Time is running out! Your audience is hiring others to do what you're too scared to put out there in front of them. Get Your Customized Branding + Positioning Strategy now! You had a business idea. You hire someone to craft a logo. Boom. You're Done. Nooooo, not quite. At least not if you want … Continue reading Creating A Brand That Lasts
By now you've seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business? Let's take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are … Continue reading Walmart, Target and Your Business
The predicted amount Americans will spend $1 trillion during the holidays this year. This is the highest it's ever been.
It's difficult to decide what to do first when debuting your company: A logo to put on your page or content to start generating an audience? It's like asking 'Which came first, the chicken or the egg?' Companies question what they need before going public or they don't think they can put out content until … Continue reading Which Came First: The Content or The Branding?
Systems: Make it simple, Make it successful.
Are you using the F word?