You’re Not Too Good For Hashtags. The Importance of Branding on Instagram

If you're one of the 1 billion people who use Instagram each month, you've likely seen the shift from food pictures and sunsets in sepia tones to the mecca of influencers. With more than 500 million people using the platform every day, it's no wonder there's been a massive surge of effort placed on a … Continue reading You’re Not Too Good For Hashtags. The Importance of Branding on Instagram

All You Need Is Less

I've slowly been renovating my website. This usually starts with revamping the copy and then moving more in depth as I get into it. While updating the main page, I came across a phrase I fell in love with. All You Need Is Less. When first starting this branding and marketing agency I knew I … Continue reading All You Need Is Less

The Evolution of Employed vs. Employee

I've held many jobs over my lifetime. I've always had an urge and a drive to be doing something productive and never turned down a job or opportunity to earn money. I've babysat and nannied, I was a lifeguard, a waitress, a secretary, a warehouse worker, a food stand worker at Chiefs and Royals games, … Continue reading The Evolution of Employed vs. Employee

How To Own Your Business Before It Owns You (And What You’re Doing Illegally On Facebook)

What's your name? Ok, now go buy YourName.com. Even if you're unsure of what you want to do, in what industry or what to call it. The number one way to own your business is to create, manage and improve your sites and systems. You cannot improve or evaluate something that isn't happening. The countdown … Continue reading How To Own Your Business Before It Owns You (And What You’re Doing Illegally On Facebook)

Walmart, Target and Your Business

By now you've seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business? Let's take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are … Continue reading Walmart, Target and Your Business

Scroll with it. Tap with it. Facts On Why Your Content Needs To Be Tap Friendly.

Tapping vs. Scrolling. Unless you have been living off-the-grid in the boonies or on a tech strike you have probably experienced the addictive world of smart phones. Gone are the days where you have to press the key three times to get the letter C. You don't have to turn around your phone to get … Continue reading Scroll with it. Tap with it. Facts On Why Your Content Needs To Be Tap Friendly.

How To Self-Promote Without Feeling Salesy or Pompous

Want some free stuff? Don't worry. I've got this.  Does going live on Facebook or sharing selfies on Instagram with ironic captions make you cringe? Yep. Same. Something I regularly run into when presenting my clients (and, let's be real, myself) is apprehension to putting themselves out there. Even though people are buying YOU and … Continue reading How To Self-Promote Without Feeling Salesy or Pompous

Interest in Pinterest: Analytics For Any Season

The world is visual.  We want to see beautiful photos, watch motivating videos and see professional, clean posts in person and online.  You may not think the font, colors or editing you use is important but it is.    You want to know why?  87 percent of consumers purchase a product solely based on how … Continue reading Interest in Pinterest: Analytics For Any Season