Which Came First: The Content or The Branding?

It’s difficult to decide what to do first when debuting your company: A logo to put on your page or content to start generating an audience?

It’s like asking ‘Which came first, the chicken or the egg?’

Companies question what they need before going public or they don’t think they can put out content until they have everything established in a specific order.

Remember that your content decides your design. If you do not have an identity or profile for your company then you have no way of creating an image or logo that portrays your brand. The most important part of your business is what you are doing and why you are doing it.

What does your company offer?

Why are you doing what you are doing?

Who are you doing it for?

Once you lay out these answers you can work with a marketing professional to create a branding strategy that attracts your target audience. A discovery session and S.W.O.T analysis are a first step to figuring out what your strategy should look like. If you’re looking for someone who can base your brand around research-based information, please reach out.

If you want a modern, professional audience then there are colors, fonts and images that attract them. If you’re a creative brand or offer children’s products there are certain colors, fonts and images you can use for your logo and branding. Is your product or service for males or females? Is your product industrial or organic?

 

Once you look at your own company and your audience part of your discovery is looking at what others in your industry are doing. How can you set yourself apart? What’s a common theme across the board that helps to keep you relevant? This can be a great benchmarking tool for your business if you are in a rut.

 

You can test out different logos and visual designs in online prototypes to see how each performs before printing or putting it online. Content can start going out and once you publish your work you will be able to use reporting tools and built in business tracking systems to see when and where you grow the most as well as what performs the best.

 

Cheers!

Marin

PS: Only two weeks left for your own Branding+Positioning Strategy! Schedule a Discovery Session with me to establish your brand right now.

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