This client came to Local Collaborative with the beginnings of a beach towel company. She would offer unique and fun patterns to break through the boring and mundane industry. Not only did we immediately offer several marketing ideas for her anticipated launch schedule, we completed a Branding + Positioning Strategy for her which provided a color palette, logo and messaging under a new name.
Based on the goals of the company and the desired outcome to the clients, SunDay appealed as a Lover and Jester brand to us. We narrowed down her audience, the do’s and don’ts of the company and, everyone’s favorite part, the words, voice and tone compiled in a brand bio.
Understanding what someone in the industry says is fine and great but don’t we all love to see it come to life? YES! We included patterns, symbols, colors, fonts, and this mood board to encapsulate the brand’s content and inspiration.
The client loved the monochromatic palette and agreed we should lean into the feminine/retro vibe. She decided on this as her final logo.
We’re excited for SunDay to get on the market and for everyone to Lay Down Luxury!