Every April in Washington state there’s a liiitttllllee thing called the Skagit Valley Tulip Festival. Even if you haven’t heard of it, I am sure you’ve seen the photos. We went April 22, 2018.
Before going, I was curious about where the festival was, how much it cost, what there was to do and I had a few other questions.
First, you need to know this is an area full of tulip farms near a town where they host the actual ‘Tulip Town festival’. Because of the draw of the attraction there will be a lot of traffic so plan for extra drive time. We parked in the back lot near a bank and walked into the main street of the town for their festival which was more like a street of live music and vendors.
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We stopped in for a beer and lunch at a local pub after checking out the tents and tried to decide which tulip farm we wanted to visit. There are several to go to and, from what I was seeing, for free. As you drive out there are loads of signs to turn into different fields but we only visited one. I was extremely pleased with the the one near Swinomish Village.
You’ll have to remember it is an actual working farm so it’s very muddy. I know you’ll want to wear a cute outfit but incorporate boots you don’t mind getting muddy into that outfit!
It’s hard to understand just how gorgeous it is in person vs. photography. The fields are separated by colors, solid vs. mixed pattern flowers and toward the back were daffodils and other types of flowers.
For a majority of you, this will be several hours of a drive. Before you go you can check out the weather in the area, the bloom times, and other news updates. It’s worth taking your kids and friends up for a day trip! Note that pets are not allowed and walking in the fields is not allowed. More information begins here. If you’re looking to stay up there for a weekend there are several things to do in the area and the surrounding areas. One of which is Anacortes.
Are you looking for someone to create social media content for your company? Write your monthly newsletters? Create a logo? Great news. Local Collaborative does all that and more. Reach out here.
Even if you’re unsure of what you want to do, in what industry or what to call it. The number one way to own your business is to create, manage and improve your sites and systems. You cannot improve or evaluate something that isn’t happening.
I can’t tell you how many people come to us looking for one solution and end up realizing where all of the gaps in their business actually are. This isn’t your fault that you’ve missed this…sometimes you just need someone with an outside eye to help out. You might not even be aware some solutions existed.
Opportunities are problems in search of solutions-Denis Waitley
The FIrst challenge is…
Figuring out what you need and why. Like social media and website pages for instance. You either ‘think you need it’ or ‘think you don’t.’ But this isn’t about YOU. This is about your clients and potential clients. Where do they go to read reviews? Where do they go to view your portfolio? Where do they go to book a call or service with you?
Then there’s the days you find all of your eggs in one basket…and the basket was tossed around in the trunk of an off-roading pickup.
Whether working for yourself or a MLM (Multi-Level Marketing: Arbonne, MaryKay, Senegence, Herbalife, etc.) never assume they will be around forever. They are just as susceptible to going bankrupt or shutting down as anyone else. They could get reported, blocked or shut down.
Did you know it’s actually illegal to do business on your personal facebook page?
How many times were you added to a LipSense Facebook page only to silence notifications or stealthily sneak out a few weeks later? *Raise your hand with me.*
Using a company’s branding on your personal page or creating platforms not only drives people away from you but it’s also against Facebook Terms of Service to do business on your personal page. If the attraction of an MLM or owning your own business and freedom how are you protecting it? If you were reported or had your page taken down, what would you do? Where would you go?
How do you avoid losing everything you’ve worked so hard to build? I repeat.
Create your own website. If you like the freedom, the structure and the support then establish a website page under your name or your business name.
Own your own business. Do not depend 100% on any platform or business. If something goes down, keep your business going and serve your clientele base.
The second challenge is
Interaction. If you’re blaming the algorithm (ugh, please don’t) for not showing your content to your people then increase your MEANINGFUL interaction. Block out 10-20 minutes a day to COMMENT, READ, AND MESSAGE real life people.
Avoid mindlessly going through and tossing emojis but supporting someone. Make it a goal to interact with 10 people while you’re online during your Netflix shows. Business and Pleasure.
Treat your social media as if it were a Spotify playlist. The more people see you post, like it, interact and comment, it will help boost you.
A man’s glove should show what he has done not what he hasn’t. (I do not own the rights to this photo)
The THIRD challenge is
…One I’m going to toss in because you should hear it. Just because you CAN do something doesn’t mean you should or need to. If it feels overwhelming or tedious, hire someone to help. Hire someone better, faster or smarter than you. What can you outsource in your business and in your home?
What is important for youto focus on? What are the things youwant to be known for? What do youwant to be really freaking good at?
Chase those. Focus on those. Protect your business. You’re obviously doing something that you’re passionate about for one reason or another so OWN IT.
Time is running out! March 31, 2019 marks the LAST DAY this year that you’ll get 50% off your Branding + Positioning Strategy. You get a targeted audience, research-based marketing proposal and stunning logo. Claim it now!
You had a business idea. You hire someone to craft a logo.
Boom. You’re Done.
Nooooo, not quite. At least not if you want to make an actual impact!
Creating a brand that lasts is about creating a logo that will look great on every platform but also EVERYTHING that goes out into the world. The words you use, the copy on your sales page, the photos and videos you share and even the packaging used for your products.
While there aren’t any hard and fast rules to advertising and marketing there are some basic formatting and style guidelines we follow, recommend and adjust.
Start with words and phrases. What are words do you keep repeating when telling people about your business? If a client were leaving a rave review what would they say? If they were telling a friend what was so great about your service what would they say? Think of descriptors, morals, values, strengths and the pillars of your business. Write an opposing column of what you dislike or want to avoid as well.
Add colors. What colors do you like? What don’t you like? Can you NOT STAND orange? Remember this is about the business and not YOUR personal preferences but we also don’t want to create something you wouldn’t enjoy seeing 24/7. Do you want texture and watercolor or is your business looking for clean and crisp lines? There is a lot of psychology behind what colors (even shades) are being used in your brand.
One of the biggest struggles we business owners have is figuring out what WE know and say vs what others would create or pull from about us. Do they understand the language you’re using? Do they understand the systems and processes? How can we simplify the copy and streamline the process?
Is what you’re putting out there all cohesive? Is your Facebook the same as your Instagram the same as your YouTube? Is that same logo or a resemblance of your branding on your packaging and printed materials or did you do something different everywhere? The idea is that if someone were say Red Car Branding or ‘Oh, I can’t remember the name of the company but it had a red car.’ that it would still be easily identifiable.
In the end, it doesn’t matter what you started with but how you evolve. If you are afraid of evolving, growing, experimenting, playing the game or putting yourself out there then YOU WILL LOSE.
The one thing you can always count on is change.
Think of evolving into the realm of social media. You must adapt, even if you think it’s annoying, to show up where your potential clients are. DO NOT be one of those complainers who drones on about the algorithm changes. It sounds like a cry for help. Stop blaming the algorithm for your crappy content performing poorly! Guess what I don’t do when I see those posts asking me to like and comment? Like and comment. Do better than that!
I’ll end with a few thoughts from Jillian Michael’s audiobook. There is a difference between quitting and surrendering vs. letting go and being open to opportunities. Be open to a chance that you might not even be aware of yet. Be open to changing your tagline, changing your colors, setting up a new social media account or investing in a marketing team.
Show up and refuse to give up.
Time is running out! March 31, 2019 marks the LAST DAY this year that you’ll get 50% off your Branding + Positioning Strategy. You get a targeted audience, research-based marketing proposal and stunning logo. Claim it now!
Tapping vs. Scrolling.
Unless you have been living off-the-grid in the boonies or on a tech strike you have probably experienced the addictive world of smart phones.
Gone are the days where you have to press the key three times to get the letter C. You don’t have to turn around your phone to get a selfie; simply tap the screen. Social media sites like Facebook are now an app on your phone so you don’t have to wait until getting off the bus at 4 p.m. to run to your computer room and log on.
Every one of my clients will tell you I recommend they focus on *two platforms for their audience: Facebook and Instagram. For obvious reasons, right? That’s where everyone is, including their target audience.
How do we know who their target audience is? We researched and created a Branding + Positioning Strategy! For the month of March 2019 we’re celebrating our One Year Anniversary by giving you a FREE Discovery Session PLUS 50% off your Branding + Positioning Strategy.
Knowing WHAT you are selling, WHY you are selling it and WHO is buying it is just as important as learning WHERE to connect with them and WHEN.
That’s a lot, right?
Yes. It is. Which is what makes hiring someone to do your marketing so valuable. By taking a strategic approach you are making the most out of your time and efforts as possible in order to reach your desired outcome.
Photo by Ahmed Aqtai on Pexels.com
Now that we have all of that figured out, how do we gain you traction? How do we bring in that attention and attract them to your site?
By optimizing and creating content that will perform the best where you are putting it. Are you creating videos? Current and relevant events? Giving massive value before ever asking anything of your audience?
Because we prefer to tap rather than scrolling. As if having the world at our fingertips at an instant wasn’t enough industries are now recognizing ‘thumb-scrolling fatigue’ by creating more ‘tap-friendly’ material and platforms.
Tap to expand this text.
Tap to change your face filter.
Tap to turn the sound on or off.
Tap to like it.
Tap to go to the next Instagram story.
Photo by Pixabay on Pexels.com
Knowing this I encourage you to update and test your outreach strategy. Instagram highlights and stories alwaysget more views than your regular posts and way more interaction. Stories have kept more than 400 million daily active users and 39% of Instagram users have become more interested in a brand or product after seeing it in Instagram Stories.
By sharing moments throughout my entire day, I am able to let people in on business and personal updates without worrying about something 100% permanent to leave on my page’s account. They’ve provided me an outlet to share on their app more than just once a day.
Stories also take up the entire screen whereas posts take up a smaller portion. People are on stories while watching Netflix or doing some other activity. Because people love to see the page refresh and a bright pink ring around your profile image it’s important that you are on there every day.
Wondering what to post? Test out anything and everything! People are likely to tap the sound on when you are energetically speaking and adding interactive elements.
Are you posting beneficial information? Sure your cat is cute but if I always know what I’m going to see I will likely stop visiting. Is what you have to share interesting? I’m not encouraging you to be someone different than who you are or spend thousands on trips to ‘stay interesting’ but adding a humorous touch, unique twist, thoughtful prompts or new visual effects like filters can add interest to a ‘basic’ post. Are you incorporating the interactive polls where people have fun choosing and viewing the results instantly? Are you adding music so they can tap the sound on to hear it?
The results show that an Instagram Feed with additional ad text results in the lowest cost per lead due to the highest conversion rate.
Instagram Stories gives the best click-through rate and cost per click.
Last but not least, you’re not too good for locations or hashtags! Take up that 30 hashtag block limit. Make it relevant to what you want to attract or what you are posting. How much competition would there be on #fitness versus something like #WomenWhoLift? Narrow yourself down and find that balance to expand your outreach
I hope a few of these tips, free guide and discounted offers helped you out! Make sure to follow us on Instagram below or any of our other social media to see what we’re testing out. Let me know how this works out for you!
In August 2018 we moved cross-country from Washington to North Carolina. While we miss the PNW we do enjoy being so close to family and all the east coast has to offer including where America was built and history was made.
We went to D.C. over New Year’s Eve and Charleston (coming soon) for our anniversary but we obviously had to check out the big city just an hour and a half north of us. Raleigh is the capitol of North Carolina and is home to several well-known regions/cities including Chapel Hill, Durham and the Triangle. The Triangle is the area of three major universities (Duke University in Durham, The University of North Carolina in Chapel Hill and North Carolina State University in Raleigh.) So the nightlife, food and amount of things to do is jam-packed. Not to mention it’s hours away from Asheville, the beaches on the coast and 20 minutes driving from RDU airport.
As of January 2019 we have been to Raleigh twice and, while I’m not a local-local I can offer some insight on the city or a quick trip.
If you plan on staying the night in Raleigh try this Airbnb and we felt very safe in the apartment. It was just the right amount of space and a few minutes walk from the main strip. There was street parking available as well as covered parking garage which we always prefer.
We stayed there over October 19-21, 2018 to celebrate my husband’s birthday and to spend a day at the Triangle Oktoberfest.
Our first night in was our usual eat and drink around the main strip. There are two to three areas with great bar districts and they’re a 30 minute walk or quick Uber from the Airbnb. We mainly checked out S Wilmington Street. First stop was food at Gallo Pelón Mezcaleria.
Upstairs is their sister restaurant, Centro. If you get a chance try the Cats Out Of The Bag IPA from Ancillary Fermentation; they only make 120 per month. At these types of places I enjoy trying out the cocktails so I tried the Cucumber Caipiroska. We shared their tacos, nachos and spicy chicken sandwich which were all really good but smaller portions than you would get at a chain Mexican restaurant.
You probably sat too long taste testing tequila so get to walkin’ down the street a few blocks to The Raleigh Times. Check out their website! This 100-year-old building displays newspaper clippings from it’s namesake newspaper. They have restored and expanded the establishment several times so there are plenty of booths, table, bar space and an upstairs seating area with a rooftop if the weather’s nice.
This bar is a super cool interior and seat yourself. I had the Peach Milkshake IPA and the Blackberry Ale which were both delicious and drinkable to keep the night going. We didn’t try their nachos but heard this is one of the few places offering a late night menu. The later you go, the fewer options you’ll find.
The London Bridge across the street was closed for a private event and, what looked full of Greeks; otherwise it looked like a fun, younger crowd with loud music and live events!
A popular choice from everyone who visits Raleigh is Trophy Brewing Company. Head to the corner, turn left and walk down a bit before you see their neon sign next to other random streetside stores. We were in the mood for a late-night snack by now and shared their tots and wings. The wings weren’t too good and really spicy but the tots are definitely worth ordering!
Trophy Brewing Wings and Tots
Trophy Wife and Cloudburst were probably the top beers we had from our visit. Other people have also raved about their session IPAs, the Milky Way Stout which ‘tastes like candy’, and the best nano brewery in the Triangle.
Trophy Brewing Company
On Saturday we were planning on going to Oktoberfest but first…BRUNCH. The biggest must-do while here is heading to Beasley’s Chicken + Honey. We were able to take our time getting ready and got there right before their 11 am brunch doors opened. We didn’t want to stand in line too long so we walked around and found the street closed down for a festival where artists were creating chalk art on the pavement.
If you can get there right as they open to wait in line DO IT or else you’ll be waiting for a while. Even on a rainy day Beasley’s was buzzing with guests. We snagged a couple seats at the bar and ordered drinks and brunch from the menus written on the wall. Hope you brought your glasses! I don’t think you could really go wrong ordering anything on the menu but we loved their beer, cocktail Ameila’s Crush, and several more classic cocktails. I cannot remember what we ate but I’m pretty sure mine was The Reunion after looking at several strangers plates. (Ok Creeeeppp). Drew had their recommended Huevos Rancheros.
We caught an Uber for the 30-minute drive to the Triangle’s Oktoberfest. We did NOT expect to spend all day here but we did! Pre-purchase your tickets which I believe were about $30 for all you could drink cup option but they have several to choose from. They open up an outdoor, riverside ampitheatre which is also used for concerts and your proceeds go to benefiting the rotary clubs, The Leukemia & Lymphoma Society and several other organizations.
They had two large tents, a row of food and drink vendors, competitions, weiner dog races, brat and food stands, live music and performers, games and much more. (Sorry this video is sideways!)
It was a great family-friendly crowd and we ended up shutting the place down with some new friends we met and Uber’d back to Raleigh with.
Reserve your Sunday for RECOVERY. We went to BREW Coffee Bar which was said to be an old train station converted to serve local beer and use coffee from Raleigh Coffee Company. When we got there it was the post-church, college study venue in a strip mall. Next door was Donatos Pizza which made my Ohioan husband go crazy with childhood memories and (to be honest) pizza on the hangover never sounded better!
On our second trip in December 2018 things were a bit more tame. It was a day trip with my dad and sister while in town for Christmas. Luckily it was a sunny (but windy and cold) day to wander around downtown. If you continue down S. Wilmington you’ll come up on the corner of the Capitol building. The North Carolina State Capitol is a 19th-century Greek Revival–style building with a statue of George Washington dressed as a Roman general in its rotunda.
You can walk around the grounds to view the statues and views of the city and you can enter with a brief security scan before exploring the building. There are three levels and when it was decorated for Christmas it was beautiful! They have most rooms open including detailed signs of where the NC Supreme Court, Legislature, General Assembly and the two committee rooms on the opposite wings. There’s also a small library and a geology room.
A block and a half away from Beasley’s is Sir Walter Coffee where they host a board of pay-it-forward drinks, seasonal flavors and friendly service and treats. While we just stopped in for a drink to warm up they also had a beer menu for their late-night guests.
The cobblestone streets are home to some venues, pet stores, restaurants and artsy boutiques. The market opened in 1914 and through the years hosted farmers with a variety of goods. Over the years it was sold and purchased from several owners for numerous purposes but it’s still a small corner of charm in the Raleigh.
If you’ve never been to The Cowfish Sushi Burger Baryou. need. to. go. It was the largest menu selection I have ever seen and they were featured on the show Tanked. Every mash-up we had was insanely delicious, top-grade burgers and sushi. The portions are pretty large and easy to share. We loveddddd it and I can’t wait to go back!
We will of course be back in Raleigh soon and I’ll update you on everything else there is to do as we explore the area. If you have any suggestions or places we need to visit on the east coast let us know and until next time…
I went to our local farmer’s market this weekend and while we walked around purchasing random products and speaking to the owners, I noticed how they presented themselves and their tables.
One lady was head down, sitting, playing on her phone.📲 Another was standing up, energetically talking to every customer approaching the table and explaining how and why her treats were different, with a creative, cute, unique setup. 🙋🏼♀️
I went online to reach out to everyone and connect them with Local Collaborative. The woman sitting down had over 35k followers on Instagram (?!) and the one standing up engaging had only 300 followers. 🙇🏼♀️
Are you the one with 300 (or less) followers, feeling like you’re trying everything but it’s just not working and questioning if you should even do this for a living? 🤦🏼♀️
Or are you the 35k who think you’ve made it and have maybe taken a backseat. Maybe you don’t know the next step. You might want to sell, start something new, collaborate or expand but just don’t have the time to manage it all. ⏰❌⏰❌⏰
✨There’s a secret. ✨
It’s absolutely priceless when you know how to communicate your story. Don’t let the fear of “not having a story” or “not being a good writer” keep you from achieving a great impact. I’ll let you choose what to call that: 1) A false belief or 2) A BS excuse. 💁🏼♀️
You can be both creative and strategic. Business can be fun. 💸🎉 Let this be a wake up call and take action ➡️RIGHT NOW.⬅️ If you’re a business owner or know an entrepreneur, please don’t hesitate to share.
Let’s find a solution to whatever problem you’re facing right now. Click here.
I get why a lot of people struggle to connect to others especially in an age where it’s easier than ever to share their opinions or attack others from behind a screen. It’s scary to put ourselves out there where we’re vulnerable to things we don’t want to hear.
We want to relate, teach, celebrate or be prepared to respond but we’re nervous to hear what they really think unless it’s something good.
Like any skill or talent it takes time and practice to grow and develop. As we get older, we change and we are required to adapt; like it or not.
How many times have you had to hear something before you started doing it?
When you hear about accidents that could have been prevented by buckling your seatbelt or putting the damn phone down?
When you hear you should eat better and workout more to avoid complications or failures but you continue to follow your same routine?
When you’re presented with ways to help you work smarter, not harder, but choose to ignore those solutions….whyyyy?!
Where is the line between “You aren’t listening” and complete silence?
Sounds like a pretty lonely world where no one is talking anymore, huh?
Seems like a naive move to stop listening, huh?
It’s more beneficial to post content that provides value to your audience than it is to post for the sake of ‘frequency rules.’ The purpose of communicating is providing something of value. Are you handing out teaching opportunities or invitations to a pity party?
You can be extremely influential without being polarizing. Our goal should be to communicate our message in the most clear, concise and helpful way to those listening to us. It is our job to portray ourselves, our companies and the message we want to send out. It is our job to listen to (constructive) feedback from those we’re interacting with and take it to heart.
The way you communicate is how you let people know what and why something is important to you and why it should be important to them.
There is a difference between listening and waiting your turn to speak. One is the way of arrogance and one is the way of the successful. I’ll leave you with this…
“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.”-Dalai Lama
PS: If you’re wanting to improve the way you communicate with others, start with everything besides your voice. Nearly 90% of consumers purchase something based solely on how it looks. If they can’t tell what you’re about in the first five seconds of looking at your brand, they won’t move forward. Let’s talk about it.
“…Often times taking great leaps of faith is labeled as irresponsible, selfish or insane. (Until you succeed of course; then you’re brilliant). They will do everything possible to stop you from changing and growing especially since you’re attempting to obliterate the very identity that you and everyone else has come to know as ‘you’…We are unwilling to make other people more uncomfortable than they just made us.”
When I read that a few months ago it was the perfect time for me because of who I had surrounded myself with. Personally, I was surrounded by people who were constantly belittling, discouraging and making us feel bad for decisions we had made. Professionally I was being ignored, dismissed and I had to focus on what was needed for the business. While every experience that I had taught me a lot, I was feeling unfulfilled and knew there was something more I was meant to be doing.
I believe a big strength (and weakness) is that I jump into things fearless.
YOU. KNOW. this got me in trouble as a kid but I would still go and do it because I was headstrong and wasn’t afraid of getting in trouble. I knew what was right, I knew what was wrong so I felt like I was okay (as every teenager does) and I had a strong urge to be everywhere, experience everything and figure things out for myself. It took me being fearless to win public speaking competitions, taking me to scholarships and state fairs. It took being fearless to dance in front of crowds and that took me to performing at the Royals home opener and choreographer’s dance showcases. It took being fearless to write my number on a stranger’s arm and then I married him four years later. If I had stayed in the relationship that I was familiar with instead of taking a chance on this man, I wouldn’t be going through the best years of my life with my best friend.
As an adult being fearless meant taking multiple job opportunities to keep an income but always knowing they weren’t long-term gigs. My husband encouraged me every time I would complete a contract to move on and it just kept getting better. I had a balance of ‘not good enough’ and being extremely grateful. If you are able to challenge and balance yourself with gratefulness and urgency, you’re doing something right. You can’t fear having no income, no consistency or not finding something else because something will alwayscome up.
You might know what you’re working toward and that’s okay. I never liked the question “What’s your passion?” because that’s 100 different things for me. It’s going to change for the 18-year-old who is deciding on their career but it might not for the person who wanted to be a vet their entire life. I want to see and surround myself with people who take chances, go after what they want and get a little selfish when it comes to their own happiness. I want to see someone who takes a fearless leap if they’re not satisfied with where they are at and leave someone holding them back.
When you evolve and change your practices or career, people are uncomfortable because you’re growing and evolving to something they aren’t familiar with.
Do not feel guilty for changing when this might leave that person behind. There is room for everyone to be friends; maybe they’re just playing a different role in your life right now. There are endless jobs out there because they are all needed. Not everyone needs to be in the same place or job as you to be equal. If someone loves what they’re doing you should always support them. If they’re not paying your bills then why should they have a say in your job or how you reward yourself? Don’t ever feel guilty for spending or saving for what you want with what you’ve worked hard to earn.
Do not feel discouraged if your family isn’t supportive of your new business venture. Especially with the new opportunities the digital world is creating, the job field is changing. Not everyone needs to go to a four-year college and get an office job they work at for 40 years only to retire. There are different ways to get somewhere and it doesn’t make anyone right or wrong.
Do not be scared when someone attempts to use bully tactics on you or compete with you. I’ve been told ‘Be careful because we know a lot of people.’ When I became a top producer for a 100% commission sales job, I was told it was because of superficial reasons and nothing to do with my work ethic. I’ve been purposefully left out of conversations about my own career and I’ve been bribed with gifts or ‘You don’t really want to be someone who does that right?’ or ‘I can tell you want to stay here because why else would you still be standing here then?’ to which I replied ‘Because you’re still talking.’ They were all fearful and hoping for more help than they were willing to give. Gross.
You can always tell the fearful vs. the fearless. There is nothing attractive or someone too scared to get out of their comfortable rut. I don’t want to surround myself with people always telling me to be careful or watch out. I don’t want someone to grimace or try stirring the pot. They will always be there of course but so are the people who will genuinely be happy for you and applaud you. Pay attention to those people. If you start doing what feels good, continue to act in what is right and you will get all the good stuff.
It takes just a few seconds of insane bravery and it is always worth it. Be fearless when you walk into high school, when you ask for that raise, when you start a family and be confirmed that you can and will handle whatever happens. There is too much fear in the world and too many people willing to be comfortable. I want to hear about something that you (or someone you know) did fearlessly. There’s nothing more motivating to me.
PS: Thank you all for the support and the new clients who have come my way from your referrals! Are you interested in possibly working together? Well guess what? A phone call is always free. Let’s talk!
Home visits, airplane rides, business meetings, hard drive crash, jury duty…just a few of the reasons over the last two weeks that I was grateful to have systems in place.
If you haven’t yet set up a team of pros and are taking the route of a solo-prenuer for now, this is a mandatory foundation of your business.
You may be able to head out for a planned vacation or you might have to drop everything for a last-second emergency. Is there a system for someone to take care of things in your personal and professional life?
Systems=Freedom. You have the freedom and flexibility you were looking for when branching out in your own business. The best type of system is the one that works for you and it’s the one you will use.
If you don’t know where you’re going, any road will get you there. – Lewis Carroll
If you’re looking to stay organized in your home, your system won’t work like someone else’s does. Their lifestyle, their environment, their schedule vs yours. This is why many people struggle in their weight loss or other goals they set.
So how do you establish a system to success?
What are you currently doing? Is there anything that is working or not working? Is there something that scares you, stresses you out or something that you would have to spend more time learning than implementing?
Write it all out. Write on a separate page for each area of your business (marketing, social media, finances, business partners, newsletter, virtual team, in-person team, etc.) What is every step that needs to be taken to make these happen and who is responsible for doing them? If you can include a timeline this helps you stay accountable.
For example, when I have a new client my system looks something like this:
Client reaches out via messenger–Send them to contact form to schedule a call and collect info (24 hours).
Receive client contact form and call. Research all needed meeting and contact information. Research client’s online presence.
24 hours before call, send confirmation.
10 minutes before call, setup work station (quiet, full water, notes, chargers, strong service).
During the call take all notes, ask lots of quality questions (post coming up on this soon) then schedule a time for Branding+Positioning Strategy 7-10 days out.
3. Use the F-Word. Every successful business owner has written, spoken, preached, typed and tattooed (nope, too far) this critical part of their business after each contact with your client. There should always be a clear call to action before, during and after the transaction. You should show them the value you provide, why they need it, what materials they’re responsible for providing and a due date.
4. Where to find it? If you need to leave, where can someone access these documents? Using GoogleDocs is a free and very simple way for your team to access and see real-time changes. Evernote is a helpful system to declutter and organize so your team is on the same page. Team App, Slack and other Task Management Software are helpful for your team to test and use. There is no point in creating a system if no one follows it. Every person should be held responsible for following along and improving what you put in place.
5. Make it simple, make it successful. What can be delegated? What can be automated? How can something be made more efficient? Time is your most valuable asset, don’t waste it; you can’t get any more of it.Your time is worth money and it’s worth saving or spending with your loved ones. If there’s a way you can work smarter, it’s making your system and business work harder for you. Humans have always innovated to improve their efficiency.
There is nothing attracting people to someone that’s too busy. You’re showing them you’re worn down, disorganized and ‘too busy’ for them.
My favorite sources for this are HootSuite, Buffer, IFTTT, among others. If you are looking for something specific, platforms will offer free trials.
Always be improving. You need to implement to see what works and there is always room to adjust your system. Help me out here, would you mind? Tell me about a problem you ran into and a system you implemented that helped your business. Especially when dealing with clients!