All You Need Is Less

I've slowly been renovating my website. This usually starts with revamping the copy and then moving more in depth as I get into it. While updating the main page, I came across a phrase I fell in love with. All You Need Is Less. When first starting this branding and marketing agency I knew I … Continue reading All You Need Is Less

Walmart, Target and Your Business

By now you've seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business? Let's take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are … Continue reading Walmart, Target and Your Business