Thomson Team Training (TTT) was founded February 1, 2016. They built up a referral-based business (something every business dreams of) and firmly stated their mission statement, tagline and basic branding position.
EMPOWER. ENCOURAGE. EQUIP.
However they were gaining clients like crazy, developing new clients, building their team, creating new programs and being full time wives/mothers at the same time. It was time to bring in some help for their questions and to reach their goals more efficiently without letting their personal or professional lives suffer!
December 2018, Thomson Team Training joined up with Local Collaborative to gain engagement and influence in social media, formulate new campaign and launch approaches, create graphics and boost their email marketing campaign (CRUCIAL for any business. This isn’t going anywhere!)
GROWTH AND RESULTS
Since undergoing social media and website construction to optimize their potential and current client experience, TTT’s Instagram saw an increase in the following:
- 153 to 314 followers (+161)
- One Week Reach in November was 451 impressions.
- One Week Reach in March increased to 300+ accounts reached per week, 1242 impressions, +294 to 318% average increase in Content Interactions.
TTT’s Facebook saw an increase of:
- 379 likes in December 2018 to 745 in September 2020. (96.5% increase)
- Avg organic reach last period=219. Avg organic reach this period=374.
- Doubled comments and shares.
TTT also saw a leap of double digit email sign-ups and at least two new clients in the first four weeks of implementation. We were able to create a ‘birthday’ campaign giveaway that received them (just some of the basic insights) over 6 check-ins, 10 shares, more than 14 followers on Instagram, over 19 page likes on Facebook, over 18 referrals and reached over 4,000 people on Facebook and Instagram alone.
The best result? December 2018-March 2019, the first quarter of collaborating, TTT brought in 49 NEW clients! Actively responding to clients online, giving your clients something to share and having their network see them on your platforms is invaluable.
When your clients and referrals are looking for something from you…are you actively greeting them online? Social media is your handshake before selling. Be ready. Let’s talk about how to do this in your business.