Interest in Pinterest: Analytics For Any Season

The world is visual. 

We want to see beautiful photos, watch motivating videos and see professional, clean posts in person and online. 

You may not think the font, colors or editing you use is important but it is. 

You want to know why? 

  • 87 percent of consumers purchase a product solely based on how it looks. 
  • 94 percent of first impressions are design-related.
  • 75 percent of potential customers confessed to making judgments about a company’s credibility based on their website’s design.

Social media, websites and online presence are more than likely the first impression someone will have of you; make it a lasting impression. 

You know why clearance sections are in the back corners of the store? They want the regularly priced items up front, they want the pretty display up front, the neatly folded clothes up front…the disorganized, pile of clothes with the small, white, boring sign above it. 

When an area is too busy or confusing humans avoid it. Chaos and messy areas are distracting to your senses (clean your room!) and you will never get your message across with the ‘noisy’ distraction of a mess. 

If your site is bland it looks neglected.

If it’s all over the place you look irresponsible. 

If you have incorrect grammar, spelling or punctuation it looks careless.

For a review of your current branding efforts, schedule a free consultation. You can also check out this post on branding.

No matter the season or occasion, people hop on Pinterest to plan their next celebration. 

There are several tools you can use to post across multiple platforms. Buffer, IFTTT and Hootsuite are some I have used and enjoyed. 

In order to track your progress and impressions you will need to establish a business account on Pinterest. Here is a quick guide on how to do that. You can either ‘rebrand’ and change your current page or create a new one; whichever makes more sense for your business and products. 

Not sure? Just ask!

Next, make sure your boards are organized into Holiday Recipes, Christmas Decor, etc. For examples on how to do this check out popular brands like Target, Crate and Barrel or other popular brands in your field. 

You will also want to make sure your images and headlines match up with the season as I mentioned in this blog. Get your pins out earlier than the season as people want to prepare. December 1 is not the time to start sharing Christmas decorations. October 31st is not the day to share Halloween makeup. Be there before your audience is. 

How are they performing? 

Pinterest Analytics serves as valuable market research to watch for traffic and what performs well (or poorly) so you can adjust accordingly. 

Pinterest is not my sole source of clients but it does allow business, self help and marketing searches to pop me up. I include visually pleasing photos that include my website so they can return to my page and not use my work on other pages. My travel guides, book club and 

Using my page as an example, I can find my page’s analytics in the upper left hand corner. 

I have 57.3k monthly viewers, 1,414 followers with 2.6k of monthly engagement and I can see what photos or materials were saved from my website or regular uploads. 

Business accounts are FREE so you literally have nothing to lose by trying this out. You start by answering five simple questions telling them about your business and make sure all of your contact information is setup correctly. 

I have the easy view of my stats once I log in to my account and I can promote the page if I would like. 

If I wanted to click on my monthly stats it shows my stats. This is helpful to see when I had a boost, what was posted or what time of day, weekend/day, and more valuable information so I can maximize my reach in future posts. If something performed poorly I might try switching the photo or, as some people do, publish the same material with 2-3 different cover photos and see which performs best then. 

I also get sent regular business page emails about which pins were performing best and how many impressions they received. The one I recently received let me know

“93% of people say they use Pinterest to plan purchases. As a brand,
creating boards helps you get your products or services in front of
Pinners. Pick a theme, like dinner recipes or summer outfits,
then 
add some Pins.”

Here’s a screenshot from another email breakdown. 

While not all of my pins are created by me I can see what people follow me for my most popular impressions and start to create material for them if I would like. 

I highly encourage you to switch over to a business account on all of your main social media pages and, even if a site isn’t a main traffic control, it can always give the opportunity to lead people back to your site…or you can just nerd out on numbers and demographics like me. 

If you need help setting up business accounts on any social media account, let us know. We are happy to help get you the marketing results you need!

Cheers! 

Marin

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