Tapping vs. Scrolling.
Unless you have been living off-the-grid in the boonies or on a tech strike you have probably experienced the addictive world of smart phones.
Gone are the days where you have to press the key three times to get the letter C. You don’t have to turn around your phone to get a selfie; simply tap the screen. Social media sites like Facebook are now an app on your phone so you don’t have to wait until getting off the bus at 4 p.m. to run to your computer room and log on.
Every one of my clients will tell you I recommend they focus on *two platforms for their audience: Facebook and Instagram. For obvious reasons, right? That’s where everyone is, including their target audience.
How do we know who their target audience is? We researched and created a Branding + Positioning Strategy! For the month of March 2019 we’re celebrating our One Year Anniversary by giving you a FREE Discovery Session PLUS 50% off your Branding + Positioning Strategy.
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*Depending on your brand, these platforms may vary. Schedule a Branding + Positioning Strategy to find out where you should focus your efforts!
Knowing WHAT you are selling, WHY you are selling it and WHO is buying it is just as important as learning WHERE to connect with them and WHEN.
That’s a lot, right?
Yes. It is. Which is what makes hiring someone to do your marketing so valuable. By taking a strategic approach you are making the most out of your time and efforts as possible in order to reach your desired outcome.
Now that we have all of that figured out, how do we gain you traction? How do we bring in that attention and attract them to your site?
By optimizing and creating content that will perform the best where you are putting it. Are you creating videos? Current and relevant events? Giving massive value before ever asking anything of your audience?
You may have heard when Instagram was enabling their tap to advance platform.
Because we prefer to tap rather than scrolling. As if having the world at our fingertips at an instant wasn’t enough industries are now recognizing ‘thumb-scrolling fatigue’ by creating more ‘tap-friendly’ material and platforms.
Tap to expand this text.
Tap to change your face filter.
Tap to turn the sound on or off.
Tap to like it.
Tap to go to the next Instagram story.
Knowing this I encourage you to update and test your outreach strategy. Instagram highlights and stories always get more views than your regular posts and way more interaction. Stories have kept more than 400 million daily active users and 39% of Instagram users have become more interested in a brand or product after seeing it in Instagram Stories.
By sharing moments throughout my entire day, I am able to let people in on business and personal updates without worrying about something 100% permanent to leave on my page’s account. They’ve provided me an outlet to share on their app more than just once a day.
Stories also take up the entire screen whereas posts take up a smaller portion. People are on stories while watching Netflix or doing some other activity. Because people love to see the page refresh and a bright pink ring around your profile image it’s important that you are on there every day.
Wondering what to post? Test out anything and everything! People are likely to tap the sound on when you are energetically speaking and adding interactive elements.
Are you posting beneficial information? Sure your cat is cute but if I always know what I’m going to see I will likely stop visiting. Is what you have to share interesting? I’m not encouraging you to be someone different than who you are or spend thousands on trips to ‘stay interesting’ but adding a humorous touch, unique twist, thoughtful prompts or new visual effects like filters can add interest to a ‘basic’ post. Are you incorporating the interactive polls where people have fun choosing and viewing the results instantly? Are you adding music so they can tap the sound on to hear it?
The results show that an Instagram Feed with additional ad text results in the lowest cost per lead due to the highest conversion rate.
Instagram Stories gives the best click-through rate and cost per click.
Last but not least, you’re not too good for locations or hashtags! Take up that 30 hashtag block limit. Make it relevant to what you want to attract or what you are posting. How much competition would there be on #fitness versus something like #WomenWhoLift? Narrow yourself down and find that balance to expand your outreach
I hope a few of these tips, free guide and discounted offers helped you out! Make sure to follow us on Instagram below or any of our other social media to see what we’re testing out. Let me know how this works out for you!