This Branding + Positioning project was just as adorable and fun as the name sounds.
This mini farm and start-up floral business in Petal, MS (Again…how perfect) is starting out with a tough sell as the new guy in a good ol’ boy town. They’re biggest challenges when they approached Local Collaborative were needing a logo, branding package and creative ideas on how to approach their new market to bring in business.
We wanted to bring a feminine, floral and dainty logo that we could use on all digital and printed marketing materials. Here were a few mock-ups and logo options.
We developed fun copy for her bio and projects, outlined a marketing approach including seasonal product ideas and focused on their tagline
“Homegrown In Petal. Handcrafted With Happiness.”
Even if the locals were difficult to hop on board we focused on bringing in nearby college students and young females as the target audience. This was a brand full of personality and exuding a fun experience. We had a great time supporting another female and military-spouse owned company and are excited to see what they do!
IF YOU’RE looking at launching your passion into a business , PLEASE REACH OUT HERE. WE love creating your dream come true!