Scroll with it. Tap with it. Facts On Why Your Content Needs To Be Tap Friendly.

Tapping vs. Scrolling.
Unless you have been living off-the-grid in the boonies or on a tech strike you have probably experienced the addictive world of smart phones.

Gone are the days where you have to press the key three times to get the letter C. You don’t have to turn around your phone to get a selfie; simply tap the screen. Social media sites like Facebook are now an app on your phone so you don’t have to wait until getting off the bus at 4 p.m. to run to your computer room and log on.

 

Every one of my clients will tell you I recommend they focus on *two platforms for their audience: Facebook and Instagram. For obvious reasons, right? That’s where everyone is, including their target audience.

How do we know who their target audience is? We research and create a Branding + Positioning Strategy! For the month of March 2019 we’re celebrating our One Year Anniversary by giving you a FREE Discovery Session PLUS 50% off your Branding + Positioning Strategy.

YOUR BUSINESS IS WORTH INVESTING IN! Schedule your call here. 

*Depending on your brand, these platforms may vary. Schedule a Branding + Positioning Strategy to find out where you should focus your efforts! 

 

Knowing WHAT you are selling, WHY you are selling it and WHO is buying it is just as important as learning WHERE to connect with them and WHEN.

That’s a lot, right?

Yes. It is. Which is what makes hiring someone to do your marketing so valuable. By taking a strategic approach you are making the most out of your time and efforts as possible in order to reach your desired outcome.

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Photo by Ahmed Aqtai on Pexels.com

Now that we have all of that figured out, how do we gain you traction? How do we bring in that attention and attract them to your site?

By optimizing and creating content that will perform the best where you are putting it. Are you creating videos? Current and relevant events? Giving massive value before ever asking anything of your audience?

If you want a free download on content creation and ideas, download our guide. 

You may have heard when Instagram was enabling their tap to advance platform.

Why?

Because we prefer to tap rather than scrolling. As if having the world at our fingertips at an instant wasn’t enough industries are now recognizing ‘thumb-scrolling fatigue’ by creating more ‘tap-friendly’ material and platforms.

Tap to expand this text.

Tap to change your face filter.

Tap to turn the sound on or off.

Tap to like it.

Tap to go to the next Instagram story.

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Photo by Pixabay on Pexels.com

Knowing this I encourage you to update and test your outreach strategy. Instagram highlights and stories always get more views than your regular posts and way more interaction. Stories have kept more than 400 million daily active users and 39% of Instagram users have become more interested in a brand or product after seeing it in Instagram Stories.

By sharing moments throughout my entire day, I am able to let people in on business and personal updates without worrying about something 100% permanent to leave on my page’s account. They’ve provided me an outlet to share on their app more than just once a day.

Stories also take up the entire screen whereas posts take up a smaller portion. People are on stories while watching Netflix or doing some other activity. Because people love to see the page refresh and a bright pink ring around your profile image it’s important that you are on there every day.

Wondering what to post? Test out anything and everything! People are likely to tap the sound on when you  are energetically speaking and adding interactive elements.

Are you posting beneficial information? Sure your cat is cute but if I always know what I’m going to see I will likely stop visiting. Is what you have to share interesting? I’m not encouraging you to be someone different than who you are or spend thousands on trips to ‘stay interesting’ but adding a humorous touch, unique twist, thoughtful prompts or new visual effects like filters can add interest to a ‘basic’ post. Are you incorporating the interactive polls where people have fun choosing and viewing the results instantly? Are you adding music so they can tap the sound on to hear it?

 

The results show that an Instagram Feed with additional ad text results in the lowest cost per lead due to the highest conversion rate.

Instagram Stories gives the best click-through rate and cost per click.

 

Last but not least, you’re not too good for locations or hashtags! Take up that 30 hashtag block limit. Make it relevant to what you want to attract or what you are posting. How much competition would there be on #fitness versus something like #WomenWhoLift? Narrow yourself down and find that balance to expand your outreach

Struggling to find that balance between too generic and too specific?

We can fix that. 

I hope a few of these tips, free guide and discounted offers helped you out! Make sure to follow us on Instagram below or any of our other social media to see what we’re testing out. Let me know how this works out for you!

 

Cheers!
Marin

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6 Creative Ideas For Your Holiday Social Media Strategy

$1 trillion

The predicted amount Americans will spend during the holidays this year. Hint: that’s the highest it’s ever been. (You can sign up free through my referral link here.


Source TheSkimm

As a business owner, how are you planning to compete in the marketplace against the noise of large, corporate companies? 

If you’ve completed a Branding + Positioning Strategy with us then you know who your target audience is, how to speak to them and where to interact with them. 

The unique position you have as an entrepreneur, small business owner or the town’s only boutique is the attention to detail, the local supplier, the sense of community, the benefit of supporting a family vs. a large corporation.

You may offer homemade ornaments, goodies baked from scratch or customized clothing. 

Maybe it’s a  service you offer. Landscaping companies who hang Christmas lights or do cleanup. A cleaning service prepping for the guest’s family visit. A decorator ready to deck the halls for any office party or set a table for a home gathering. 

Ho-Ho-Hold On….Even if you weren’t planning on incorporating holiday marketing in your strategy, you need to. Too busy or overwhelmed? We are here to help.

What you offer is just as unique as how you market it. How you market your product or service needs to match the effort you put into your work. Otherwise, how will it get into the lives of those who need it? 

I have put together six ideas to bring joy to your holiday marketing strategy (and to your customers.)

  1. ADVENT CALENDAR. Most manageable is a 12 Days of Christmas Advent Calendar. Each day, at the same time, publish a photo or video with an offer that’s good for the next 24 hours. You may also choose to do a full 24 days and you can enter whoever answers a fun holiday trivia question correctly to win one big prize. Other ideas could be the instant winner, the refer-a-friend tag or a discount on a future purchase. 
  2. E-COMMERCE. E-Commerce sales take the lead in all orders and more than 20 percent of those sales take place during the holiday season. more than half of the sales traffic is done via mobile. Is your site optimized for mobile screens? Another great idea is to ‘decorate’ the platforms your customers will see. Think of the Coca-Cola polar bears and Santa. Incorporate a new cover photo, cover video, profile photo, and effects to your platforms. Do you have an up-to-date website? We can help. 
  3. #HASHTAG. Market research can lead you to find the most frequently used hashtags for search engine optimization (SEO). #WishList2018 can be added to your feature items or #HolidayCheers for your wine, beer or spirits. The more creative for your special offers, the more buzz. You can also turn famous songs, stories or rhymes to fit your business’s theme. Have fun with it!
  4. Packages. Make it simple. Make it easy. Creating gift boxes, packages (or another creative name) is a great way to group similar items at a few different price ranges for your customers. If they can order a basket for an outdoorsman, a teenage girl or a newborn it’s a one stop shop. Showing these off as Gift Guides For… allows people to imagine who they could gift the package to. Bonus points if you include giftwrapping in the price!
  5. North Poll. Conducting polls about Christmas cookie shapes, favorite songs, least favorite movies, holiday drinks, decor styles, etc. gets interaction from your customers. By including your shop’s tag or website on the image, every time the image is shared it’s circulating to new audiences and people will look you up from the original source. 
  6. Santa’s Cause. Tis the Season to give back. At the beginning of the month announce a cause near and dear to your company’s heart. If you have a brick and mortar you can hold a warm clothing or toy drive. Enlist your employees and their families to ring bells for the Salvation Army. A portion of your sales can go toward an organization or you can accept Christmas donations (trees, wreaths, decorations, etc.) to give to those in need. I recently saw a story of a family unable to EVER have decorations or a tree because of their financial priorities. A simple Facebook post by a family friend gave them a beautiful Christmas and no Christmas decorations or trees were tossed in the trash. 

Looking for more ideas? We’ve been waiting to share more. Just ask!

I would love to hear your ideas in the comments. If you found this helpful or entertaining please share it with your friends and business tribes. 

Cheers!

Marin 

If this was helpful please leave a review on our Facebook page. 

Do you or someone you know need a hand during the holiday rush? Reach out!