Kayla and I met when I was taking headshots for Local Collaborative (yes, the ones you see all over the website, blog and Instagram!) She is insanely talented, kind and highly sought after in our area here in NC.
While shooting she mentioned the need for a website revamp to match the quality of photos she had taken. Kayla had a unique scheme and look she was going for so we complimented the photos with a moody yet clean and fresh layout. We added an FAQ section on her website to help clientele learn more about Kayla’s business.
There were a few other stats we paid close attention to and you might find it useful to check in on your own website.
January 2019 to May 2019
She had 474 Unique Visitors.
82 percent of visits are on mobile. Making sure the site was configured for both desktop and mobile is always mandatory!
While 77 percent of her clientele interact on her socials, Instagram (41) and Facebook (215) , a majority of her visits were coming from Google. This meant that the blog built into the website would showcase her best portfolio work and relevant topics Kayla wanted to speak on. The more keywords you can add on your site and content on top of linking as many pages and topics as possible the easier potential clients can find you!
Now she is able to showcase her best work, raving reviews and more!