I’ve slowly been renovating my website. This usually starts with revamping the copy and then moving more in depth as I get into it.
While updating the main page, I came across a phrase I fell in love with.
All You Need Is Less.
When first starting this branding and marketing agency I knew I wanted to focus on a local business feel, a collaborative effort, starting from simple roots and providing endless potential. Like my tagline in the cover video here.
While working with small business owners I have noticed they are all seeking to start from the basics (usually designing a logo, putting out convertable content on a regular basis and/or building a website.)
I also see quite a few mental obstacles several entrepreneurs aren’t ready to face. Maybe they’re scared the products are too expensive (Spoiler Alert: Local Collaborative is more affordable than a majority of your subscription services!) or there’s a fear of commitment to sharing log-in info or having someone else’s vision navigate what you’ve put blood, sweat and tears into building.
So they attempt to go at it themselves. Because it seems simple enough, right?
Then what happens…
Things happen. Life happens. Business occupies all of your time and social media is the last thing you should be focusing on (NO, NO, NO!! Please share everything about your business online! People LOVE BTS of who and what they’re buying!)
Similar to when I am on a run, I continually repeat You Can Slow Down But You CANNOT Stop. Would it be great to post 3-5x a week for your audience? Yes, that’s why you bring in help to make that happen. Is it more necessary to put out one post a week to let them know your doors are still open?
-You can slow down but you can’t stop.-
Your track record, so far, of making it through bad days is 100%. You have so far overcome or learned from every problem or issue that’s arose. Remember how many times you’ve been in that position and had that feeling? You’ve done it before. You can do it again. You can slow down but you cannot stop getting in front of your audience, serving them with massive value and putting yourself out there like all of your competitors are.
Make a goal RIGHT NOW to post at least once a week. Anything. A video, a photo, a client testimony or a helpful tip. If people aren’t seeing your posts or hearing from you then they don’t know you’re still in business and they will never refer or buy from you.
Check out our portfolio for the results and insane transformations businesses (like yours) experience with simple efforts.