Until you’ve decided to launch your business or needed a business facelift you probably weren’t familiar with what logos actually cost.
You may know it’ll take a couple rounds until you get what you want, you may have a team or creates a concept for you and handles the budget or you may be researching the investment for yourself for the first time.
While working at an advertising agency we created brands frequently and incorporated their style into everything we did: colors, fonts, voice…if you want to learn more about creating a brand, read this. One of the first, and most important steps, in branding a company is creating a logo.
A logo is the first impression people will have of your business. If there were no words or text to accompany your logo, would you be able to identify what the business provided? It’s important to stay cohesive and consistent in your logo and branding efforts.
Logos will be the face of your company and we all want to put our best foot forward. Your logos and emblems appear on your social media, profile pictures, business cards, stationary and much, much more. You can read the difference between logos and emblems here.
If you’re a small business looking for a professional and reasonably-priced logo design prices will start at $100. You can expect a grad student, a graphic designer or other digital creator to create a simple, but effective, design for at or around this price. Intricate patterns and complex lettering may increase the price of the logo. This could include foil, watercolor or interactive logos.
Usually this will include a meeting to discuss specifics, client wishes and a design concept for your designer to work off of. They will present you with the first draft which should include 1-5 options in a variety of colors, layouts and examples of what the logo will look like on different materials and backgrounds. You will want to see what it looks like on black, white, print and web.
The designer usually offers 1-2 revisions so the initial meeting is extremely important to maximize the revisions. Feel free to give them reign to play as that’s what they’re meant to do; create an artistic vision you probably didn’t think of. They will also offer an outside perspective as a ‘potential client’ which is important for you as someone who isn’t elbows deep like you are as the business owner.
What they see is what a client, who knows nothing about your business, will see. If it’s between you and another business what will set you apart? Experience, ability to communicate WHO you are and WHY WHAT you provide is better than the competition.
Local Collaborative’s prices are affordable, consistent and transparent on what we offer. You will receive high-quality, invested service from collaborators just as passionate about creating and representing your brand well. If you are budget and time conscious, this is a great option for you. If you would rather spend your time your way than your money on numerous expenses, this is for you. If you want high quality for a low to mid-range, this is for you!
While we bill on a project-based spreadsheet, we do have hourly options for any extra needs or revisions other than those included. We offer several years experience and guarantee you’ll be proud of sharing your new logo with a fresh brand. Let’s get started!
If you’re a larger business or looking for an agency or other freelancer prices are likely going to start at $300 going upwards to $2,500. Yes, you read that right.
Obviously any amount of money is an investment in your business but businesses change and evolve. Having an affordable option gives you the satisfaction of becoming ‘official’ and the flexibility to change and evolve. We offer guidance every step of the way without gouging your profits.
Local Collaborative has helped numerous businesses create their branding, providing a vision and template on which they can return to and improve upon. If you’d like to check out our portfolio of work, click this. Since working with these clients we teamed up with a graphic design grad who is just as passionate about creating logos. Megan Meyer has provided design, printing and marketing services for numerous happy clients and they return to her for her creative style and clear vision. If you would like to learn more about our logo and branding process, schedule a quick FREE call!