When you want to talk about someone whose light shines BRIGHT, you’re talking about Mary Katherine Hawks. MK is a hairstylist and owner of the most referred salon in Clarksville, TN, The Color Room. In her first year of business, MK expanded to a second location, increased her salon’s offerings with new hires and re-established what her role looked like as a mom of three and busy entrepreneur.
That’s where we came in. MK hired Local Collaborative to create and manage the social media accounts for both her salon and her personal business page.
Our first month together we only had access to the Facebook pages (thanks tech obstacles!) but we saw :
THE COLOR ROOM
- +83 page likes. TOTAL 1,925 total likes, 2,004 follows.
- 8,811 people reached (+3%)
- Post engagement +63% increased, Video watch time +62%
MK HAWKS HAIRSTYLIST
- +28 page likes and +29 follows. TOTAL 1,701 total likes. 1,748 follows.
- 2,796 people reached (+46%)
- Post engagement 1,421 (+145%)
- Reels: 2,678 views.
- I will bump from 3x/wk on FB to 5-7 while we don’t have IG.
- Make Reels videos
- I also want to create story templates and test them on FB
- Adding more GIFs and animated elements to static images.
- Updated content
- Update to profiles coming when we can get pics of new space.
We’re big supporters of focusing on more than your follower count but numbers don’t lie.
*Logo and brand pre-established