the regularly priced items up front, they want the pretty display up front, the neatly folded clothes up front…the disorganized, pile of clothes with the small, white, boring sign above it. 

When an area is too busy or confusing humans avoid it. Chaos and messy areas are distracting to your senses (clean your room!) and you will never get your message across with the ‘noisy’ distraction of a mess. 

If your site is bland it looks neglected.

If it’s all over the place you look irresponsible. 

If you have incorrect grammar, spelling or punctuation it looks careless.

For a review of your current branding efforts, schedule a free consultation. You can also check out this post on branding.

No matter the season or occasion, people hop on Pinterest to plan their next celebration. 

There are several tools you can use to post across multiple platforms. Buffer, IFTTT and Hootsuite are some I have used and enjoyed. 

In order to track your progress and impressions you will need to establish a business account on Pinterest. Here is a quick guide on how to do that. You can either ‘rebrand’ and change your current page or create a new one; whichever makes more sense for your business and products. 

Not sure? Just ask!

Next, make sure your boards are organized into Holiday Recipes, Christmas Decor, etc. For examples on how to do this check out popular brands like Target, Crate and Barrel or other popular brands in your field. 

You will also want to make sure your images and headlines match up with the season as I mentioned in this blog. Get your pins out earlier than the season as people want to prepare. December 1 is not the time to start sharing Christmas decorations. October 31st is not the day to share Halloween makeup. Be there before your audience is. 

How are they performing? 

Pinterest Analytics serves as valuable market research to watch for traffic and what performs well (or poorly) so you can adjust accordingly. 

Pinterest is not my sole source of clients but it does allow business, self help and marketing searches to pop me up. I include visually pleasing photos that include my website so they can return to my page and not use my work on other pages. My travel guides, book club and 

Using my page as an example, I can find my page’s analytics in the upper left hand corner. 

I have 57.3k monthly viewers, 1,414 followers with 2.6k of monthly engagement and I can see what photos or materials were saved from my website or regular uploads. 

Business accounts are FREE so you literally have nothing to lose by trying this out. You start by answering five simple questions telling them about your business and make sure all of your contact information is setup correctly. 

I have the easy view of my stats once I log in to my account and I can promote the page if I would like. 

If I wanted to click on my monthly stats it shows my stats. This is helpful to see when I had a boost, what was posted or what time of day, weekend/day, and more valuable information so I can maximize my reach in future posts. If something performed poorly I might try switching the photo or, as some people do, publish the same material with 2-3 different cover photos and see which performs best then. 

I also get sent regular business page emails about which pins were performing best and how many impressions they received. The one I recently received let me know

“93% of people say they use Pinterest to plan purchases. As a brand,
creating boards helps you get your products or services in front of
Pinners. Pick a theme, like dinner recipes or summer outfits,
then 
add some Pins.”

Here’s a screenshot from another email breakdown. 

While not all of my pins are created by me I can see what people follow me for my most popular impressions and start to create material for them if I would like. 

I highly encourage you to switch over to a business account on all of your main social media pages and, even if a site isn’t a main traffic control, it can always give the opportunity to lead people back to your site…or you can just nerd out on numbers and demographics like me. 

If you need help setting up business accounts on any social media account, let us know. We are happy to help get you the marketing results you need!

Cheers! 

Marin

6 Creative Ideas For Your Holiday Social Media Strategy

$1 trillion

The predicted amount Americans will spend during the holidays this year. Hint: that’s the highest it’s ever been. (You can sign up free through my referral link here.


Source TheSkimm

As a business owner, how are you planning to compete in the marketplace against the noise of large, corporate companies? 

If you’ve completed a Branding + Positioning Strategy with us then you know who your target audience is, how to speak to them and where to interact with them. 

The unique position you have as an entrepreneur, small business owner or the town’s only boutique is the attention to detail, the local supplier, the sense of community, the benefit of supporting a family vs. a large corporation.

You may offer homemade ornaments, goodies baked from scratch or customized clothing. 

Maybe it’s a  service you offer. Landscaping companies who hang Christmas lights or do cleanup. A cleaning service prepping for the guest’s family visit. A decorator ready to deck the halls for any office party or set a table for a home gathering. 

Ho-Ho-Hold On….Even if you weren’t planning on incorporating holiday marketing in your strategy, you need to. Too busy or overwhelmed? We are here to help.

What you offer is just as unique as how you market it. How you market your product or service needs to match the effort you put into your work. Otherwise, how will it get into the lives of those who need it? 

I have put together six ideas to bring joy to your holiday marketing strategy (and to your customers.)

  1. ADVENT CALENDAR. Most manageable is a 12 Days of Christmas Advent Calendar. Each day, at the same time, publish a photo or video with an offer that’s good for the next 24 hours. You may also choose to do a full 24 days and you can enter whoever answers a fun holiday trivia question correctly to win one big prize. Other ideas could be the instant winner, the refer-a-friend tag or a discount on a future purchase. 
  2. E-COMMERCE. E-Commerce sales take the lead in all orders and more than 20 percent of those sales take place during the holiday season. more than half of the sales traffic is done via mobile. Is your site optimized for mobile screens? Another great idea is to ‘decorate’ the platforms your customers will see. Think of the Coca-Cola polar bears and Santa. Incorporate a new cover photo, cover video, profile photo, and effects to your platforms. Do you have an up-to-date website? We can help. 
  3. #HASHTAG. Market research can lead you to find the most frequently used hashtags for search engine optimization (SEO). #WishList2018 can be added to your feature items or #HolidayCheers for your wine, beer or spirits. The more creative for your special offers, the more buzz. You can also turn famous songs, stories or rhymes to fit your business’s theme. Have fun with it!
  4. Packages. Make it simple. Make it easy. Creating gift boxes, packages (or another creative name) is a great way to group similar items at a few different price ranges for your customers. If they can order a basket for an outdoorsman, a teenage girl or a newborn it’s a one stop shop. Showing these off as Gift Guides For… allows people to imagine who they could gift the package to. Bonus points if you include giftwrapping in the price!
  5. North Poll. Conducting polls about Christmas cookie shapes, favorite songs, least favorite movies, holiday drinks, decor styles, etc. gets interaction from your customers. By including your shop’s tag or website on the image, every time the image is shared it’s circulating to new audiences and people will look you up from the original source. 
  6. Santa’s Cause. Tis the Season to give back. At the beginning of the month announce a cause near and dear to your company’s heart. If you have a brick and mortar you can hold a warm clothing or toy drive. Enlist your employees and their families to ring bells for the Salvation Army. A portion of your sales can go toward an organization or you can accept Christmas donations (trees, wreaths, decorations, etc.) to give to those in need. I recently saw a story of a family unable to EVER have decorations or a tree because of their financial priorities. A simple Facebook post by a family friend gave them a beautiful Christmas and no Christmas decorations or trees were tossed in the trash. 

Looking for more ideas? We’ve been waiting to share more. Just ask!

I would love to hear your ideas in the comments. If you found this helpful or entertaining please share it with your friends and business tribes. 

Cheers!

Marin 

If this was helpful please leave a review on our Facebook page. 

Do you or someone you know need a hand during the holiday rush? Reach out! 

“My Success Is Inevitable.” And The 10 Step Action Plan To Get You There.

In the Winter 2018 publication of Success Magazine Harris Faulkner shared her bits of wisdom on a feature page in the back. I loved everything she mentioned and hope to get my hands on her book “9 Rules of Engagement” soon!

Harris shared answers to several questions but one of my favorites was her favorite quote. I agree with Harris that my favorite is always fluctuating depending on what I was going through or needed in  that moment.  Her fortune cookie left her with “My success is inevitable.” It’s a great reminder that you are where you are supposed to be and, so long as you keep working and moving forward, you will be successful and end up just where  you need to be.

The answer that stuck out the most was her definition of integrity. Her prompt was “Integrity is…” to which she answered and I will paraphrase ‘That thing you do when nobody is watching.’

The definition of integrity is ‘the quality of being honest and having strong moral principles; moral uprightness.’

It’s when you find money on the ground and return it to the waiter who dropped it. 

It’s when you have the opportunity to break the law but choose not to. 

It’s when you hold yourself accountable for your words, thoughts, actions when you’re alone or with others. 

“Take care of your words when you’re with others and your thoughts when you’re alone.” 

A person of integrity, a person of success, a person with knowing all have a plan. I also read in this issue that being ‘too young’ or ‘too old’ is not an excuse for wandering aimlessly. You can always change your mind about who you want to be but you must always be working toward something. 

To keep working toward something, you need to create an action plan. This will help you get started in the direction of your goals and allow for flexibility should you (probably) need it later on. This is something we do with all of our clients in the Branding + Positioning Strategy which you can check out here.

  1. Set SMART Goals. The first thing we learn in any communications class is how to set SMART Goals. Specific, Measurable, Achievable, Relevant and Timely. Instead of saying ‘I will raise awareness on diabetes,’ try ‘I will prepare 200 infographics with a checklist of tasks and due-dates to help identify pre-diabetes and distribute at the health fair by April 1.’ This allows you to track progress and see how well you performed. 
  2. Identify your audience. Who are they? What do they look like? What do they sound like? How do you communicate with them? On which platform? All of these questions and more are answered in our Branding+ Positioning Strategy.  
  3. Hire in the direction you want to go. In the time it would take you to learn, try, research and implement something by ‘just doing it yourself’ take a look at who around you could help out. You can find graphic design students, Fiverr freelancers, SAHMs, Facebook job postings or a family friend to take care of the things you can let go of. Use your time where it makes sense for YOU to be. If it’s not 100% mandatory you do a task, delegate it. 
  4. Identify Opportunities. If you’re a crafter, what holidays or occasions are coming up? If you’re a decorator, before what events do people want their home decorated? Find a problem in your industry and provide a solution for it. What is the biggest pain point for your clients and how can you fix it? This is often done by a little field research as informal as a Facebook poll. 
  5. Income. Even when you think the last three months of business have been booming there is always a chance that funnel will dry up. By creating products, email campaigns, eBooks or other services you can guarantee yourself, and your employees, continued paychecks. If you’re a coach and someone can’t (or doesn’t want to) pay your monthly coaching fee, would they settle for one call a month at a lower cost? Implementing a referral program or short-time offer is a great way to bring in new clients while servicing your loyal current clients. 
  6. Move forward every day.  It’s easy to feel burnt out in your endless pursuit to success. Each day you should be taking a step toward what you want to achieve. What would a fitness icon do today? They would workout even if they didn’t feel like it. What would a millionaire do today? They would make that phone call they might not want to make. You are always choosing. You can read a book or watch a TV show. Which would be more beneficial? You could choose to sleep an extra 30 minutes or you could take a walk. Which would be more beneficial? The best thing here is that the answer is different in every situation. Some days you will need to de-stress with trash TV and sleep in instead of working out and eat a bar of chocolate instead of an apple. Balance. You control your decisions. 
  7. Network! Building a network is much more than a business luncheon to pass your business card around. Meeting locals in or outside of your industry allows you to get the word out about your offers and work with others you may have otherwise never known. Networking provides the chance to meet your mentor and create an accountability group. You could be someone’s inspiration and you’re doing no favors by playing it shy and small.
  8. Take Action! A blessing and a course, my sense of urgency still gets sh*t done. My husband is very much the type who wants to put things off and is never ready to start in fear that it will never be perfect enough to put out. I encourage clients to be well prepared but you will never know what works or what doesn’t if it isn’t public. You have nothing to improve if it doesn’t exist. 
    Want me to review your current work? Just ask!
  9.  Log Your Hours. Keep a log on your computer of where you spend your time. Much like a timesheet when you’re on a 1099 contract, log your time for a week and see if you’re spending the most time on projects that make you the most profit and make you the most happy. 
  10. Review and Improve. After implementing, testing the course for a while and reviewing your log, review what is or is not working and how you can make it better. Even if things are going great there is always a way to make the customer experience better, increase employee morale, or add-on to a current offer. Fix anything broken and reward yourself for a job well done. Thank those who have helped you thus far and be kind to those just coming in. 

I hope that you know your success is inevitable. You can slow down but you cannot stop. As long as you never give up, you will succeed. 

Cheers to taking action!

Marin

Are you ready to put your plan into action? Let’s go!

Three Year Anniversary (11.07.2015) Paper, Cotton and Leather

You know those moments when you know “Oh yeah, this is going to be big. This is one of those moments” and do everything you can to remember every little detail?

It may have been a first kiss. It may have been a major moment in history you witnessed. It may have been when you saw a shooting star.

I have a few of those myself but three main ones come to mind:

  1. Swimming solo in the Mediterranean
  2.  The day Drew proposed
  3. The day we were married

 

November 7, 2015 I married my best friend, my better half and my rock.

Three years ago we did not take a honeymoon but have made every weekend, every holiday and every single day an adventure. Words always fall short when I try to describe the type of person my husband is or why I love him but it has always been made clear we were created, raised and meant for each other.

He makes me laugh. Every day.

He makes me smile. Every day.

He makes me work harder. Every day.

He encourages me. Every day.

“Love is not about how many days, months or years you have been together. Love is about how much you love each other every single day.”

 

 

In traditional anniversary gift-giving Year One is Paper.

It’s believed that paper is the traditional symbol for the first anniversary because it signifies writing the blank pages of a new chapter in life. It also is a fragile material which represents the delicate state of a new marriage.

From the moment we were engaged I started keeping a journal of our year-long engagement. I wrote about how difficult it was being away from each other, how exciting it was to book our venue, how sweet it was to countdown to the rest of our life.

I wrote my vows in that journal and each year on our anniversary I will pull it back out and write to him/us. The papers of this journal are completely blank. They’re stark white, empty, blank; ready to be marked with the thoughts and milestones of a couple that will never be in that same stage again. If we had lines, we would be guided. If we had prompts we would be influenced.

But the pages are blank.

Only we decide what goes in them, what we never want to forget and we can focus on exactly what is best for us.

 

“Being deeply loved by someone gives you strength, while loving someone deeply gives you courage.” Lao Tzu

One Year Anniversary. Photo by Liz Rudman.

One Year Anniversary. Photo by Liz Rudman.

For more One Year Anniversary pictures by the insanely talented Liz Rudman, check this out! You can check out the location of the shoot here

 

 

Year Two is Cotton

The traditional gift for a second wedding anniversary is cotton. It symbolizes the need for a marriage to remain strong and be able to adapt to changes. The significance of the ‘gifts’ to symbolically mark the years of your relationship is not lost on me. As more time passes the material of the gifts grow more durable and valuable.

On our wedding day we opted to symbolize our unity by tying (literally) a fisherman’s knot with two golden ropes. This has remained untouched since our wedding day and the knot: solid.

During our cross-country move the end of one of the ropes was broken up a bit. The three strands that made up the rope separated but did not fray. It stopped midway up the rope without touching the knot. While I have yet to fix that, I could glue it. But that doesn’t take away the fact it was ever broken. It experienced a tribulation, a slight trauma but it still stuck together. It was held by the solid knot, surrounded by everything meant to protect it. If I were to glue it, it might look a bit better physically but that doesn’t erase what had happened.

 

Our second year brought challenges. Oh yes, it did! Job changes and promotions. My car was totaled by a drunk driver going the wrong way on I-5. Medical and health issues. Petty fights together and big relationship changes with others. There were sacrifices as individuals, there were sacrifices by family. I brought the gift of efficiency, attention to detail and small daily gestures to ease the stress of his job. He brought humor to tragedy, tight hugs when I could only cry and he lead us through several tough, challenging decisions.

Cotton can show up in many forms. It blends with other fabrics, it adapts to it’s environment and is known for holding strong in any condition. The higher quality it is created with, the longer it will last.

 

“Chains do not hold a marriage together. It is threads, hundreds of tiny threads, which sew people together through the years.” Simone Signoret

 

 

 

Year Three is Leather

The traditional 3-year anniversary gift is leather, which is symbolic of the marriage reaching a stage of flexible durability. The modern third anniversary gift is crystal (or glass), which has a special beauty, yet is still fragile—again, both significant representations of a maturing marriage.

I feel like this is going to be my favorite stage. We have reached a mutual understanding of expectations.

He updates me on his schedule and what to expect and I’ve relaxed (a little) that we don’t have to clean, do laundry…plan..or cook…etc. the same way 😉 He wants to have a relaxed day on the couch watching football without doing anything and I want to get out of the house and go do things. We compromise and do both.

We understand that good intentions are better than having done nothing at all. We understand the type of people we want to be, the type of people we want to be around or avoid and the type of people we want to raise in the future should we be so lucky.

Our wedding song was “When You Got A Good Thing” by Lady A and listening to that brings back the memories and lyrics that we hold dear to our hearts. We never forget that we do have a good thing! A GREAT thing. A unique thing.

It has always been Us and We not You and Me. We understand every decision we make is for us. Not for family. Not for friends. Not for work. Not for selfish reasons.

But what is best for US. Our favorite thing to do is enjoy every little thing around us, living in the moment, understanding how fortunate we are. We love to try new places and beers, eat new food then make fun of how it was too fancy over french fries. We love having friends and family in our home and we love being alone with the dog.

We choose to trust and love each other every day.

We choose to always kiss goodbye in the morning and say I love you every day.

We choose happiness and to laugh instead of taking each other too seriously.

We choose each other, over everything and everyone else, every day. 

11.07.2015

 11.07.2015. Photo by The Grays Photography.

 

Cheers to Three Years! 

Marin

 

And if you’d like to watch our wedding video click here

 

“Lord knows we’ve had our bad days
And more than once we’ve disagreed
But you’ve always been a friend to me.
And there’s times I’d rather kill you
Than listen to your honesty
But you’ve always been a friend to me.”

-Garth Brooks, A Friend To Me

 

 

 

The Three Best Ways To Lose Clients: Lessons On How To Win From Losing

You Win, You Earn, You Close, You…Lose?

There are books, videos, podcasts and coaches out there who will teach you how to find and gain clients; some even go as far as to how to keep and nurture them.

But no one tells you how to lose them.

And why would they? No one wants to learn how to lose. My hope is that if you find the lessons in LOSING that you will use that to find what helps you WIN.

 

My first job out of college was 100 percent commission selling supplemental insurance products. When jobs in my field came up short, I went in for an interview and immediately recognized what kind of working environment this would be. I told myself to stick it out for one year and it ended up teaching me everything I DIDN’T want to continue doing (which taught me everything I DID want to do and be.)

If you’ve ever had issues with a boss, employer or parent you have probably learned a lot about what you DIDN’T want to do as a future boss, employer or parent.

This is just as beneficial a lesson and in comes the ‘no regrets, just lessons learned’ quotes.

 

The entire goal of a business professional is to build your book of business, have them refer you and then continually service them while receiving commissions.

Maybe you’ve been someone who is great at closing accounts or fantastic at servicing accounts OR maybe you’ve been in the game for 10 years and have accounts you don’t even have to think about.

Then one day your star client calls and asks to cancel their subscription to your product.

“No one wants to quit when he’s losing and no one wants to quit when he’s winning.” — Richard Petty

 

If you’re active on multiple channels, working with multiple people and continually filling your sales funnel then this will be a bump in the road. If you’ve decided it’s good enough and already wiped the dirt off your hands welcome to the best way to lose clients. Here are the Top Three things I learned from gaining and losing clients.

Have a topic you want to hear more about? Leave a comment and let’s talk about it!

It’s Not Them, It’s You

I was watching tired people closing business, grudgingly setting up the account and then walking away as fast as they could with their paycheck. In fact, on multiple occasions in multiple businesses, I have been handed a list of HUNDREDS of accounts or clients to revive. They had been almost a year or more of no communication and I, as a new and unfamiliar employee, was to rekindle that relationship.

It’s not their fault; it’s your fault.

If you expect someone to love you, sign up for what you’re selling and cheer for you continually, it’s not going to happen. Like any successful relationship it requires continuous communication.

My co-workers were emailing people who didn’t use their email. They were calling people who don’t answer numbers they don’t know. They were walking in to businesses surprising them in the middle of their workday.

YIKES!

They were careless and regularly got caught showing the client they weren’t any different than the thousands of other people met in their lifetime.

Pay attention to what your client needs and how best to communicate with them. Each time I met with someone I took an insane amount of detailed notes to remember everything I could about them. Their outfit, their Alma Mater, their kid’s names…anything that came up in our conversation that I could recall and build rapport.

It is not their job to buy into you while you sit back and relax. It’s YOUR job to make an effort in relating to that person and (secondly) how your product can best fit or help that person.

Mary On The Prairie

A fun way to say you’re outdated way of doing things just don’t work anymore. My first job trained all of their agents to make hundreds (150-200) cold calls every Monday. Not kidding. It was hell at a desk. That kind of poison spreads through an office, to clients and back to you.

You’re calling people who don’t want to be called, leaving messages that won’t get returned and if you DO talk to someone it was a script that more than likely never got you anywhere.

I swore I would never get another job that required you to cold call….until I did. My next job the calls were a little bit warmer but it was still a call many found pointless or uninvited and this immediately alienated them from the company.

In the age where technology has found it’s way sneakily into our everyday life via Facebook or YouTube ads, spam calls, email blasts and more, people have a lower tolerance for the icky and awkward virtual door knocker (…and in person door knocker. No, I don’t want to buy your overly expensive vacuum cleaner.)

Time to work smarter and here is where your notes come in. If possible, doing business in person will help you win more than doing business over the phone. Think about how much can get lost in translation by not being face-to-face.

If possible, I will tell them when to expect my follow-up call. I will make sure I am showing up early and prepared on time. I can reflect on my notes to overcome possible or common objections before they come up. If someone prefers to have a texting reminder for a meeting, ensure it’s professional and leave emojis out of it.

ALWAYS make sure you’re following your state’s guidelines for communication and just because your manager says “You’re not selling, you’re inviting/just talking/asking questions” always do what you feel is right and what is legal.

If you wouldn’t want a stranger calling then why call? In the age where people text, you might find more success with a texting campaign. This will likely irk people who have opted out of your calls and emails so just leave them off the list. They’ll come back when they’re ready.

Oh, and for the love of all good things, stop asking “Can I ask you a question?”

 

Erase The Scoreboard

Difficult for people who consider themselves competitive, right? Keeping track of stats, accounts closed, clients enrolled or number of ___ sold are solid ways to keep an eye on all your quantitative data. This should be something you’re buddied up to daily, weekly, monthly and quarterly in order to reach your goals and improve your business.

But it is NOT the only thing that matters.

When you have your eye on closing five new accounts this month or enrolling twenty new people during your next promotion, you’re making them NUMBERS and not PEOPLE. I highly recommend figuring out your WHY and not just using that in your elevator or sales pitch to make you seem relatable but tattoo it on your dang forehead so you see it e.v.e.r.y.d.a.y.

We all have the same handful of friends that will send the generic message about how they were thinking of you and you would be GREAT to sell ____, or how they want you to buy ___ . You know the kind.

But these people only want to talk when I am looking for someone to hire. They don’t tell me happy birthday, they don’t message me unless it’s for a product purchase and they don’t interact with any of my posts yet they are all smiles when wanting to bring me on to their team. When it comes time for me to work with someone or buy something do you think I would go to them?

If you try to pretty up an ‘Ask’ or dodge around a topic in a way that will make them feel lied to, cheated or manipulated later on then you will lose them as well as anyone they speak to about it.

Remember people are more likely to share about a negative experience than they are about a mediocre one. Always treat every person and situation as if you were taking care of a loved one. If you continue chasing after the end goal, bonus amount or number you will never win. If you remember WHY you are doing this and WHO you are doing it for, you’ve got a client for life…not just another client.

 

 

KEY TAKEAWAYS:

  • Take notes. Learn everything you can about the person and record your conversations for future use. Remember to keep it factual and unbiased to your emotion. If you see that you’ve reached out twenty times in the last year (as an example) without a return interest, let them go.
  • Communication. If you suck at listening or communicating then you’re business will suck. Show that you care and provide an awesome experience even if this means over-delivery or a few minutes longer on an already long conversation. People will always remember how you made them feel.
  • Work Smarter. If you’re doing the above two well then you can work smarter instead of harder. Use names, gather what information you can so you can speak to the correct person and do as much business in person as you can.
  • Don’t ask how to be authentic; just be authentic.
  • Say what you mean but don’t say it mean. Don’t ever talk poorly about a client (or friend or colleague, etc.) because that will reflect how YOU are, it will hardly ever damage the person you’re speaking of.

 

I hope these gave you something to think about and please share in the comments if you have any other tips for us. If you or someone you know is looking for a partner in the marketing field, let’s connect!

Cheers!
Marin

Oh, yeah, have you left a review yet? This helps people understand what they’re getting when working with Local Collaborative and I would love to review you right back!

Check it out.

www.mylocalcollaborative.com

www.mylocalcollaborative.com

 

 

 

 

Ask Better Questions

“Ask stupid questions, get stupid answers.”

Or at least that’s what we’ve been told.

Why not “Ask better questions, get better answers?” It’s got the glass-half-full ring to it and provides us the opportunity to dive deeper in our relationships, conversations and learning.

If you ask better questions to potential employees, you get better employees.

If you ask better questions during a job interview, you get a better job experience and more learning or promotional opportunities.

If you ask better questions when you’re dating, you get better partners.

 

Asking questions to ensure or communicate that you’re still listening and on the same track is imperative in live videos, webinars and communications. Don’t just say you’re listening or give a false job as a hope to keep busy…you can offer real understand and valuable help if your communication is clear and accurate.

 

Another reason to ask better questions is avoiding group think. Group think is when you’re in a group of people, maybe a team meeting, and you’re trying to solve a problem. But you can’t seem to come up with any different solutions. It’s the feeling of knowing something isn’t right but there’s a tall, wide and thick brick wall just covering up what’s on the other side.

When you stay silent you become part of the group and don’t avoid being the ‘odd one out’ by providing a different answer. When you ask the same questions, you get the same answers. Ask something different, to a different person and you’ll get a different answer.

 

What you WANT to hear and what you NEED to hear might be different. Try asking the question that provides the answer you haven’t yet, or don’t, want to hear. Be original. Don’t just repeat the same thing to every person. By tailoring your conversation and paying special attention to what the person in front of you is saying to you, you’re able to ask because you’re curious not just because you’re nosy.

Show that you’re actually paying attention by elaborating on the last thing they said and translate the fact that you were actually there with them, listening to them.

 

Try this perspective out…It’s not always YOU that has to change.

It’s the other person that needs to better understand you.

That’s your job to communicate.

If you can’t effectively speak, write or communicate yourself (or your message) in the correct order then you’re identifying a weakness. By merging your best skills and strengths you can truly influence and solve a problem.

When you speak you’re always standing up and speaking to others. People are looking for that sign and encouragement of being with you. They’ll validate you externally or in a secondary action but you can’t improve your personal development if you’re not getting personal with your topics and audience.

 

If you’re a millennial reading this you have to understand we have the most valuable thing on our side right now: TIME. Don’t waste that by asking and learning the same thing everyone else is or is telling you what you should do. Branch out, be original, think for yourself and ask everyone you meet better questions.

 

Cheers!

Marin

A phone call is always free. If you’re curious about how digital marketing and creating a brand could help you, I’d love to talk.

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How To: Be Content With Content (Free Guide Included!)

Personal brands, business brands, start-ups…there’s a lot that goes into creating a business. You want to do something that you love and earn compensation that reflects the work you put in.

You’ve set up the bank account, you’ve followed legalities, you’ve branded your company and purchased the materials needed to get going.

Let’s tell people about it!

 

Oh, but it’s just sharing a few photos and updates with a touch of humerous mishaps, right?

Eh….not so much.

You want to tell people about what you’re doing but it’s important to tell the right people, on the right channels, the right way. And the field of communications was born…

 

You don’t get fitter by just buying the gym equipment you have to use it!

You don’t get instantly prosperous by doing a one-time marketing session or class. You don’t get traffic or customers by just posting about it once and carrying on, hoping everyone will remember you’re selling ____ . Communication is a multi-platform, full-time job.

So you have the social media accounts but now what?

 

If you can, pick up some help. If you’re maximizing your resources, you should be BUSY and you’ll need to focus on doing the part of the business that you love. This can be difficult for many business owners because it’s usually something with your hands or that requires all of your attention.

Once you’re done working, you want to spend your time doing…well…what YOU want to do.

One of your goals in starting your own business was being in charge of your schedule.

So why are you letting it run you over?

 

I’ve seen waayyyy too many people fall just short of taking advantage of their communications strategy. Their competition, who are focusing on their communication and content strategy ALWAYS COME OUT ON TOP.

 

Creating content that converts…not just gets Likes

 

Will you let me help you?

Whether you want to be a top dog or you just want to play the game, I want to help you reach your goals. I created this content guide I’m about to share and had it in my marketplace ready to sell but knew the same people who weren’t paying for content strategy before wouldn’t now. So I made it an added bonus.

Is it worth something? Absolutely. The hours I spent on this could have been spent elsewhere.

But I believe this is valuable enough for you that it will just take putting in to action to see results. If you feel the urge to reciprocate, leaving a review, sending a referral or inquiring about working together would be fantastic. I am here to help whoever I can, whenever I can.

 

I would love to hear suggestions on what else you want to see and learn about. Please leave them in the comments below and don’t forget to share this on your social media pages!

 

Without further ado…

Here is your guide How To: Be Content with Content. Click the link to download!

(It is a downloadable document and will also be available on my website Products page here.)

 

Cheers!

Marin

Have a success story or want to leave a review? Sweet, thanks! You can do that here.

Argue like you’re right. Listen like you’re wrong.

“Argue like you’re right. Listen like you’re wrong.”

Made you stop, didn’t it?

YES. It’s powerful.

 

I heard this while I was listening to the “Originals” by Adam Grant (mentioned in my latest book club post) and I’ve been thinking of the way he phrased this ever since.

When you’re speaking to a child or trying to explain something you repeat yourself probably 12,804 times…at least.

If you keep doing the same thing, you get the same results.

If you keep saying the same thing, you keep repeating the same message.

If you keep talking then you don’t learn anything knew; you’re only repeating what you already know.

 

So how do you make sure a lesson sinks in? What’s more powerful:

“Don’t touch the stove.” OR “Don’t touch the stove because it will burn you and you’ll get hurt.”

I think Grant’s point in describing “Argue like you’re right. Listen like you’re wrong.” was to help clients understand the difference between what is ‘worth’ fighting for and when you’re talking, what to say.

 

 

Argue Like You’re Right

Maybe argue isn’t the best choice of words here. What if it was replaced with  Stand Up, Defend, Speak or Reason?

I don’t want to assume that because I was a female or a novice employee or young were any of the reasons that I was brushed aside when it came time to share my opinion but they’ve played factors. I have shared ideas or played devil’s advocate with my concerns only to be forgotten and dismissed…until it was time to use an idea or make a profit then the credit was transferred in the blink of an eye.

I was raised in a household where the loudest voice or biggest action ended the fight so guess how quickly and often things escalated?

What have I learned from all of this?

First, I had to find a better way to communicate. I had to list out and be prepared with my thoughts. I had to check my reasoning and decide between ‘tattling or telling’ you decipher as a child. I had to stand firm and stop interruptions when they attempted to cut me short. Then I had to…

 

 

Listen Like You’re Wrong

Ego meet Ego Check. Tongue tied, lips shut, eyes and ears open wide. Be accepting and take notes if you can. Before reacting as quickly as possible, say you’re unsure. Listen with the confidence that you presented your thoughts as best as possible but be humble enough to listen for points of view that you may have missed.

When you stand up firmly, not aggressively, for what you’re trying to communicate, people are much more likely to listen and agree with you. (If not agree, at least understand where you’re coming from.)

There is always room to mutually value the opinions of yourself and those you’re working with. What you have to say, what you think and what you are doing are valuable and you deserve to be heard.  Don’t be shot down or apologize every time someone disagrees or tries to silence you. Tell them to hold on a second and argue like you’re right….then listen like you’re wrong.

 

Cheers!

Marin

PS: Do you want to communicate your business or personal brand more effectively? Reach out.