What’s your name?
Ok, now go buy YourName.com.
Even if you’re unsure of what you want to do, in what industry or what to call it. The number one way to own your business is to create, manage and improve your sites and systems. You cannot improve or evaluate something that isn’t happening.
I can’t tell you how many people come to us looking for one solution and end up realizing where all of the gaps in their business actually are. This isn’t your fault that you’ve missed this…sometimes you just need someone with an outside eye to help out. You might not even be aware some solutions existed.
The FIrst challenge is…
Figuring out what you need and why. Like social media and website pages for instance. You either ‘think you need it’ or ‘think you don’t.’ But this isn’t about YOU. This is about your clients and potential clients. Where do they go to read reviews? Where do they go to view your portfolio? Where do they go to book a call or service with you?
Then there’s the days you find all of your eggs in one basket…and the basket was tossed around in the trunk of an off-roading pickup.
If one site were to crash how else do you stay in contact with your friends? You should always have a website and then one or two of the main social media sites where your target audience hangs out.
Whether working for yourself or a MLM (Multi-Level Marketing: Arbonne, MaryKay, Senegence, Herbalife, etc.) never assume they will be around forever. They are just as susceptible to going bankrupt or shutting down as anyone else. They could get reported, blocked or shut down.
Did you know it’s actually illegal to do business on your personal facebook page?
How many times were you added to a LipSense Facebook page only to silence notifications or stealthily sneak out a few weeks later? *Raise your hand with me.*
Using a company’s branding on your personal page or creating platforms not only drives people away from you but it’s also against Facebook Terms of Service to do business on your personal page. If the attraction of an MLM or owning your own business and freedom how are you protecting it? If you were reported or had your page taken down, what would you do? Where would you go?
How do you avoid losing everything you’ve worked so hard to build? I repeat.
- Create your own website. If you like the freedom, the structure and the support then establish a website page under your name or your business name.
- Create your own business page. Not sure what platforms your target audience is on? Not even sure who your target audience is? Luckily for you that’s what we specialize in.
- Own your own business. Do not depend 100% on any platform or business. If something goes down, keep your business going and serve your clientele base.
The second challenge is
Interaction. If you’re blaming the algorithm (ugh, please don’t) for not showing your content to your people then increase your MEANINGFUL interaction. Block out 10-20 minutes a day to COMMENT, READ, AND MESSAGE real life people.
Avoid mindlessly going through and tossing emojis but supporting someone. Make it a goal to interact with 10 people while you’re online during your Netflix shows. Business and Pleasure.
Treat your social media as if it were a Spotify playlist. The more people see you post, like it, interact and comment, it will help boost you.
The THIRD challenge is
…One I’m going to toss in because you should hear it. Just because you CAN do something doesn’t mean you should or need to. If it feels overwhelming or tedious, hire someone to help. Hire someone better, faster or smarter than you. What can you outsource in your business and in your home?
What is important for you to focus on? What are the things you want to be known for? What do you want to be really freaking good at?
Chase those. Focus on those. Protect your business. You’re obviously doing something that you’re passionate about for one reason or another so OWN IT.