My Favorite Takeaways from Rachel Hollis

After reading the extremely hyped-up book Girl, Wash Your Face and a recent feature in Success magazine, it’s easy to tell why everyone fan-girls over Rachel Hollis. With her new book, Girl, Stop Apologizing out now I wanted to come back to some of my favorite takeaways.

Whether you’ve read them or not, here are some great pick-me-ups for you today and to share with your friends!

 

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Rachel Hollis Girl, Wash Your Face Chapter 3

“In order to be loved I felt like I needed to produce or achieve something as a kid. I’m always reminded of something bigger I could be doing. Prove my worth in career and personal life.”

I FELT this. I grew up always playing sports, competing in 4-H, putting myself out there and getting used to some kind of activity that had an outcome of an award to be won. Now in the ‘real world’ there aren’t always awards to be won, titles to be earned or end goal in mind. You’re either satisfied or unsatisfied with what you’ve done.


Rachel Hollis Girl, Wash Your Face Chapter 4

“Imagine what you would have missed if you had just showed up for yourself.”

Accountability comes from love. Judgement comes from hate, jealousy, etc.
The Number One thing women crave is friends.There’s that need for connection, belonging and networking. Yet we struggle with how to make friends, keep friends and/or find friends.
Going off that, a different quote I saw online said:

“If you look for outside validation to feed you, you will always be hungry.”

You’re not the only one who feels guilt, regret or the only person who has gone through something. Every day you’re setting expectations for yourself.

 

Someone else’s opinion of you is none of your business.

This includes the bad reviews. The gossip. The comments. Never hold other’s opinions over your own. Comparing those opinions of someone 100% not invested in you and your company to creating something from your heart and something you hope finds recognition.

If you’re doing this as a gift. you can’t make others like it. I have a majority of friends and family who don’t read, interact or like my stuff. That can’t make me stop working.

A mean review can’t make you a bad writer, restaurant owner or wood builder. You have to care more about what you’re putting out there than how it will be received.


 

Being Told No. “No is only an answer if you accept it.”

I had big dreams and plans. I thought I would work in top-notch advertising agencies or marketing firms with awesome clients and work my way up.

What was my reality? I was crying with what felt like a sense of relief paired with feeling like a failure. I had six months of zero income and was questioned about things I felt guilty on doing for myself. After 12 months of being ‘in business’ people are still saying comments about how I’m getting this off the ground and if I want a job they can help out.

It’s not always about talent, skill, money or connections.

“My dreams are not something for someone else to manage. No means slow down.”

– Rachel Hollis

Even if slowing down means you need to change course to reach your destination, even though I don’t know what that is, that’s okay. It’s not happening TO you; it’s FOR you.

You need to decide to stop giving up.

Decide to stop believing the excuses you’re making.

If Rachel had been told her book would never sell, she never would have been a best-selling author. Just because someone is listed as a ‘professional’ in their field doesn’t mean their words are life or death. Nothing that lasts comes quickly. No legacy is based on any one moment.


 

The things you think are difficult are someone else’s dream. The chaos you want is something others are wishing for. Babysitting, kids, move, changing, scary, hard, overwhelming. You name it. Find something to rejuvenate you and your love for what your life is.


 

At the end of Girl, Wash Your Face they have a Q&A section that I particularly loved.

When you look at your goals and where you want to be in the next 5-10 years, ask yourself ‘Who am I? Where am I? Where do I want to go?’

Is your current schedule reflecting that?

I always get asked how I’m able to work from home but this is what I want to do. For my job environment, for our schedule, for our future.

My health and fitness, get that same attention every morning because that’s important in my goals.

I want my own money and career and success so I make sure I put in a certain of hours for my clients and for my own brand.

I based hourly off of what I want income to be and my annual income goal shows me how many clients I need to bring in through brands and services. This is how I keep myself accountable.

It’s easy for me to get s*** done when I am extremely clear on what I am doing. I want to be a great wife, a great friend and a great mom and boss in the future so when I work hard during the day I know I can close the office door feeling accomplished. When that happens, I can 100% enjoy cooking, playing with my dog, spending time with my husband and enjoying things I love doing with people I love doing them with.

 

I hope a few of these rambling thoughts and spin-offs are something you’re able to look for in your everyday life. I hope you wash your face, stop apologizing and put your own passions above other’s opinions of you.

And I wish you luck!

 

Cheers!

Marin

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Say It To My Screen: The Impact Testimonials Have On Small Businesses

Special Offer Now Live! Expires October 31, 2018

Don’t wait, click to activate!

You’re sitting there, starving for something to eat but you definitely won’t be making it. You click open a new tab and start searching for delivery, clicking anything over four…ok, settle for three stars. You start skimming through reviews to see who actually has the most authentic street tacos and if there’s a photo; even better, you’re going there.


You’re driving down the long winding road you take to get home every day, singing every word to that song you just can’t stand and DA-DUNK you’ve hit a pothole and hear the dreaded rumbling of a flat tire that (of course) had to bend your frame and throw off the alignment.

Time to look for a trusted shop who will accept your insurance, replace the broken pieces without overcharging you and get it all done in a timely manner. Bonuses include filling your tank or washing up. How do you know what to expect?

By reading client reviews!


lyneda testimonial


If there’s anything we’ve learned by living in a mega-connected world it’s that every person has the ability to speak their mind. Some welcome; some not so welcome.

The first place a client is likely to go after being overcharged for their manicure, a shotty job on their plumbing or an expensive wedding earring that broke like a twig on the big day (…….) is to the vendor’s social media page. Here you can leave an in-depth review on your experience: the good, the bad, the ugly.

 

Why are businesses so eager to ask if your pet had a great time at their vet appointment if they know it could potentially lead to a nasty, exposing comment?

 

Because word-of-mouth is the number one referral. What you’ve turned out to subconsciously view before taking any considerable purchasing action is to hear from others like you.

People who also had the same combo skin and were looking for a great facewash.

People who also went to that movie theatre and found gum under their seat.

People who are on the same path to a similar fitness goal and worked with that trainer.

There is comfort in numbers and there is comfort in knowing what to expect.


rogge testimonial


So how do you, as a business owner, provide your customers with an experience they’ll want to rave about?

 

The more ‘stars’ and/or higher ratings you have will bump your business to the top of a potential customer’s Google search. The higher up you appear, the more click-throughs you receive, the more business you close, the more sales you make. The more attention others can draw to your business, the better.

  1. Provide an experience they’ll want to talk about. A meal, a service or a simple exchange is all about the experience. People are craving connection and experiencing something shareable. What stickers, backdrop or colors can you use that are photo-friendly? What fun hash tag can they include on that photo? What is a unique way to bring the check to the table? Can you provide a surprise to the service that you don’t advertise? (A car wash, a gas fill, an air freshener, items to hang the photo, a welcome home sign, a journal with a thank you note, etc.) If you need help brainstorming some creative ideas, let’s talk.
  2. Provide the social proof. Get legit! Every business is out for a certain purpose; usually to help, to entertain or to please in some way. Even if you have ONE review it’s proof that you’re in business and someone actually went there. Instant trust and often a deciding factor. Photos and videos you provide are meant to be aesthetically pleasing but coming from the smartphone of a client is the raw, real image of what to expect. ALWAYS respond and thank someone for leaving a review.
  3. The gift that keeps on giving. When asking someone how their experience was, thank them for coming and ask them to share their experience online. Some people offer a giveaway or another small gift as a way to say thank you. DO NOT BUY the review but incentivize. For example, if someone gives you a kind review, interact with them in public and automate a thank you email with a 10% off coupon for their next visit. They will keep spreading the word about you and you’ll reap the benefits of repeat and new business.
  4. You don’t get what you don’t ask for. Similar to #3, people need to be told what to do. If you don’t ask for referrals, if you don’t ask for a review, if you don’t make it clear what you want then they’re probably indifferent to leaving a review, regardless of the great time they had. Every bit of feedback you receive, positive or negative, is feedback you can use to improve your business. Once you ask is it easy for them to find and use? I’ve started leaving great reviews for companies but they wanted me to keep going and going and copy/paste my review on multiple platforms…it’s too much. Have them review you on Facebook and you can copy/paste it to your website.
  5. Get the employees in on it. Like a bonus structure but without the pushy perfume lady. Make it easy for customers to see your employee’s name and be able to shout them out online. It brings a personal touch to your company, makes the client feel like they can come back to see a friend and praises the employee for a job well done which will add fuel to the fantastic customer service fire. Encourage employees to leave a review online. You can add a light-hearted competition, a day off or another perk for every milestone of reviews.

Do you know how to respond to negative reviews? Not many people do.

Ask me how.


Donze testimonial


How, can we as customers, leave a constructive review?

Whether good or bad you might still want to talk about it. Unless there was a glaring issue, I usually avoid leaving a poor review. In many cases that is someone’s job or how they’re paying for their daughter’s dance lessons. There’s no reason for me to ruin their dream because it wasn’t the best food I have ever had.

How can we help these businesses out?

  1. Leave a review. Sounds simple but even just sliding the stars to the right without copy is better than nothing at all!
  2. Be specific. Can you include a name of someone who helped you? Did they have ‘good beer’ or did they have ‘the best IPA I’ve ever had! Try the Piggyback Peach when you visit this brewery.’ These keywords help the business’s SEO by pulling up the most relevant keywords. The more matches of closely related search and content pairs up to provide the best result. If someone is looking for the “Best restaurant for girls night out” and you wrote a review saying “Best spot in town for a girls night out” it’s like the internet angels are singing.
  3. It’s a visual world. Include photos and videos of what makes this place unique or what you most like to look at. If you order drinks based on their cool-factor, post a photo with the type of drink you’re enjoying. A beautifully plated meal. A well-lit back patio with live music. The menu. The ambience or the outside of the building. Help patrons get an idea of what to expect and what to look for.

Is your business taking advantage of this branding opportunity? Do you know what your highest performing SEO keywords are? I can help.


ashleylayton testimonial.PNG


Having said that, if you’re still leaving a ‘negative’ review make sure it’s filled with constructive criticism. Businesses then have a chance to respond, apologize or compensate. Pay attention to how they respond.

  1. Did you talk to the business? Things happen. People have off days. If possible, talk to the business before you go public. The service experience doesn’t end once the transaction goes through. If you’ve given them a fair chance to reply and correct the problem then give credit for their attention to fixing the problem.
  2. Keep to the facts. What happened, not what you interpreted. Did you just not like the shade of white she painted your walls or did she do it ‘because she was lazy’? Is she really bad at haircuts or just botched yours because ‘she thought you wouldn’t tip’?
  3. Keep the emotion out of it. If they were providing a personal service such as a lawyer, doctor, masseuse, wedding planner, etc. and acted in a blatantly unprofessional manner then this is important to report. Say what you need to say while realizing slander and libel are very real things.
  4. They’ve lost my business. So? If they lose the $20 you’d spend on the next visit would they really go in the red? If a stranger is reading your review and has no clue who you are is that helpful to them or is it just dramatic? A simple “I won’t be returning” or “I might go back here in the future but only as a last resort” is more helpful for patron’s to decide how they stack up against competition.

 

If you want some help on receiving or publishing reviews, remember a phone call is always free.

 

Cheers!

Marin

Don’t forget to share and take advantage of the October Promotion!

$50 off your service by activiating here.

Expires October 31, 2018

Who I’ve Dropped & You Should, Too

Have you ever done something scary, exciting or new?

And you tell someone about your big plan.

And they….shoot it down? They cringe. They suck air between their teeth and start saying all the things that could possibly go wrong.

WAH WAHHHH.

You start believing how much of that could go wrong.

You probably should stay in the safe job instead of going out on your own.

Actually don’t go the same route your friend is because what if one of you makes it?

OR BOTH of you make it?

 

 

It’s incredible what a simple question mark can do to your esteem.

As a kid I grew up watching my high school dance team perform and was enthralled by the precision, the lipstick and the awards they won. I saved every team poster, I watched every one of their routines, I just knew I was going to be one of them.

When I reached eighth grade, I was the only girl in my grade to sign up for tryouts.

Each day of tryouts, I walked from the middle school to the high school by myself. I walked in knowing no one. I stood quietly, I was freaking out, I learned the routine then it came up that you had to group up for tryouts.

I almost started bawling because everyone had their groups.

Then two upperclassmen vets came up and invited me to dance with them.

I’m pretty sure I did start crying (WOW, GREAT START TO HIGH SCHOOL, MARIN!) I ended up making the team as an only freshman, made the team every year working my way through officer positions until I was Captain and had opportunities for award-winning seasons, debuting the new Kaufman stadium, working with choreographers and met the most talented dancers I’ve ever known. Out of all of that, I only hope I gave some of the girls the encouragement that Fay and Sarah gave me in the very beginning.

 

If that stood out to me at 14, then WHY, over 10 years later, did I let the words of others make me upset? Worse…why was I making up people’s insults in my own worried head?

I am extremely lucky to have the best tribe of supportive, encouraging people who see more in my capabilities than I do. I’m not just saying that in the generic thank you post on Facebook ‘I couldn’t do this without your support’ way. But I truly hear nothing but 98.7% encouraging comments from these people and it’s amazing what happens when you look back into you circle at them.

 

What you should do is listen to feedback. Take that in. Grow with it. DON’T THINK that you know it all or are always in the right (sorry, ego). But when you are talked down to, harshly criticized, pushed out or ignored, turn in to your circle. When you’re fired, dumped, discouraged or cussed out, turn in to your circle.

If you have no one like that to go to, turn to me.

Turn to someone.

Find a new circle. Or pieces to that circle.

 

I have two examples of this from people who

One is a friend I’ve known since elementary school. She’s (quite literally) pulled me out of some messy times. She sets me straight and builds me up. She reality checks me and cheers for me in times I’m sure aren’t always easy. She sent me a text today that said “Focus on what you have right now and enjoy this. This is what you want to do and I think it’s amazing. I love this so much!” Here I am on hour twelve of powering through this because, yeah, I do really love this.

The other friend is someone remarkable I met recently through the Army. We’re both spouses so it’s a regular occurrence that we see each other more than our husbands. When you can’t talk to them for months on end, you can turn to someone who is going through the same thing. Thousands of miles away from anyone else they call family. They turn into who you celebrate birthdays, holidays and emergencies with. This awesome lady knew nothing about me and when something tough hit…she was one of the loudest cheerleaders there. I am blown away by the kindness and her ability to point out attributes I didn’t think she had a clue of knowing from our friendship.

 

Imagine what you could do if you did everything they said about you?

These responses from them were at the point of what could have been the easiest point to drop every goal I had set up in my plan.

Note: When you make plans, I’m pretty sure God laughs and says ‘Hold My Beer.’

Does he drink beer? Can I say that on the holiest week of the year?

You are the average of the five people you spend the most time around (Jim Rohn). Throw in the ambitious go-getter who is always one step ahead, the fun friend you can take a break with, the critic that toughens you up, the empathetic one you can vent to and the one who will always challenge an area you want to grow in.

If you have people who talk poorly about you in front of or behind your back, throw ’em out. (Especially if you’re over the age of 21. I mean, c’mon…)

If you have a lazy significant other who discourages you from completing an achievement, verbal or not. BOY, BYEEE. (This should happen ASAP, no matter the age.)

If one of these people is your family members or someone you can’t ‘get rid of’ then have a serious conversation or insert the restriction of time and space you need. Do not let their fear of failure make you a fearful person as well.

 

 

You protect yourself, your time, your health, your relationships and you control who you surround yourself with. You are better than that and I can see that in you.

Get over the fear of letting them go because people that insecure or small won’t leave that big of a piece missing. They don’t have any kind of power or say over you. Not your worth, not your potential, not your past, not your future.

Take some confidence in the fact there are hundreds of people out there giving you a standing ovation and applauding at the top of their lungs.

You just have to tell those–Rated PG– loud-mouth party poopers to sit down.

 

Cheers to that!

Marin

PS: Don’t know where you need to go or what service you should ask for? I work with all varieties of brands.

Let’s Talk.

Don’t Stop Until You’re Proud

Jacket: Nike. Crop & Leggings: BuffBunny Collection

 

Yesterday was my 25th birthday! (Live for a quarter of a century…check.)

Trust me when I tell you I absolutely do not take that for granted. I have lost friends at a much younger age and with what you see in the news daily there are many stories that are cut short before they can experience many of life’s milestones. This can, and probably will, be a future topic but I came across something that really made me think on that so let’s sit down and share.

Don’t Stop Until You’re Proud.

I read that on a sign as I was browsing for something to spend my birthday gift card on.

Woah. Yes.

It doesn’t say “Don’t Stop Until You’re Skinny” or “Don’t Stop Until You’re A Millionaire.”

Not until others are proud or satisfied. Not until you get made fun of or turned down. Not until you’re bored or unmotivated; but proud.

 

Being proud of yourself can be taken poorly if you’re arrogant and unwilling to humble yourself; true. Being proud of yourself is understanding that you respect yourself enough to feel good and worthy even in the face of something that makes you feel bad and less than. Every time we lost, we had to hear or see why. Understand it. Accept it. Go on.

I’m proud that even though you pissed off your sister or were a jerk to your spouse that you took a breather and came back saying ‘I’m sorry, I love you, I’m on your team.’

Don’t just go until I’m proud though; don’t stop until you’re proud.

 

Cheers,

Marin

 

PS: Thank you to every person who has reached out and to every business who has come my way! If you know someone I can help please let me know.

PPS: My sister is currently studying for her Masters at K-State. She is hosting counseling sessions at no cost for children and adults on a variety of topics including self-respect and leadership. If you would like to schedule a session with her, here is her information:

Makaela Willis, MS pending

makaelawillis@yahoo.com

 

“I am not afraid. I was made for this.” -Joan of Arc

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