During my undergrad I had the opportunity to work with a variety of clients through Kansas State University creating campaigns, copy, designs, social media approaches and much more.
One of these courses included a summer internship with the highly awarded and recognized Bailey Lauerman Advertising Agency. My internship team and mentors allowed me to work with high-profile clients including Cuties, Mighties, Panda Express and meeting Alex Borstein as a representative for our non-profit event at the College World Series.
While these were not clients through Local Collaborative (in fact several years before we even existed) it still fueled my passion for creatively marketing businesses and gave me the strategic background to assist my clients.
Sedgwick County 4-H is the second-most populated county in Kansas however they were struggling with youth enrolling in their program and balancing a demanding workload.
Local Collaborative worked with their extension agent to create graphics, marketing approaches and provide a variety of services including video edits and photography for outstanding projects. One of our main focuses was on their school enrichment programs as well as fundraising auctions and the county fair. We continually create graphics for their website, social media, printed materials and marketing approaches for different events and programs.
One of the larger projects we collaborated on was overhauling their curriculum guide and program booklet. Here are some examples of the Before and After.
If you’re not already familiar with Local Collaborative’s passion for giving back to 4-H, please reach out here. We drop our rates for clubs, extension offices and more!
This was a combination effort for an entire business based around an author/speaker, his events, his books, his clients and more. As a Marketing Manager at REFERCO I was tasked with numerous communications jobs. Some of the titles and sections I operated on were REFERCO, Generosity Generation, CATALYST*, Certified Referral Trainers & other programs.
I implemented a monthly newsletter for coaching clients, 12-month calendar for weekly coaching tasks, copy/creative writing for weekly blog & newsletter, social media management. Scheduled print, audio & visual features & scheduled webinar guests & created challenges, research, conducted surveys, established systems & campaigns, oversaw concepts, streamlined branding/design & live events. I created several channels of communication and experienced the many responsibilities of a small team. *I didn’t create/don’t own gold logo in above slideshow.*
While working at REFERCO as a Marketing Manager I was tasked with promotion and communication of his Bestseller (7L). Maher’s book is the foundation and most popular form of referral to his live events and coaching programs. I shared testimonies, reviews and current standings in the Amazon Marketplace where (7L) is consistently ranked in the Top Row for business books. I used the material for newsletters and content posts and assisting his coaching clients among other promotions.
Miracle Morning for Real Estate Agents by Michael J. Maher and Hal Elrod
While working at REFERCO, I was tasked with promotional strategy, public relations and indirect sales for The Miracle Morning for Real Estate Agents (MMREA). Maher used this book as the structure for his #30Mornings challenge, one of REFERCO’s most popular programs. As the Marketing Manager, I shared testimonies and reviews, monitored the rankings in Amazon’s Marketplace and shared the successes of the book. I used material from the book for newsletter and content posts, a monthly promo offer for purchase and guidance for those taking the challenge.
Thomson Team Training (TTT) was founded February 1, 2016. They built up a referral-based business (something every business dreams of) and firmly stated their mission statement, tagline and basic branding position.
EMPOWER. ENCOURAGE. EQUIP.
However they were gaining clients like crazy, developing new clients, building their team, creating new programs and being full time wives/mothers at the same time. It was time to bring in some help for their questions and to reach their goals more efficiently without letting their personal or professional lives suffer!
December 2018, Thomson Team Training joined up with Local Collaborative to gain engagement and influence in social media, formulate new campaign and launch approaches, create graphics and boost their email marketing campaign (CRUCIAL for any business. This isn’t going anywhere!)
GROWTH AND RESULTS
Since undergoing social media and website construction to optimize their potential and current client experience, TTT’s Instagram saw an increase in the following:
153 to 198 followers (+43)
One Week Reach in November was 451 impressions and 5 visits
One Week Reach in March increased to 251,1242 impressions, average of 17 interactions taken on posts. 15 profile visits, 1 website click, 1 call.
TTT’s Facebook saw an increase of:
379 likes in December 2018 to 469 in March 2019.
Avg organic reach last period=219. Avg organic reach this period=374.
Doubled comments and shares.
TTT also saw a leap of double digit email sign-ups and at least two new clients in the first four weeks of implementation. We were able to create a ‘birthday’ campaign giveaway that received them (just some of the basic insights) over 6 check-ins, 10 shares, more than 14 followers on Instagram, over 19 page likes on Facebook, over 18 referrals and reached over 4,000 people on Facebook and Instagram alone.
The best result? December 2018-March 2019 TTT brought in 49 NEW clients! Actively responding to clients online, giving your clients something to share and having their network see them on your platforms is invaluable.
Donze & Associates is a small insurance firm in Olympia, WA and faced struggles most small businesses are: HOW do we get WHAT we want to WHO we want?
They had a website and Facebook page but were struggling with what content would attract their ideal clients. We branded their online and printed business materials to resemble their service of trustworthiness, honesty and service first. Their biggest challenge was focusing on one cohesive message and adding a call to action.
After seeing their personalized plan, Donze & Associates implemented the suggestions to revamp their website and pursue SEO; making both user-friendly. Their new approach helped reach their target audience and provided them with ideas for their own personal side businesses and hobbies.