6 Creative Ideas For Your Holiday Social Media Strategy

$1 trillion

The predicted amount Americans will spend during the holidays this year. Hint: that’s the highest it’s ever been. (You can sign up free through my referral link here.


Source TheSkimm

As a business owner, how are you planning to compete in the marketplace against the noise of large, corporate companies? 

If you’ve completed a Branding + Positioning Strategy with us then you know who your target audience is, how to speak to them and where to interact with them. 

The unique position you have as an entrepreneur, small business owner or the town’s only boutique is the attention to detail, the local supplier, the sense of community, the benefit of supporting a family vs. a large corporation.

You may offer homemade ornaments, goodies baked from scratch or customized clothing. 

Maybe it’s a  service you offer. Landscaping companies who hang Christmas lights or do cleanup. A cleaning service prepping for the guest’s family visit. A decorator ready to deck the halls for any office party or set a table for a home gathering. 

Ho-Ho-Hold On….Even if you weren’t planning on incorporating holiday marketing in your strategy, you need to. Too busy or overwhelmed? We are here to help.

What you offer is just as unique as how you market it. How you market your product or service needs to match the effort you put into your work. Otherwise, how will it get into the lives of those who need it? 

I have put together six ideas to bring joy to your holiday marketing strategy (and to your customers.)

  1. ADVENT CALENDAR. Most manageable is a 12 Days of Christmas Advent Calendar. Each day, at the same time, publish a photo or video with an offer that’s good for the next 24 hours. You may also choose to do a full 24 days and you can enter whoever answers a fun holiday trivia question correctly to win one big prize. Other ideas could be the instant winner, the refer-a-friend tag or a discount on a future purchase. 
  2. E-COMMERCE. E-Commerce sales take the lead in all orders and more than 20 percent of those sales take place during the holiday season. more than half of the sales traffic is done via mobile. Is your site optimized for mobile screens? Another great idea is to ‘decorate’ the platforms your customers will see. Think of the Coca-Cola polar bears and Santa. Incorporate a new cover photo, cover video, profile photo, and effects to your platforms. Do you have an up-to-date website? We can help. 
  3. #HASHTAG. Market research can lead you to find the most frequently used hashtags for search engine optimization (SEO). #WishList2018 can be added to your feature items or #HolidayCheers for your wine, beer or spirits. The more creative for your special offers, the more buzz. You can also turn famous songs, stories or rhymes to fit your business’s theme. Have fun with it!
  4. Packages. Make it simple. Make it easy. Creating gift boxes, packages (or another creative name) is a great way to group similar items at a few different price ranges for your customers. If they can order a basket for an outdoorsman, a teenage girl or a newborn it’s a one stop shop. Showing these off as Gift Guides For… allows people to imagine who they could gift the package to. Bonus points if you include giftwrapping in the price!
  5. North Poll. Conducting polls about Christmas cookie shapes, favorite songs, least favorite movies, holiday drinks, decor styles, etc. gets interaction from your customers. By including your shop’s tag or website on the image, every time the image is shared it’s circulating to new audiences and people will look you up from the original source. 
  6. Santa’s Cause. Tis the Season to give back. At the beginning of the month announce a cause near and dear to your company’s heart. If you have a brick and mortar you can hold a warm clothing or toy drive. Enlist your employees and their families to ring bells for the Salvation Army. A portion of your sales can go toward an organization or you can accept Christmas donations (trees, wreaths, decorations, etc.) to give to those in need. I recently saw a story of a family unable to EVER have decorations or a tree because of their financial priorities. A simple Facebook post by a family friend gave them a beautiful Christmas and no Christmas decorations or trees were tossed in the trash. 

Looking for more ideas? We’ve been waiting to share more. Just ask!

I would love to hear your ideas in the comments. If you found this helpful or entertaining please share it with your friends and business tribes. 

Cheers!

Marin 

If this was helpful please leave a review on our Facebook page. 

Do you or someone you know need a hand during the holiday rush? Reach out! 

Don’t Stop Until You’re Proud

Jacket: Nike. Crop & Leggings: BuffBunny Collection

 

Yesterday was my 25th birthday! (Live for a quarter of a century…check.)

Trust me when I tell you I absolutely do not take that for granted. I have lost friends at a much younger age and with what you see in the news daily there are many stories that are cut short before they can experience many of life’s milestones. This can, and probably will, be a future topic but I came across something that really made me think on that so let’s sit down and share.

Don’t Stop Until You’re Proud.

I read that on a sign as I was browsing for something to spend my birthday gift card on.

Woah. Yes.

It doesn’t say “Don’t Stop Until You’re Skinny” or “Don’t Stop Until You’re A Millionaire.”

Not until others are proud or satisfied. Not until you get made fun of or turned down. Not until you’re bored or unmotivated; but proud.

 

Being proud of yourself can be taken poorly if you’re arrogant and unwilling to humble yourself; true. Being proud of yourself is understanding that you respect yourself enough to feel good and worthy even in the face of something that makes you feel bad and less than. Every time we lost, we had to hear or see why. Understand it. Accept it. Go on.

I’m proud that even though you pissed off your sister or were a jerk to your spouse that you took a breather and came back saying ‘I’m sorry, I love you, I’m on your team.’

Don’t just go until I’m proud though; don’t stop until you’re proud.

 

Cheers,

Marin

 

PS: Thank you to every person who has reached out and to every business who has come my way! If you know someone I can help please let me know.

PPS: My sister is currently studying for her Masters at K-State. She is hosting counseling sessions at no cost for children and adults on a variety of topics including self-respect and leadership. If you would like to schedule a session with her, here is her information:

Makaela Willis, MS pending

makaelawillis@yahoo.com

 

“I am not afraid. I was made for this.” -Joan of Arc

What’s she doing now…

Hey, I’m Marin! I’m named after a county in California but I was born and raised in a small Kansas town. As in we still don’t have stoplights and I went to school in a cornfield, y’all. I earned a Bachelor of Science in Journalism & Mass Communications from the greatest school on Earth (Kansas State University) where I met my husband.

His career as an Army officer takes us across the country and we’re currently living just south of Seattle. We have a love for adventuring new places, hiking the most beautiful trails and searching for a new favorite beer all while loving on our Iranian rescue pup, Argo. Check these good lookin’ guys out below.

There are several challenges as a Military Wife but finding and maintaining a career is toward the top of the list. After some jobs left me feeling unfulfilled, underutilized, under-paid, and held back, I finally felt it’s time to fearlessly pursue a creative, fulfilling career. Isn’t that what we’re all looking for?

I am forever grateful that I’ve been consistently working my entire life. The variety of jobs I’ve held have taught me lessons to keep me humbled and well-rounded, allowing me to better serve my future clients and career. I’ve had several unique opportunities and experiences to apply to my work and have been encouraged for my creative ideas, innovative promotion strategy and eye for design. Paired with those skills, I have implemented public relations, advertising, marketing, communications, customer service and sales to provide a fresh eye and challenging approach to business.

I’m inspired by the thought of bringing you a collaborative marketing approach from your most enthusiastic local entrepreneurs. People I have worked with and trust from multiple industries. I believe in authenticity, I value transparency, I accept feedback and I expect a growth mindset from those I partner with. I strongly believe you can have fun while being professional. I believe you can be modern and rustic at the same time. I believe sandwiches should be hot, drinks should be cold and notes should be handwritten. I believe you should stand firm in your beliefs with an open mind.

I’m excited for what’s to come and I appreciate you being here. Let’s go have some fun!

 

Good company in a journey makes the way seem shorter. — Izaak Walton

 

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