Walmart, Target and Your Business

By now you've seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business? Let's take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are … Continue reading Walmart, Target and Your Business

Which Came First: The Content or The Branding?

It's difficult to decide what to do first when debuting your company: A logo to put on your page or content to start generating an audience? It's like asking 'Which came first, the chicken or the egg?' Companies question what they need before going public or they don't think they can put out content until … Continue reading Which Came First: The Content or The Branding?