Nonprofit marketing is usually the first thing to take a hit when it comes to budget cuts. What’s seen as a luxury is actually a necessity. The message, purpose and drive of an organization has no way of reaching those they’re trying to help if they
1) Don’t know you exist
2) Don’t know how to connect with you (because they can’t find you and/or
3) Don’t know what to search for
It’s also detrimental when trying to raise donations. We get it.
When you’re changing people’s lives being on Facebook is likely the last place you want to be, granted you understand how to use it effectively, and updating a website has been sitting on that back burner for…well, a long time.
Veterans Village in Washington state reached out because they understood how important this was and meetings that would grant them large amounts of funding was the push they needed.
Before, the website was in the ‘get the job done’ phase. They had some photos, information and (as seen in the last slide) some unfinished touches. It was difficult to find among the other chapters and they wanted to portray their business online as professional as they were in person.
Just like their tagline says the website now evoked quality and a clear purpose. We redid their copy, updated the services and offerings, modernized the features and put the focus on the residents. Updated SEO words and phrases made it easier for potential clients to find them and provided information that matched the handouts given to potential donors.
There’s no question Veterans Village is doing great things for those who served our country and a face lift to the site provides an updated, current and helpful next step for those seeking a renewed independence and purpose. View The Live Website