What's your name? Ok, now go buy YourName.com. Even if you're unsure of what you want to do, in what industry or what to call it. The number one way to own your business is to create, manage and improve your sites and systems. You cannot improve or evaluate something that isn't happening. The countdown … Continue reading How To Own Your Business Before It Owns You (And What You’re Doing Illegally On Facebook)
Time is running out! Your audience is hiring others to do what you're too scared to put out there in front of them. Get Your Customized Branding + Positioning Strategy now! You had a business idea. You hire someone to craft a logo. Boom. You're Done. Nooooo, not quite. At least not if you want … Continue reading Creating A Brand That Lasts
By now you've seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business? Let's take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are … Continue reading Walmart, Target and Your Business
As you've probably (definitely) heard by now, Local Collaborative just hit our first year in business. Maybe you're here from watching this video. Watch The Video On Facebook While I wouldn't say we will be featured on How I Built This any time soon, I would say the clientele base has consistently grew, I was … Continue reading Evaluating Your First Year In Business
Tapping vs. Scrolling. Unless you have been living off-the-grid in the boonies or on a tech strike you have probably experienced the addictive world of smart phones. Gone are the days where you have to press the key three times to get the letter C. You don't have to turn around your phone to get … Continue reading Scroll with it. Tap with it. Facts On Why Your Content Needs To Be Tap Friendly.
Want some free stuff? Don't worry. I've got this. Does going live on Facebook or sharing selfies on Instagram with ironic captions make you cringe? Yep. Same. Something I regularly run into when presenting my clients (and, let's be real, myself) is apprehension to putting themselves out there. Even though people are buying YOU and … Continue reading How To Self-Promote Without Feeling Salesy or Pompous
The world is visual. We want to see beautiful photos, watch motivating videos and see professional, clean posts in person and online. You may not think the font, colors or editing you use is important but it is. You want to know why? 87 percent of consumers purchase a product solely based on how … Continue reading Interest in Pinterest: Analytics For Any Season
The predicted amount Americans will spend $1 trillion during the holidays this year. This is the highest it's ever been.
Until you've decided to launch your business or needed a business facelift you probably weren't familiar with what logos actually cost. You may know it'll take a couple rounds until you get what you want, you may have a team or creates a concept for you and handles the budget or you may be researching … Continue reading What Your Logo Is Worth (And The Cost Of Not Having One.)
Why are testimonials so important? How do we respond to negative reviews? How can we help businesses by leaving positive reviews? It's all here.