Time is running out! Your audience is hiring others to do what you’re too scared to put out there in front of them. Get Your Customized Branding + Positioning Strategy now!

You had a business idea. You hire someone to craft a logo.

Boom. You’re Done.

Nooooo, not quite. At least not if you want to make an actual impact!

Creating a brand that lasts is about creating a logo that will look great on every platform but also EVERYTHING that goes out into the world. The words you use, the copy on your sales page, the photos and videos you share and even the packaging used for your products.

While there aren’t any hard and fast rules to advertising and marketing there are some basic formatting and style guidelines we follow, recommend and adjust.

Start with words and phrases. What are words do you keep repeating when telling people about your business? If a client were leaving a rave review what would they say? If they were telling a friend what was so great about your service what would they say? Think of descriptors, morals, values, strengths and the pillars of your business. Write an opposing column of what you dislike or want to avoid as well.

Add colors. What colors do you like? What don’t you like? Can you NOT STAND orange? Remember this is about the business and not YOUR personal preferences but we also don’t want to create something you wouldn’t enjoy seeing 24/7. Do you want texture and watercolor or is your business looking for clean and crisp lines? There is a lot of psychology behind what colors (even shades) are being used in your brand.

If you want to know what your current brand says about you, check in here. 

One of the biggest struggles we business owners have is figuring out what WE know and say vs what others would create or pull from about us. Do they understand the language you’re using? Do they understand the systems and processes? How can we simplify the copy and streamline the process?

Is what you’re putting out there all cohesive? Is your Facebook the same as your Instagram the same as your YouTube? Is that same logo or a resemblance of your branding on your packaging and printed materials or did you do something different everywhere? The idea is that if someone were say Red Car Branding or ‘Oh, I can’t remember the name of the company but it had a red car.’ that it would still be easily identifiable.

In the end, it doesn’t matter what you started with but how you evolve. If you are afraid of evolving, growing, experimenting, playing the game or putting yourself out there then YOU WILL LOSE.

The one thing you can always count on is change.

Think of evolving into the realm of social media. You must adapt, even if you think it’s annoying, to show up where your potential clients are. DO NOT be one of those complainers who drones on about the algorithm changes. It sounds like a cry for help. Stop blaming the algorithm for your crappy content performing poorly! Guess what I don’t do when I see those posts asking me to like and comment? Like and comment. Do better than that!

I’ll end with a few thoughts from Jillian Michael’s audiobook. There is a difference between quitting and surrendering vs. letting go and being open to opportunities. Be open to a chance that you might not even be aware of yet. Be open to changing your tagline, changing your colors, setting up a new social media account or investing in a marketing team.

Show up and refuse to give up.

Cheers!
Marin

Time is running out! Your audience is hiring others to do what you’re too scared to put out there in front of them. Get Your Customized Branding + Positioning Strategy now!