When first starting this branding and marketing agency I knew I wanted to focus on a local business feel, a collaborative effort, starting from simple roots and providing endless potential. Like my tagline in the cover video here.
While working with small business owners I have noticed they are all seeking to start from the basics (usually designing a logo, putting out convertable content on a regular basis and/or building a website.)
I also see quite a few mental obstacles several entrepreneurs aren’t ready to face. Maybe they’re scared the products are too expensive (Spoiler Alert: Local Collaborative is more affordable than a majority of your subscription services!) or there’s a fear of commitment to sharing log-in info or having someone else’s vision navigate what you’ve put blood, sweat and tears into building.
So they attempt to go at it themselves. Because it seems simple enough, right?
Then what happens…
Things happen. Life happens. Business occupies all of your time and social media is the last thing you should be focusing on (NO, NO, NO!! Please share everything about your business online! People LOVE BTS of who and what they’re buying!)
Similar to when I am on a run, I continually repeat You Can Slow Down But You CANNOT Stop. Would it be great to post 3-5x a week for your audience? Yes, that’s why you bring in help to make that happen. Is it more necessary to put out one post a week to let them know your doors are still open?
-You can slow down but you can’t stop.-
Your track record, so far, of making it through bad days is 100%. You have so far overcome or learned from every problem or issue that’s arose. Remember how many times you’ve been in that position and had that feeling? You’ve done it before. You can do it again. You can slow down but you cannot stop getting in front of your audience, serving them with massive value and putting yourself out there like all of your competitors are.
Make a goal RIGHT NOW to post at least once a week. Anything. A video, a photo, a client testimony or a helpful tip. If people aren’t seeing your posts or hearing from you then they don’t know you’re still in business and they will never refer or buy from you.
Check out our portfolio for the results and insane transformations businesses (like yours) experience with simple efforts.
I’ve always had an urge and a drive to be doing something productive and never turned down a job or opportunity to earn money.
I’ve babysat and nannied, I was a lifeguard, a waitress, a secretary, a warehouse worker, a food stand worker at Chiefs and Royals games, emcee, a housekeeper, organizer (dreamy!), an insurance salesman, a marketing manager and much more.
Most recent title: business owner.
Maybe others saw I had an entrepreneurial spirit, a creative drive paired with a constant work ethic or maybe it came as a complete surprise. It was for me.
Over my years of working, before and after college, there was not much consistency. I knew everything was temporary until I graduated and received a ‘big kid job.’ I was highly disappointed by options available for military spouses and even more disappointed in my employers and their business structure.
After two years of working for more, more, more, I decided it was time to take my passion for strategic creativity and develop a business I, and others like me, could benefit from.
I was excited!
I was nervous to say I was a founder.
I was encouraged to move forward anyway.
Although I am still waiting for that big salary to reflect the time and effort put in (someday) this is exactly what I am meant to be doing. I’ve loved keeping myself employed on my terms instead of following mundane tasks that lead to no tangible results. I have never once cringed from unethical behavior or business practices. That in itself is a success to me.
I’m a firm believer that making money is better than sitting idle waiting for the next big opportunity to fall in your lap. Part of this means you say YES to doing a job and learn how to do it after that. Even the most experienced bartender had a first shift at one time in their life. The best plumber knows what to look for because he’s worked day in and day out in his field.
You have to start somewhere.
I have never been nervous to say I wasn’t sure how to do something but I was willing to learn and ask questions. I was motivated to work a little longer, a little harder or a little more than my peers in order to get the job done.
And it always paid off.
Just like working out you might not always be thrilled to go in to work or motivated to do something but your discipline will keep you showing up day in and day out until you get to do what you want to do instead of what you have to do.
Maybe you find yourself ready to take a step toward a promotion? Toward leadership? Toward another job or starting your own business? Hopefully you’re already a leader, boss or employer and are seeking a way to treat your team better.
This is The Evolution Of The Employee I’ve come across online and I not only love that it resembles what’s happened for me personally but also what’s happening in the work culture.
When you find the release from poor management or micromanagement you find what you learned about leaving for college. A newfound freedom. A relief. Maybe a freak out when it comes time to memorize your SSN. I get it.
But you figure it out because maybe mom won’t answer her phone in time. So you have to figure out who to call and what office to visit. Maybe they’re not there to hand you gas money, entertainment money or tuition. So you’ve got to figure out how to earn money and budget your necessities vs your vanities.
“She stood in the storm and when the wind did not blow her away, she adjusted her sails.” – Elizabeth Edwards
So I encourage you to start today. Start right now. Go do something that will get you one small, tiny step closer to where you want to be. Even with your full-time job, your busy home life or your lack of resources (time or money) just go do something.
Start writing blogs, start taking photos, go to the gym once a week, then twice then three times.
Start reading books, listening to podcasts and watching documentaries. Start researching, learning, investing and attending.
You’re sitting there, starving for something to eat but you definitely won’t be making it. You click open a new tab and start searching for delivery, clicking anything over four…ok, settle for three stars. You start skimming through reviews to see who actually has the most authentic street tacos and if there’s a photo; even better, you’re going there.
You’re driving down the long winding road you take to get home every day, singing every word to that song you just can’t stand and DA-DUNK you’ve hit a pothole and hear the dreaded rumbling of a flat tire that (of course) had to bend your frame and throw off the alignment.
Time to look for a trusted shop who will accept your insurance, replace the broken pieces without overcharging you and get it all done in a timely manner. Bonuses include filling your tank or washing up. How do you know what to expect?
If there’s anything we’ve learned by living in a mega-connected world it’s that every person has the ability to speak their mind. Some welcome; some not so welcome.
The first place a client is likely to go after being overcharged for their manicure, a shotty job on their plumbing or an expensive wedding earring that broke like a twig on the big day (…….) is to the vendor’s social media page. Here you can leave an in-depth review on your experience: the good, the bad, the ugly.
Why are businesses so eager to ask if your pet had a great time at their vet appointment if they know it could potentially lead to a nasty, exposing comment?
Because word-of-mouth is the number one referral. What you’ve turned out to subconsciously view before taking any considerable purchasing action is to hear from others like you.
People who also had the same combo skin and were looking for a great facewash.
People who also went to that movie theatre and found gum under their seat.
People who are on the same path to a similar fitness goal and worked with that trainer.
There is comfort in numbers and there is comfort in knowing what to expect.
So how do you, as a business owner, provide your customers with an experience they’ll want to rave about?
The more ‘stars’ and/or higher ratings you have will bump your business to the top of a potential customer’s Google search. The higher up you appear, the more click-throughs you receive, the more business you close, the more sales you make. The more attention otherscan draw to your business, the better.
Provide an experience they’ll want to talk about. A meal, a service or a simple exchange is all about the experience. People are craving connection and experiencing something shareable. What stickers, backdrop or colors can you use that are photo-friendly? What fun hash tag can they include on that photo? What is a unique way to bring the check to the table? Can you provide a surprise to the service that you don’t advertise? (A car wash, a gas fill, an air freshener, items to hang the photo, a welcome home sign, a journal with a thank you note, etc.) If you need help brainstorming some creative ideas, let’s talk.
Provide the social proof. Get legit! Every business is out for a certain purpose; usually to help, to entertain or to please in some way. Even if you have ONE review it’s proof that you’re in business and someone actually went there. Instant trust and often a deciding factor. Photos and videos you provide are meant to be aesthetically pleasing but coming from the smartphone of a client is the raw, real image of what to expect. ALWAYS respond and thank someone for leaving a review.
The gift that keeps on giving. When asking someone how their experience was, thank them for coming and ask them to share their experience online. Some people offer a giveaway or another small gift as a way to say thank you. DO NOT BUY the review but incentivize. For example, if someone gives you a kind review, interact with them in public and automate a thank you email with a 10% off coupon for their next visit. They will keep spreading the word about you and you’ll reap the benefits of repeat and new business.
You don’t get what you don’t ask for. Similar to #3, people need to be told what to do. If you don’t ask for referrals, if you don’t ask for a review, if you don’t make it clear what you want then they’re probably indifferent to leaving a review, regardless of the great time they had. Every bit of feedback you receive, positive or negative, is feedback you can use to improve your business. Once you ask is it easy for them to find and use? I’ve started leaving great reviews for companies but they wanted me to keep going and going and copy/paste my review on multiple platforms…it’s too much. Have them review you on Facebook and you can copy/paste it to your website.
Get the employees in on it. Like a bonus structure but without the pushy perfume lady. Make it easy for customers to see your employee’s name and be able to shout them out online. It brings a personal touch to your company, makes the client feel like they can come back to see a friend and praises the employee for a job well done which will add fuel to the fantastic customer service fire. Encourage employees to leave a review online. You can add a light-hearted competition, a day off or another perk for every milestone of reviews.
How, can we as customers, leave a constructive review?
Whether good or bad you might still want to talk about it. Unless there was a glaring issue, I usually avoid leaving a poor review. In many cases that is someone’s job or how they’re paying for their daughter’s dance lessons. There’s no reason for me to ruin their dream because it wasn’t the best food I have ever had.
How can we help these businesses out?
Leave a review. Sounds simple but even just sliding the stars to the right without copy is better than nothing at all!
Be specific. Can you include a name of someone who helped you? Did they have ‘good beer’ or did they have ‘the best IPA I’ve ever had! Try the Piggyback Peach when you visit this brewery.’ These keywords help the business’s SEO by pulling up the most relevant keywords. The more matches of closely related search and content pairs up to provide the best result. If someone is looking for the “Best restaurant for girls night out” and you wrote a review saying “Best spot in town for a girls night out” it’s like the internet angels are singing.
It’s a visual world. Include photos and videos of what makes this place unique or what you most like to look at. If you order drinks based on their cool-factor, post a photo with the type of drink you’re enjoying. A beautifully plated meal. A well-lit back patio with live music. The menu. The ambience or the outside of the building. Help patrons get an idea of what to expect and what to look for.
Is your business taking advantage of this branding opportunity? Do you know what your highest performing SEO keywords are? I can help.
Having said that, if you’re still leaving a ‘negative’ review make sure it’s filled with constructive criticism. Businesses then have a chance to respond, apologize or compensate. Pay attention to how they respond.
Did you talk to the business? Things happen. People have off days. If possible, talk to the business before you go public. The service experience doesn’t end once the transaction goes through. If you’ve given them a fair chance to reply and correct the problem then give credit for their attention to fixing the problem.
Keep to the facts. What happened, not what you interpreted. Did you just not like the shade of white she painted your walls or did she do it ‘because she was lazy’? Is she really bad at haircuts or just botched yours because ‘she thought you wouldn’t tip’?
Keep the emotion out of it. If they were providing a personal service such as a lawyer, doctor, masseuse, wedding planner, etc. and acted in a blatantly unprofessional manner then this is important to report. Say what you need to say while realizing slander and libel are very real things.
They’ve lost my business. So? If they lose the $20 you’d spend on the next visit would they really go in the red? If a stranger is reading your review and has no clue who you are is that helpful to them or is it just dramatic? A simple “I won’t be returning” or “I might go back here in the future but only as a last resort” is more helpful for patron’s to decide how they stack up against competition.
There are books, videos, podcasts and coaches out there who will teach you how to find and gain clients; some even go as far as to how to keep and nurture them.
But no one tells you how to losethem.
And why would they? No one wants to learn how to lose. My hope is that if you find the lessons in LOSING that you will use that to find what helps you WIN.
My first job out of college was 100 percent commission selling supplemental insurance products. When jobs in my field came up short, I went in for an interview and immediately recognized what kind of working environment this would be. I told myself to stick it out for one year and it ended up teaching me everything I DIDN’T want to continue doing (which taught me everything I DID want to do and be.)
If you’ve ever had issues with a boss, employer or parent you have probably learned a lot about what you DIDN’T want to do as a future boss, employer or parent.
This is just as beneficial a lesson and in comes the ‘no regrets, just lessons learned’ quotes.
The entire goal of a business professional is to build your book of business, have them refer you and then continually service them while receiving commissions.
Maybe you’ve been someone who is great at closing accounts or fantastic at servicing accounts OR maybe you’ve been in the game for 10 years and have accounts you don’t even have to think about.
Then one day your star client calls and asks to cancel their subscription to your product.
“No one wants to quit when he’s losing and no one wants to quit when he’s winning.” — Richard Petty
If you’re active on multiple channels, working with multiple people and continually filling your sales funnel then this will be a bump in the road. If you’ve decided it’s good enough and already wiped the dirt off your hands welcome to the best way to lose clients. Here are the Top Three things I learned from gaining and losing clients.
Have a topic you want to hear more about? Leave a comment and let’s talk about it!
It’s Not Them, It’s You
I was watching tired people closing business, grudgingly setting up the account and then walking away as fast as they could with their paycheck. In fact, on multiple occasions in multiple businesses, I have been handed a list of HUNDREDS of accounts or clients to revive. They had been almost a year or more of no communication and I, as a new and unfamiliar employee, was to rekindle that relationship.
It’s not their fault; it’s your fault.
If you expect someone to love you, sign up for what you’re selling and cheer for you continually, it’s not going to happen. Like any successful relationship it requires continuous communication.
My co-workers were emailing people who didn’t use their email. They were calling people who don’t answer numbers they don’t know. They were walking in to businesses surprising them in the middle of their workday.
They were careless and regularly got caught showing the client they weren’t any different than the thousands of other people met in their lifetime.
Pay attention to what your client needs and how best to communicate with them. Each time I met with someone I took an insane amount of detailed notes to remember everything I could about them. Their outfit, their Alma Mater, their kid’s names…anything that came up in our conversation that I could recall and build rapport.
It is not their job to buy into you while you sit back and relax. It’s YOUR job to make an effort in relating to that person and (secondly) how your product can best fit or help that person.
Mary On The Prairie
A fun way to say you’re outdated way of doing things just don’t work anymore. My first job trained all of their agents to make hundreds (150-200) cold calls every Monday. Not kidding. It was hell at a desk. That kind of poison spreads through an office, to clients and back to you.
You’re calling people who don’t want to be called, leaving messages that won’t get returned and if you DO talk to someone it was a script that more than likely never got you anywhere.
I swore I would never get another job that required you to cold call….until I did. My next job the calls were a little bit warmer but it was still a call many found pointless or uninvited and this immediately alienated them from the company.
In the age where technology has found it’s way sneakily into our everyday life via Facebook or YouTube ads, spam calls, email blasts and more, people have a lower tolerance for the icky and awkward virtual door knocker (…and in person door knocker. No, I don’t want to buy your overly expensive vacuum cleaner.)
Time to work smarter and here is where your notes come in. If possible, doing business in person will help you win more than doing business over the phone. Think about how much can get lost in translation by not being face-to-face.
If possible, I will tell them when to expect my follow-up call. I will make sure I am showing up early and prepared on time. I can reflect on my notes to overcome possible or common objections before they come up. If someone prefers to have a texting reminder for a meeting, ensure it’s professional and leave emojis out of it.
ALWAYS make sure you’re following your state’s guidelines for communication and just because your manager says “You’re not selling, you’re inviting/just talking/asking questions” always do what you feel is right and what is legal.
If you wouldn’t want a stranger calling then why call? In the age where people text, you might find more success with a texting campaign. This will likely irk people who have opted out of your calls and emails so just leave them off the list. They’ll come back when they’re ready.
Oh, and for the love of all good things, stop asking “Can I ask you a question?”
Erase The Scoreboard
Difficult for people who consider themselves competitive, right? Keeping track of stats, accounts closed, clients enrolled or number of ___ sold are solid ways to keep an eye on all your quantitative data. This should be something you’re buddied up to daily, weekly, monthly and quarterly in order to reach your goals and improve your business.
But it is NOTthe only thing that matters.
When you have your eye on closing five new accounts this month or enrolling twenty new people during your next promotion, you’re making them NUMBERS and not PEOPLE. I highly recommend figuring out your WHY and not just using that in your elevator or sales pitch to make you seem relatable but tattoo it on your dang forehead so you see it e.v.e.r.y.d.a.y.
We all have the same handful of friends that will send the generic message about how they were thinking of you and you would be GREAT to sell ____, or how they want you to buy ___ . You know the kind.
But these people only want to talk when I am looking for someone to hire. They don’t tell me happy birthday, they don’t message me unless it’s for a product purchase and they don’t interact with any of my posts yet they are all smiles when wanting to bring me on to their team. When it comes time for me to work with someone or buy something do you think I would go to them?
If you try to pretty up an ‘Ask’ or dodge around a topic in a way that will make them feel lied to, cheated or manipulated later on then you will lose them as well as anyone they speak to about it.
Remember people are more likely to share about a negative experience than they are about a mediocre one. Always treat every person and situation as if you were taking care of a loved one. If you continue chasing after the end goal, bonus amount or number you will never win. If you remember WHY you are doing this and WHO you are doing it for, you’ve got a client for life…not just another client.
Take notes. Learn everything you can about the person and record your conversations for future use. Remember to keep it factual and unbiased to your emotion. If you see that you’ve reached out twenty times in the last year (as an example) without a return interest, let them go.
Communication. If you suck at listening or communicating then you’re business will suck. Show that you care and provide an awesome experience even if this means over-delivery or a few minutes longer on an already long conversation. People will always remember how you made them feel.
Work Smarter. If you’re doing the above two well then you can work smarter instead of harder. Use names, gather what information you can so you can speak to the correct person and do as much business in person as you can.
Don’t ask how to be authentic; just be authentic.
Say what you mean but don’t say it mean. Don’t ever talk poorly about a client (or friend or colleague, etc.) because that will reflect how YOU are, it will hardly ever damage the person you’re speaking of.
I hope these gave you something to think about and please share in the comments if you have any other tips for us. If you or someone you know is looking for a partner in the marketing field, let’s connect!
Oh, yeah, have you left a review yet? This helps people understand what they’re getting when working with Local Collaborative and I would love to review you right back!
Funny subject for someone who focuses a large part of their industry in social media, right?
Well. That’s exactly the point.
In a world where it is 110% necessary to have some sort of online presence for your business, how many potential clients are you missing out on by not being online? How many clients would you lose if every social media platform you’re on were to disappear?
I’ve heard several excuses, concerns and questions about being (or not being) online:
“I know I’ve missed at least 10 clients because I don’t have a website.”
“I got on Facebook but now it’s about Instagram and I need to post on Pinterest but I want them to order through a website…It’s all too much so I just gave up.”
“I’ve never been on ____ because my people aren’t there.”
Yeah, I thought so…
How do we overcome these problems we’re facing?
It starts with branding. There’s more to it than a cool name and pretty logo. You need to figure out your ideal audience, the colors that will attract them, the language they speak and where to communicate with them. Use your Free Consultation right now if you haven’t before!
NEVER…listening?…NEVER put all of your eggs in one basket! And NEVER have too many baskets. A good rule of thumb is to focus on two to three social media platforms for your business. This is manageable and will prove to have a strong ROI for you. Any more than that and you’re making little to no impact on your audience. I suggest most of my clients focus on Facebook and Instagram while directing all traffic back to your website. Curious on where to focus your social media advertising? Check this out.
If this sounds too intimidating or time consuming then please let us help you. Local Collaborative is doing important work to take the question and uncertainty out of your marketing and communication needs. As I mentioned, this is necessary for your business but can be confusing or overwhelming to busy business owners.
You know whoyou are talking to and more than likely wherethey hang out online. Now it’s time for how. If you don’t already have your Instagram or Facebook Business Account setup, do it now. This will let you know where your audience is, who they are and when they are online. I’ll lead by example…
I researched the best days to post blogs and it was Tuesdays. I tested a few varying times in the morning and early afternoon for my posts and saw that just before lunch and in the evening around 9 p.m. is when most of my audience was checking out my profile. These are the peak break times for my working age audience. Instagram is the most popular platform and, since it’s more than likely the last thing they’re checking before bed, it’s the most personal.
What I post, write and share will resonate with my audience if I am able to communicate with them at the most convenient time for them. I find that I am able to interact at these same times because the young professional audience is looking for the same thing.
If your audience is single moms, construction workers, farmers or realtors, whenis the best time to reach them and howcan you best serve them? How often are they online and on what platform?
At the end of the day this is ‘just’ the shallow world of online life highlights, ruining perceptions of realities everywhere. So WHYdoes this matter so much?
If your WHY is big enough then you probably already realize the importance of this. If your WHY is simply to help others, spread awareness or share your findings (like many people) then why not give it the best chance of happening? If you’re only half-assing your attempts then you really don’t think what you have is that important and your audience or potential clients are not worth it.
If you’re solely depending your entire business or success on social media platforms then open your eyes, ears and heart to this.
Social Media Is A Supplement
Just like a supplement, it enhances what you are currently working on achieving but it cannot compare to what a healthy diet and consistent exercise routine can do for you. The world does not revolve around social media, nor should it.
If you base your success on subscribers, likes, shares or following ONLY then what does that say about your business when Facebook shuts down?
When your Instagram gets deleted?
When you’re in a YouTube scandal and lose all paid partnerships and subscribers?
I don’t want to see any more businesses struggle with their happiness and entrepreneurial success based on what they do or don’t have online.
A good business will thrive on WHO they are, WHAT they provide and HOW they provide it.
We believe a sustainable business thrives on word-of-mouth referrals that lead people to their Facebook page.
That an authentic video of you using your product will open a line of communication in the comments section.
That an in-person conversation can lead to selling your book on Amazon OR your website; even if one of them were to be shut down.
I challenge you to hone in on TWO social media platforms. If you need help deciding: Which one do you enjoy being on most? Which one is your audience on?
Get started and stop starting over. No, this isn’t a contradiction. I want you to get started and stop freaking out over what’s the perfect thing to say, the right platform to be doing or if you should be the one doing it. You will have nothing to improve if you don’t start somewhere.
In college, I majored in Journalism and Mass Communications. I was guided into a Public Relations degree, interned with an award-winning advertising agency and later played the role of a Marketing Manager. When it comes to mass communications and digital marketing, it’s not just the Millennials who are using social media for their benefit…all businesses should be maximizing their efforts. Every day I see people failing in this
Social media provides a 24/7 connection at no cost to provide stories to establish connections and persuasion to sell and purchase products. While reading my latest JMC Update publication I came across some helpful, and very useful, social media statistics. The full magazine is available here but let’s look at the page I mentioned. I am going to walk you through the stats you can decide which platforms work best for your goals.
Why is this important?
6 out of every 10 people in the U.S. will use social networks this year and the average person spends more than 5 years of their life on social media.
Businesses are hiring pros to focus on potential outreach and increase their revenues via free or low-paid services.
93 percent of Pinterest users use the platform to make purchases or plan future purchases.
Pinterest is best for those selling a physical or visual product. This is a great place to share your finished interior design photos, pretty cupcakes or recipes, decorated dorm room, candles and much more. If you’re an engagement, wedding, newborn or other special occasion photographer you have a huge potential to watermark and upload your photos for sharing.
The biggest key in any of these products is linking back to your website! If they are actively engaged and like what you’re doing but you don’t guide them back to help serve them, shame on you turning customers away. You can easily automate this through your website and a software like IFTTT. By connecting all of my initial automations, I can now see each blog with an image included shared on my board. People are saving them and reaching out for business.
200 million people use Instagram stories per month. Plus, top brands post 4.9 times per week on Instagram.
I personally prefer using IG stories to Snapchat stories. You can also go live and interact to your audience, save to your highlights and directly poll your viewers.
If top brands are encouraged to post 1.5 times/day or about 4.9 times/week that doesn’t sound like it adds up too much, huh? I suggest researching your top demographic, scheduling or posting at the times they’re most likely active online to make the most of your engagement. By staggering times and days to test your results you will see what your audience is wanting and when.
Start by posting once daily in your theme and a pattern that will appear cohesive and beautiful to viewers.
Even if you’re a personal brand, switch to a business profile. You will see your stats live and have the potential to grow where you want to.
IG STORIES TRICK:There are a few requirements to use the See More swipe-up feature including having an IG Business account and at least 10k followers. If you have neither there are a few loopholes. Reach out if you want to learn the workaround.
100 million hours of video content is watched on Facebook daily. 79 percent of American internet users are on Facebook.
You know how the videos on your timeline will start up without you pressing play? A majority of the time you will continue to watch the video and automatically be transferred to one similar. By going LIVE on Facebook you have the chance to engage with your audience. The best way to do this is to notify them the day before or day of so they know what to look forward to. If you have something to share immediately, the best way to be authentic is to…be authentic! Go live, don’t worry about correct grammar or the best lighting. Be as clear in your messaging and this video will live on in your network’s timeline.
Creating visual content that encourages people to share or prompts them to take action will expose you to new audiences. With 79 percent of users on Facebook, it’s a pillar that can (and should) be included in every social media campaign effort.
67 percent of Americans report getting their news from social media.
No wonder this last election stirred up so much controversy. Using Facebook, Google searches or other online platforms as a news source is commonplace. If you can create news, write an article or share/create something newsworthy then you’re well on your way to fitting this niche and making yourself relevant.
Did you know NEWS stands for notable events weather and sports? Make stories newsworthy by including pieces after your hook and before your CTA that include recent events or happenings especially.
U.S. social network ad spending is expected to hit $26,007,137,644.75 in 2018.
The best form of advertising is word of mouth and referrals. This cuts the corner of having to achieve a know, like and trust factor with potential clients. People are well-aware of ad spending and targeted marketing when faced with certain topics or searches. To avoid being blocked, create your own posts. Look at what works well and replicate or boost for a few dollars. I wouldn’t boost a post that didn’t include a CTA asking to purchase a product or service.
Posts with emoticons receive 33 percent more engagement than those without.
Emoticons, or emojis, offer a visual and creative way to express your message to followers. It’s the best way to reach a casual, informative, playful or expressive message. For example, Domino’s Pizza tweeted pizza emojis in the shape of a larger pizza emoji and used this to help their campaign Domino’s Pizza Anywhere.
Use GIFs, emojis or other fun communication to engage your audience.
The average internet user has 7.6 different social media accounts.
Sounds like a lot right? If you include your email or digital accounts and how connected you more than likely are this will add up quickly. I personally have Facebook, Instagram, YouTube, Twitter (not active), Pinterest, WordPress, and two email accounts. So this stat is fairly accurate.
If you’re looking for a way to reach the largest audience possible, post on every platform (automate sharing to make this easier) but pay special attention to your followers. If someone comments, comment back. Like their comments. Respond to messages or share testimonials. This is the most powerful resource you have.
You have an idea and the facts to stand behind what platform you choose to pursue. If you haven’t read my blog post on creating quality content head back over to the blog page after this.
Personal brands, business brands, start-ups…there’s a lot that goes into creating a business. You want to do something that you love and earn compensation that reflects the work you put in.
You’ve set up the bank account, you’ve followed legalities, you’ve branded your company and purchased the materials needed to get going.
Let’s tell people about it!
Oh, but it’s just sharing a few photos and updates with a touch of humerous mishaps, right?
Eh….not so much.
You want to tell people about what you’re doing but it’s important to tell the right people, on the right channels, the right way. And the field of communications was born…
You don’t get fitter by just buying the gym equipment you have to use it!
You don’t get instantly prosperous by doing a one-time marketing session or class. You don’t get traffic or customers by just posting about it once and carrying on, hoping everyone will remember you’re selling ____ . Communication is a multi-platform, full-time job.
So you have the social media accounts but now what?
If you can, pick up some help. If you’re maximizing your resources, you should be BUSY and you’ll need to focus on doing the part of the business that you love. This can be difficult for many business owners because it’s usually something with your hands or that requires all of your attention.
Once you’re done working, you want to spend your time doing…well…what YOU want to do.
One of your goals in starting your own business was being in charge of your schedule.
So why are you letting it run you over?
I’ve seen waayyyy too many people fall just short of taking advantage of their communications strategy. Their competition, who arefocusing on their communication and content strategy ALWAYS COME OUT ON TOP.
Creating content that converts…not just gets Likes
Will you let me help you?
Whether you want to be a top dog or you just want to play the game, I want to help you reach your goals. I created this content guide I’m about to share and had it in my marketplace ready to sell but knew the same people who weren’t paying for content strategy before wouldn’t now. So I made it an added bonus.
Is it worth something? Absolutely. The hours I spent on this could have been spent elsewhere.
But I believe this is valuable enough for you that it will just take putting in to action to see results. If you feel the urge to reciprocate, leaving a review, sending a referral or inquiring about working together would be fantastic. I am here to help whoever I can, whenever I can.
I would love to hear suggestions on what else you want to see and learn about. Please leave them in the comments below and don’t forget to share this on your social media pages!
I went to our local farmer’s market this weekend and while we walked around purchasing random products and speaking to the owners, I noticed how they presented themselves and their tables.
One lady was head down, sitting, playing on her phone.📲 Another was standing up, energetically talking to every customer approaching the table and explaining how and why her treats were different, with a creative, cute, unique setup. 🙋🏼♀️
I went online to reach out to everyone and connect them with Local Collaborative. The woman sitting down had over 35k followers on Instagram (?!) and the one standing up engaging had only 300 followers. 🙇🏼♀️
Are you the one with 300 (or less) followers, feeling like you’re trying everything but it’s just not working and questioning if you should even do this for a living? 🤦🏼♀️
Or are you the 35k who think you’ve made it and have maybe taken a backseat. Maybe you don’t know the next step. You might want to sell, start something new, collaborate or expand but just don’t have the time to manage it all. ⏰❌⏰❌⏰
✨There’s a secret. ✨
It’s absolutely priceless when you know how to communicate your story. Don’t let the fear of “not having a story” or “not being a good writer” keep you from achieving a great impact. I’ll let you choose what to call that: 1) A false belief or 2) A BS excuse. 💁🏼♀️
You can be both creative and strategic. Business can be fun. 💸🎉 Let this be a wake up call and take action ➡️RIGHT NOW.⬅️ If you’re a business owner or know an entrepreneur, please don’t hesitate to share.
Let’s find a solution to whatever problem you’re facing right now. Click here.
“Argue like you’re right. Listen like you’re wrong.”
Made you stop, didn’t it?
YES. It’s powerful.
I heard this while I was listening to the “Originals” by Adam Grant(mentioned in my latest book club post) and I’ve been thinking of the way he phrased this ever since.
When you’re speaking to a child or trying to explain something you repeat yourself probably 12,804 times…at least.
If you keep doing the same thing, you get the same results.
If you keep saying the same thing, you keep repeating the same message.
If you keep talking then you don’t learn anything knew; you’re only repeating what you already know.
So how do you make sure a lesson sinks in? What’s more powerful:
“Don’t touch the stove.” OR “Don’t touch the stove because it will burn you and you’ll get hurt.”
I think Grant’s point in describing “Argue like you’re right. Listen like you’re wrong.” was to help clients understand the difference between what is ‘worth’ fighting for and when you’re talking, what to say.
Argue Like You’re Right
Maybe argue isn’t the best choice of words here. What if it was replaced with Stand Up, Defend, Speak or Reason?
I don’t want to assume that because I was a female or a novice employee or young were any of the reasons that I was brushed aside when it came time to share my opinion but they’ve played factors. I have shared ideas or played devil’s advocate with my concerns only to be forgotten and dismissed…until it was time to use an idea or make a profit then the credit was transferred in the blink of an eye.
I was raised in a household where the loudest voice or biggest action ended the fight so guess how quickly and often things escalated?
What have I learned from all of this?
First, I had to find a better way to communicate. I had to list out and be prepared with my thoughts. I had to check my reasoning and decide between ‘tattling or telling’ you decipher as a child. I had to stand firm and stop interruptions when they attempted to cut me short. Then I had to…
Listen Like You’re Wrong
Ego meet Ego Check. Tongue tied, lips shut, eyes and ears open wide. Be accepting and take notes if you can. Before reacting as quickly as possible, say you’re unsure. Listen with the confidence that you presented your thoughts as best as possible but be humble enough to listen for points of view that you may have missed.
When you stand up firmly, not aggressively, for what you’re trying to communicate, people are much more likely to listen and agree with you. (If not agree, at least understand where you’re coming from.)
There is always room to mutually value the opinions of yourself and those you’re working with. What you have to say, what you think and what you are doing are valuable and you deserve to be heard. Don’t be shot down or apologize every time someone disagrees or tries to silence you. Tell them to hold on a second and argue like you’re right….then listen like you’re wrong.
PS: Do you want to communicate your business or personal brand more effectively? Reach out.
I get why a lot of people struggle to connect to others especially in an age where it’s easier than ever to share their opinions or attack others from behind a screen. It’s scary to put ourselves out there where we’re vulnerable to things we don’t want to hear.
We want to relate, teach, celebrate or be prepared to respond but we’re nervous to hear what they really think unless it’s something good.
Like any skill or talent it takes time and practice to grow and develop. As we get older, we change and we are required to adapt; like it or not.
How many times have you had to hear something before you started doing it?
When you hear about accidents that could have been prevented by buckling your seatbelt or putting the damn phone down?
When you hear you should eat better and workout more to avoid complications or failures but you continue to follow your same routine?
When you’re presented with ways to help you work smarter, not harder, but choose to ignore those solutions….whyyyy?!
Where is the line between “You aren’t listening” and complete silence?
Sounds like a pretty lonely world where no one is talking anymore, huh?
Seems like a naive move to stop listening, huh?
It’s more beneficial to post content that provides value to your audience than it is to post for the sake of ‘frequency rules.’ The purpose of communicating is providing something of value. Are you handing out teaching opportunities or invitations to a pity party?
You can be extremely influential without being polarizing. Our goal should be to communicate our message in the most clear, concise and helpful way to those listening to us. It is our job to portray ourselves, our companies and the message we want to send out. It is our job to listen to (constructive) feedback from those we’re interacting with and take it to heart.
The way you communicate is how you let people know what and why something is important to you and why it should be important to them.
There is a difference between listening and waiting your turn to speak. One is the way of arrogance and one is the way of the successful. I’ll leave you with this…
“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.”-Dalai Lama
PS: If you’re wanting to improve the way you communicate with others, start with everything besides your voice. Nearly 90% of consumers purchase something based solely on how it looks. If they can’t tell what you’re about in the first five seconds of looking at your brand, they won’t move forward. Let’s talk about it.