Shannon came to me with a big dream in mind. While she was still working her full-time job, she wanted to explore the opportunity of mindset coaching. Local Collaborative took her starting point and created a Branding + Positioning Strategy for her ideal client. We created a niche target audience for her to focus on creating material for and gave her the starting point as well as future projections for all her options.
Her Unique Selling Proposition (Tagline) enhanced her original branding to encompass all of her pillars and attract her audience. Local Collaborative’s goal was to have a brand that the audience would want to display and last longer than any business card. Her materials will attract and be visually appealing to attract and retrain clients; the main goal while starting out.