If you're one of the 1 billion people who use Instagram each month, you've likely seen the shift from food pictures and sunsets in sepia tones to the mecca of influencers. With more than 500 million people using the platform every day, it's no wonder there's been a massive surge of effort placed on a … Continue reading You’re Not Too Good For Hashtags. The Importance of Branding on Instagram
Have you heard of the book Choose Wonder Over Worry? I hadn't until I was listening to an interview with Amber Rae. Amber is the bestselling author of Choose Wonder Over Worry: Move Beyond Fear and Doubt to Unlock Your Full Potentialand was called the Millennial Motivator by Forbes. Her book focuses on owning your choice to … Continue reading Choosing Wonder Over Worry
By now you've seen me post a lot about branding, marketing and business positioning. So why is it talked about so much? Why is it so important to your business? Let's take the example of Walmart v. Target. Why do more people prefer going to Target even though they charge more for products? There are … Continue reading Walmart, Target and Your Business
The predicted amount Americans will spend $1 trillion during the holidays this year. This is the highest it's ever been.